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Things To Do For Secure Mobile App Development

The planet out there has more smart devices connected to the internet than men. With app commitment to dominance, mobile phone use continues to grow at a very high rate. The security concerns are overrated when the race gets a hit on a track.

There is no question that online app retailers such as the Google Play Store and the Apple Store are of interest. Nevertheless, various organizations and developers are launching their apps with increasing app supremacy. Everybody wants an app on the market – all these inventions are safe? Our recent research on Mobile App Development Safety with the aid of VeztekUSA leads us to some reasons to put this issue into perspective.

You may follow those below, but the element that makes malicious hacking possible should be recognized before that. It is the organizations that allow employees to carry their smartphones in and use them. BYOD (Bring Your Own Device) is the framework to which these organizations adapt. It provides consumers with a positive experience, which exposes the IT department to the risk of un-securing data access on enterprise systems. Therefore, mixed usage leads to vague conclusions for the underlying security problems and this unclear terrain makes it easy to hack. Now, before jumping into the security of the device, here are the ADIDS steps for which you should be prepared:

Preparation for the Five Big Steps App

Just like any other project, it takes planning to develop an app. It is necessary to understand the entire environment in which the organization must work for the creation of mobile apps. You should be mindful that this environment should create a smooth process of development and speed up implementation. Whether the app is built by a third-party vendor or produced in-house, keep a close check of the audience, data, infrastructure, application delivery, and the support for successful growth.

Audience – Determine the correct audience; build people to understand whether one or more apps are needed. Understand what the audience needs; visitors to the internet are different from a mobile user, look at the viewpoints, decide the medium to use, restrict devices that access the site if the app is a mobile website.
Data – determine the data you need to show on the web, understand the data you need to make offline available.
Infrastructure – set up web services for accessing data to determine the structures on which data resides.
Deployment – The app store has its own application and registration fee in order to understand the assets required for deployment.
Support – who will fund the project should be transparent and prepare for knowledge transfer beforehand.

Safe And Secure Development of Mobile Apps

Hold the coding clear – Mobile malware often tapers the bugs in the design or coding of an application. The malicious code has been reported to infect millions of mobile devices and risen to twenty times that number. Attackers have the opportunity to get a copy of the software and reverse engineer it, even before exploiting the bug. The popular apps are repackaged as “rogue software” and are posted along with the malicious code on the third-party app store. Developers should, therefore, be assisting with software capable of finding and closing vulnerabilities.
Keep the device secured – the application’s protection is directly proportional to the system. The involvement of rogue apps will lead to execution risks is the system is disabled or stuck in jail. Organizations can determine the underlying device’s security by – the software sandbox should be intact, the apps should not be able to access organizational data, the prison break technology and how it can be identified should be copied, the current application credibility and intelligence sources should be considered and the application or data functionality should be disabled or allowed depending on the level of risk.
Keep the data secured – the data can increase the potential for data loss when exchanged with non-enterprise applications. Mobile data encryption can be used to secure data and remote wipe can also be used to repair devices that have been lost or stolen. In addition, data elements should be encrypted individually to manage application data sharing on devices.
The transaction must be secured – Transaction risk tolerance varies as users as users are allowed to transact on – the – go with enterprise services via mobile applications. Organizations can build risk-conscious transaction strategies that limit mobile risk factors and policies based on client-side features (including user location, system protection attributes, and network connection securities). Organizations can also use the mobile risk engine to associate risk factors as IP velocity.

Conclusion

Business executives and IT professionals should understand how mobility affects their BYOD age-related business risk profile. Enterprises leap into mobile application growth but do not take into account the planning required to successfully deploy an app. Until embarking on a mobile app development project, there are five main ADIDS steps that should be explored. Smooth execution is assured through diligent planning as well as through knowledge of the process. By being cautious and organized, you can escape difficulties, but you need to consider your design for success in the development process.

