Marketing Cloud for Consumer Businesses
Cross-channel communication, deep data driven segmentation and personalization.
Trust our best-in-class marketing automation suite to improve user retention.
Live Segmentation
Group users into meaningful segments. Create real-time, dynamic and rolling segments based on user attribute and their behaviour across multiple channels.
Cross-channel Communication
Drive retention via triggered campaigns across Email, Push, In-App, Web, SMS, Web Push. Create cohorent messaging by targeting users’ cross-channel profiling.
Deep Data Personalisation
Create a comprehensive user profile by merging user attribute data, transactional data and business data pulled via api. Engage users through highly personalised campaigns.
Journey Designer
Put your marketing on auto-pilot by visually creating campaigns that target your customers along with their various journeys with you. Spend more time optimizing your marketing strategy and less time on execution.
Drive Conversions With Hyper-Personalised Marketing
Talk 1-to-1 with users via deep data personalisation. Personalise your engagement campaign based on user behaviour and attributes.
One to One marketing with personalisation engine
WebEngage’s personalisation module comes integrated with multi-channel marketing suite.
Increase marketing ROI with email personalisation via recommendation engine and personalisation software.
CROSS DEVICE/CHANNEL USER PROFILING
Get unified view of user actions across multiple devices and channels. Minimise redundant communication with user event stitching. Get access to anonymous user profiling with personalisation software.
USER EVENTS
Analyse actions that matter to your business and users alike. Understand how users interact with multi-channel campaigns across web, mobile app, email and sms in real time.
PERSONALISE YOUR COMMUNICATION WITH USER PROFILE DATA
Create dynamic user persons on the basis of real time user data. Drive up retention with one to one marketing to micro-segments
REAL TIME USER TRACKING WITH CHANNEL ATTRIBUTION
Track growth of user list across multiple channels via unified dashboard. Attribute the right channels to user acquisition and conversions with account based marketing.
Retain Customers With Micro Segmentation Marketing
Create customer segmentation models using buyer persona and user behaviour across multiple channels. Improve customer retention rate with niche segment marketing.
Advanced customer segmentation software
Analyse each segment along business metrics that matter.
Link campaign performance to segments via dynamic goals.
Group users by psychographic & behavioural segmentation variables
Profile your users on buyer persona and user behaviour across channels and devices. Implement micro segmentation marketing across customer lifecycle stages.
Real time dynamic segments
Create triggers on the basis of segment transition. Analyse real time rolling segments. Drive actions for right customer retention strategies.
Draw insights from customer segmentation analytics
Create triggers on the basis of segment transition. Analyse real time rolling segments. Drive actions for right customer retention strategies.