Ouriken application development & support services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Digital Solutions

SEO Strategies to achieve a better result in 2020

It’s almost the start of the New Year, and most marketers are preparing themselves to revamp their marketing strategy. Modern marketing is very dynamic and constantly evolving. Keeping an eye on changes and optimizing your campaign accordingly is critical. For 2020, tactics that succeeded in 2019 may not deliver the best results. I write about the most significant SEO strategies in 2020 that will deliver better results. Read the post and share your knowledge, views, and thoughts in the comment box below. If you have any concerns about SEO strategies for better results in 2020 and beyond, then continue to ask.

Make a thorough audit before implementing any changes on your website. It helps you to see the website’s positive and poor aspects. The more data you have, the better will be your website. In this post, we address four advanced techniques that, if well applied, will bring you great results in 2020.

Here are the SEO tactics one needs to follow

Optimize the structure and navigation of the website

Nobody profits from difficult and messy website navigation. Such sites are hard to manage and can get out of control in a jiffy. These websites are also hard to navigate and can cause visitors to a lot of trouble. Websites users want the most efficient way to get from point A to point B. They’re not going to bother to waste time browsing through multiple menus to find out what they need. Here are some things to remember when it comes to navigating the website.

Make sure you are at the forefront of your most important menus.
Keep all menus above the fold and just below the logo of the brand.
Follow the framework of the standard website design.
Optimize the URL so that it can be read and include keywords in it.
Enable bread-crumbs search as it helps users to move quickly between pages.
Make sure you have a search bar at the top of your page.

These are just some of the many ways your website navigation can be optimized. You can use crawlers on the website to see how easy it is to navigate the site. This will help you optimize yourself.

Concentrate on User Experience

Google respects, above all other rating indicators, three variables. Those are information, connections, and interactions with the user. RankBrain, a Machine Learning Ai, is used by the search engine to evaluate what kind of user experience the website provides. The AI takes notes of variables such as Click Traffic, Dwell Times, Bounce Tariffs, etc. to understand how satisfied the website users are.

To ensure that users have a good time with it, you need to customize your website. It includes improving the design, branding, content, CTA, and overall performance of the website. Let’s look at some ways to improve the experience of the users:

Keep a clean, clutter-free GUI (graphical user interface). Do not add to the page too many intrusive advertisements and pop-ups.
Enable enough space for people to easily scroll through the content. Make sure that people have less room o accidentally click on links.
Divide the material into small pieces that are digestible. Include shorter sentences, short paragraphs, and bullet points.
Uses pictures to provide details about visuals.
Perform A/B or multivariate testing to ensure a great response to your website.

It is also a good idea to explore the website from the user’s perspective on multiple platforms. This will give you a clear idea of how the platform functions and where it needs to be improved.

App Optimization

If you’ve been in the SEO industry or done some form of digital marketing in the past year, you’re probably already familiar with the Mobile-First Index. This is an indexing tool that rates websites higher than those that don’t work well on mobile phones.

Currently, this only applies to websites with both mobile and desktop versions. Yet Google could not make it down the line standard. The following tips can help you significantly improve your mobile performance.

Use a website design that is responsive. Without compromising quality or performance, this system can easily adapt to different screen sizes and devices.
Verify that your website is loading within 3 seconds. Most people expect loading websites at that time, and if it takes longer, around 40% are likely to leave a mobile website.
Optimize your images to ensure that mobile screens are well loaded and displayed.
To ensure that website performance is consistent on all platforms, choose a good quality hosting service.

If your mobile quality isn’t good, you’re going to lose out on a lot of people. Mobile is becoming one of the main channels and will eventually overtake the desktop.

Develop and optimize material

Content is one of the most significant factors in the ranking. If your content is good, you’re going to provide better user experience, gain a good reputation, and establish authority. All you need to do is ensure that your content is not 2020 standards. Here’s an overview of what you need to remember:

Make sure the content has a total of over 2,000 characters. The short-term content of fewer than 1,000 words on the SERPs is not high and does not gain many social shares.
Use as much as you can from original research. Invest more in content quality than in content quality.
Focus on a topic of the cluster rather than keywords. It helps you to refine the purpose of scan for users. Build content relevant to subjects that will be part of the user search session.
Include as many internal connections as possible to distribute the reference juice. Make sure the material is reliable and well-written. It’s also a good idea to get people involved in your post’s comment section. Answer your question, clarify, and maintain the connection between reader and creator.

Conclusion

These advanced techniques will help you reach new heights with your SEO in 2020. Once you have a good campaign for SEO, make sure that you also have a good system for data analysis. SEO is not a fixed method that, when applied, you should forget about it. The world continues to change, and keeping an eye on the changes makes sense. The data collected can be used before they can do too much harm to refine future campaigns and correct errors.

Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Infrastructure Management Services, Website Development Company, website optimization

Digital Infrastructure: What is it?

The global Digital Business Revolution is increasingly reshaping the traditional role of IT infrastructure. The demands placed on IT are evolving much faster than many expected in the ultra-competitive global economy which provides endless opportunities for disruption and demands continuous innovation.

Your Business Success is now determined by a combination of user experience, more attractive business models, and quick time-to-value with our Infrastructure Management Services. The expectations placed on IT leaders in this dynamic business environment present an opportunity that requires a fundamental change in the role of IT. We are seeing a remarkable remodeling of IT estates to better support the quicker launch of innovative new technologies and push disruptive business models. A focus on enabling business agility and enabling user experience that drives customer engagement and retention is described in Digital Infrastructure.

Business agility is directly related to your ability to respond quickly to the business’ changing needs. Here expectations need to be reframed in the awareness that Tine is the most critical factor in the hyper-competitive world in which we all now work. Infrastructure now needs to focus on designing, developing and delivering new products and services quickly.

The transition was marked by the recent acceleration in cloud services take-up. Although cost savings are often claimed as a key incentive for cloud migration, the reality for many new digital leaders is that the degree of business flexibility needed to deliver the new class of experienced-focused products quickly favors a cloud-native approach heavily. A strong preference for using pre-built cloud-hosted SaaS services dominates decision-making and comes before any new in-house resources are developed. Any new user-focused products that are based on a chosen PaaS framework that offers fast development, distribution, and simpler management while leveraging standardized platform capabilities.

Continuous Delivery and DevOps are good examples of automated work processes that concentrate on speed to quality while providing a corresponding digital infrastructure that can deliver, deploy and manage services at will. The business requirement for near-instant response brings with it an inevitable move toward Automation as a key theme within Digital Infrastructure. In terms of cost, reliability, and speed, automation brings three key benefits. While the former is taken for granted, it is often overlooked the focus on speed and reliability. These benefits are now coming to the fore in the new Digital landscape that is dominated by customer experience. Agility also drives investment in infrastructure technology and processes that support new capabilities to be delivered quickly.

It is expected that the ability to deliver both Orchestrate and Automate business services through internal and third-party providers will become the core competency and a key role for Digital Infrastructure. Perhaps the most dramatic side effect of the digital business transition is the realization that the function of an IT Service is what the company and IT executives are looking for. Like any other traditional resource, the IT infrastructure has consumption has the same demand and consumption behavior in a digitally transformed market. The new normal is instantly on (and instantly off) without human intervention and rock-solid stability. The digital infrastructure also needs to offer a consumer-grade experience to the company, with quick discovery and click-to-consume services. And like other utility, these services ‘only function’ are flexible just scale quickly to meet demand without any complex processes hindered by human involvement.

While your transformed digital infrastructure is more agile and more capable of delivering the capabilities the business demands quickly, it is also useful to consider how this drives new infrastructure features. The emphasis on user experience, in particular, is to expand the technology concept to include much richer, high-value services such as user- experience management; advanced predictive and cognitive analytics now expose all applications operating in this new digital environment to automated intervention, context, and comprehension. While digital infrastructure is expanding to include new capabilities, dominated by end-to-end automation and orchestration themes, we must not lose sight of how these in effect push new behavior in the manner in which we identify, use and maintain infrastructure.

The business user needs the basic consumer-like experience, infinite versatility with instant value delivery. So your Digital Infrastructure’s final core attribute is that it really needs to be software-defined. Dependencies on computing, processing, and networking resources need to be abstracted and replaced by composite structures that can be installed, reconfigured, and broken ‘ at will ‘ to provide a vastly simplified property that is completely integrated with and allows a much more agile business environment.

Ouriken’s Infrastructure Management services include monitoring and tracking tools to effectively manage business-critical applications. We are a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Infrastructure Management Services

How to Accelerate Productivity in Modern IT Infrastructure Management

The search for business dexterity to effectively change business requires IT to be accepted as the core strength. It is important to have the updated IT infrastructure to support a changing application’s level and complexity. Organizations must embrace this mandatory move by renewing server infrastructure, taking possession of software-defined data center (SDDC) and modernizing their system for IT infrastructure management. Those who do it will inspire business modernity and provide better customer experience with quick, safe, reliable business technology.

For companies competing in today’s digital economy, there is a premium to offer optimized user experiences – all the time and every time – thus extracting the infrastructure’s ultimate flexibility, efficiency, and quality. The digital infrastructure that businesses rely on continues to grow increasingly dynamic and elastic, diverse and dispersed in order to meet these demands. There is a premium for businesses operating in today’s digital environment to offer personalized user experiences – all the time and every moment – while extracting full flexibility, efficiency, and quality from the infrastructure. The visual infrastructures that businesses rely on to maintain must grow increasingly flexible and decentralized, diversified and elastic in order to meet this requirement. Companies usually rely on multiple public clouds, selecting the right services best aligned with each specific case and objective of use. In the situation, containerized, workloads in the position of virtualized workloads are opening up to leverage. IT departments are increasingly adopting approaches to serverless computing. The use of hyper-converged infrastructure continues to grow for companies operating their internal private clouds and on-site business services. With all these different trends emerging, change continues to grow faster, making it difficult to forecast the future. The only thing that seems few is that the atmosphere in nature will only move forward with more hybrids.

The challenge: Lacking hybrid environment visibility

IT departments in control of the quality of the user experience are currently creating new challenges in hybrid environments. The performance and integration of a wide range of infrastructures, including cloud and on-site, traditional and dynamic, can now be uncertain when a customer interacts with the android or the other application such as that. When problems arise, it becomes more arduous to determine what the reason is, where it is and how to put it. Furthermore, this lack of visibility means that IT teams can react to an object only after the experience of customers is inadequate. Businesses made to be able to easily track performance in the digital economy and achieve the insights needed to spot trends in issues and address issues before the customer ever considers a problem. IT departments are forced to run numerous monitoring tools as there is no deployed platform capable of providing full-environment coverage. Since organizations are using various monitoring software, the IT department should devote a large amount of time to the installation and management of devices and overall information from across systems to produce reports. Investments in excess technology and cloud services are wasted when necessary or cash. These disjointed toolsets impede flexibility substantially in the end. Due to the time takes to carry out the necessary monitoring capabilities, software rollouts are delayed. Likewise, it takes to much time to adopt new technology as a modern testing system has to be procured, designed and deployed.

Recent Infrastructure Important Mandatory

Configuration based on complex policies: an integrated default framework for controlling deployments. Unified monitoring and analytics: a unified out of the box solution that includes the entire IT infrastructure; on-site infrastructure, cloud services, or both hybrid.

Extensibility: a simplified perspective for new technology integration and support.

Contextual Intelligence: improved tools for tracking networks with potential for artificial intellect-driven analysis; AIOps

Automation: Automated technologies for exploration and implementation that adapt to changing environments.

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Cyber Safety Services, Uncategorized, Website Development Company

101 Guides to Cyber Security

Just as there are common-sense practices that everyone should follow online, particularly companies that store personal information, just like not accepting gifts from strangers. IT service organizations see some new issues emerging with online security, but the same issues also haunt consumers over and over again. There are a few recurring themes when providing assistance to workplace cybersecurity that just doesn’t go away.

And you’ll get the info about Cyber Security 101 Guides here in this article. I hope you’ll enjoy writing up and reading. Post your questions in the comment box below.

This is followed in a nutshell by online security, including what to use and what to avoid. And nearly, everything you need to learn how to set it up so that you appreciate and access the internet for the connectivity it offers. For decades, some things in the IT space have not changed, for good reason. When online, a front-line defense is necessary.

Cyber Security Basics 101: Firewalls & VPNs

If you think that firewall is dull old operating system parts, you’re wrong. The reason that they have become embedded in the IT lexicon is that they work, they are essential, and they are now more applicable than before. Whether it’s the resident firewall required on an individual PC or a shielded network (Intranet), using a firewall remains a critical component of cybersecurity since the internet is plugged in. A Virtual Private Network (VPN) is also mandatory in order to restrict access. As a firewall removes information from your device, this defense is carried offline by a VPN. Any modern business is asking for trouble without a VPNs shield. Hacking and information loss are like car accidents – fascinatingly horrible to read about, but it will never happen to you, right? Alright, note that there are thousands and thousands of people who wake up every day with the sole purpose of illegally making money online. It mostly includes data theft for illegal benefits, ransoming data, or even accessing online banking or other protocols of payment. You don’t have to take it as personal assault – it isn’t Cybercrooks are opportunistic and you’re the target for today when you turn up on their radar without the basics in place. Do not believe that you are too small to be heard for a moment. Sadly, statistics show that is it indeed small and medium-sized enterprises that suffer the burnt of hacks.

Relates Post: Types of Hackers & current scenario among the types of hackers

Cyber Security: Threats

In short, there are various forms of digital malice. Business connectivity has become constant since the baseline – which business is not always online? – it’s making you appreciate what’s out there.

Viruses

We can not expect to be cured of this dimension of cyber life just like a common cold. A virus s malicious software that affects the output of your machine, corrupting the operating system and records. They may be present without being involved, but they are usually a crippling pest again just like the flu virus.

Malware

Malware, the terms are often used interchangeably, often indistinguishable from a virus. More commonly, malware may not be corrupt systems and delete data to build your own personal nightmare, but may also contain spyware (such as key-logger apps.)

Ransomware

Ransomware. A step up in cheek and worthy of its own name, ransomware is malware that treats your data as delicately as you would, just to impenetrably lock it up and demand payment for its release! Ransomware attacks are often successful, as the prospect of losing or publicly releasing consumer or other personal data is grim for many businesses. When ransomware is at hand, it is best to call in experts who can assist with cybersecurity, while defining and enacting all possibilities and possible rescues.

Bots

A favorite of those launching a distributed denial of service (DDoS) attack, a bot (or “internet robot”) is a scheduled activity executing an application. They may also take full control of a PC, mostly responsible for removing mail addresses or financial information.

Trojans

These are still hidden malware fragments that come disguised as legitimate inputs or deals, but then open a door for further operation on a computer or network. They usually steal and keep the door open for further malicious fiddling.

Worms

Worms are still around, rigger than ever before. Worms are more proactive than a blunt virus as they are typically able to travel across networks without the need for human activity and are constantly replicating themselves.

Spam

Now, sadly, spam has continued, taken over your post box from where junk mail left off. Spam mail is often the preferred way to get any of the above horrors through the firewall, more than just an irritating annoyance. Apart from spambots posting on social media and infiltrating your feeds, spam is also a big phishing tool, whereby a crook may seek to get sensitive details from you under the pretext of some fake need, connection, or enticing deal.

Cyber Safe Being and Staying

It is not difficult to take cyber security101 seriously and provides both comfort and trust when conducting digital affairs that you are secure. Reinforce passwords across all clients as a first step to secure online. Use a password maintainer that produces user and secure passwords ideally. Implement solutions for firewall, VPN and antivirus, all of which should be in operation against the backdrop of a comprehensive backup plan.

In the Ouriken Cybersafety services area, there are many things to consider and, sadly, even the best solutions will fail unless they are extremely detailed. To ensure that you are legally and fully covered for a safe cyber life, we can help ensure the integrity of your business and the sanctity of your data with online security.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Digital Solutions, Website Development Company

3 Digital Marketing Strategies to Reach Local Consumers

Local Consumers need to be attracted by Local Businesses. Reaching the right consumer at the right time seems like an easy job to do, but it can have many challenges, especially when consumer searching behavior shifts towards journeys. It means consumers may search the same phrase over and over for a month or so, but the expectation of search results varies as they progress in their buying journey. This concretizes the fact that consumer wants personalized results, and if the results are located near to them, then the consumer will be happier. As a matter of fact, reports of Google states that “near me” mobile searches have increased over 500% in the last few years.

What’s in it for local businesses? We need to reach the consumers where they spend a lot of their time, which is mobile devices. And it will be even better than your competitors at doing so.

There will be a need for the right tools and technology in order to make this happen. Thankfully, companies are adapting technological advancements and it makes it easier for local businesses to get their hands on these digital marketing tools and use them to reach nearby consumers. Let’s look at the three ways

Location Extensions for PPC Ads

We are able to show ads with more information about your business location with the help of Location Extensions. It allows searches to see click-to-call and direction links with the proximity to our businesses.

We can take advantage of location extensions to drive searchers to take action directly from your ad, driving calls, foot traffic, and leads to your businesses. Most of the Digital Marketing Solution Providers focus on the PPC Ads with location targetting to achieve most out of the campaign.

In-App Ads and Deliver Real-Time offers

Many digital marketers confuse themselves when they see the report that consumers are not using mobile phones they think they’re on desktop, but in reality, most of the consumers spend time on mobile apps. Research shows that 90% of smartphone time is spent on apps. So the question arises, how to reach that local consumer base, well the answer is in-app advertisements, like geofencing, display relevant advertisements to consumers when they are using their favorite applications near your business. In realtime consumers see these ads who are in near proximity to our business, display the ad with a compelling message, like an offer or a coupon, which will eventually drive traffic and sales the business would have not gotten otherwise.

Optimized Google My Business Listing

To local consumers, advertising is not the only way to promote our business. One of the most downloaded and used the app from Google is – Google Maps, so it’s important to make sure your business is visible in it, with a requirement of all your information being correct and the link you have provided in the listing, links back to your website. Not only having a claimed Google My Business Listing that’s consistent with your website is an important factor in the site’s SEO, but it will also help your listing get found in local map searches on both web and mobile.

Make Nearby Consumers happy and drive Conversions and Conclusion

All these mobile marketing techniques emphasize the need to have a mobile-optimized website also responsive website for your business that is appealing to nearby consumers who find you on a mobile device. Ensure that your website is built to capture leads from all your digital marketing and advertising strategies but also looks great and works well on mobile. Featuring a call-to-action button and an email submission form on your website or landing page which means you can get more than just clicks from your marketing.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Digital Solutions, Website Designing, Website Development Company

4 Link Building Strategies That Will Enhance Your SEO

Introduction

What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

EBooks

If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

Conclusion

Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

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Website Design and Development, Website Designing

Maintaining a Website’s SEO After a Redesign

Planning to redesign your website but afraid of the SEO rankings? There need is some need to considering the maintenance of SEO rankings and your website’s DA before, after and during the redesign process. The aesthetics of the site is not the only thing you need to worry about when you think of redesigning your website, but we also need to take some time to look into the maintenance of SEO for your website and ways to improve it as well.

Many companies, since maintaining SEO for a website is a big deal nowadays, fail to understand the importance of attention to SEO while the redesigning of their website, but it affects them a big-time after in time. You could wipe out all your previous SEO efforts if maintenance of SEO is not done carefully. With major Web Design and Development activities, there are both technical and non-technical areas to consider for. Specific steps must be taken care of to ensure that you don’t demolish your SEO quality when transitioning from old site to new one.

Core Areas to Consider

There are three main areas to look upon in order to maintain the SEO rankings when redesigning your website:

What is acceptable with your current SEO efforts
During a redesign, what might be the possible common challenges
Changes that will come with a new website

You will be able to find out your weakness in SEO by focusing on these areas so you can improve it later.

Monitoring your SEO

If you have campaigns in place and currently monitoring your SEO rankings regarding those keywords then you have a good amount of data to analyze. In that case, one must be really aware of the keywords they rank for, the mapping for each keyword, the exact placement in rankings and the pages that deliver the highest organic traffic.

Common Challenges to Face with SEO in Redesigning Process

There are a lot of issues that may pop up when you work on a site redesign, focus on rebranding, improving User Experience, and updating of backend. There is a list where one could face challenges:

Removed Content
Changed Content
Movable content based on the new site’s navigation or site map
URLs might change
Changes in Page-level optimization
Addition of new content, sections, technology, new features
New Technical difficulties
Internal Link structure edits
Changes in Domain or Sub-Domain
Changes in Protocol

These are the areas which may impact SEO in a redesign. It may be very hard to identify exactly what needs to be addressed with so many possible changes. Out of the above-mentioned challenges, changes in a domain are one of the biggest challenges as compared to other challenges, but each and every challenge must be overcome and the more challenges you have the more difficult it will be to maintain your SEO rankings.

How to not lose your SEO rankings checklist and redesign at the same time

Before starting the redesigning process it’s very important to undertint the best practices to preserve your SEO rankings. Some of the parameters are as follows:

An SEO audit must be run on your current website

Understanding all the keywords you are attempting to rank for and with what the pages are associated with. You should be concerned about pages and specific on-page optimization beyond redirects, which go from the Dev. to the live line state.

Setting up 301 and 302 redirects

First and foremost, you must redirect the old URLs to new ones. You’ll need to have a spreadsheet of all needed redirects if you’re making changes to permalink structure. Crawl the old list of URLs to ensure that everything redirects as it should once you have the new site live.

A permanent redirect from one link to another is called a 301 redirect. This redirection is used for website visitors and search engines, a 301 redirect is better for SEO over a temporary one because it transfers the internal link as well, approximately 90-99% of the time. This redirection method is the preferred method for new sites.

And a temporary redirection is called 302 redirects, redirecting users and search engines to the desired page for a short period of time until it’s removed. In order to give your users a seamless experience, you should use it during the update of a web page. What they say is right, excess 302 redirects will affect your SEO, so be careful when using it.

Multiple Tests

Assuming the live site will perform the same as a dev. site is kind of stupidity. A lot of time and resources are probably invested in testing, but in the real world, things can change. Usage of technical tools for site audits like Moz, Ahrefs, or DeepCrawl, these tools provide insights on technical issues. Also, running your domain through the mobile-friendly testing tool and the loading speed of the new website must be checked too. Last but not least, schema markup on the new website should be done and must not be forgotten.

How to Avoid Mistakes

We’ve covered almost everything that you should do, but how can we avoid mistakes that can cost you your SEO rankings.

Don’t start over on the content: If the content on your website is ranking, then you must not abandon it. If you do it will affect the rankings.
Redirects are your friends: when a 404 Page Not Found error is displayed to the user, which means the pages have dropped off Google’s index.
Internal linking is the key: Always remember to push this to the new website.
Outbound links must be added on need.
You can use Ahrefs to find these pages that have high rankings and multiple backlinks, try to preserve or transfer them.

Conclusion

As the brand evolves, redesigning a website is a move that most companies should make. In order to maintain the SEO rankings, you must follow these best practices from a website redesign. Never start over on the content like your old website never existed, it will affect the rankings so bad. Feel free to add your tips, tricks, and suggestions in the comments below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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CRM Software, Digital Solutions, Website Designing

8 Free Ways to Promote Your Business

Every business wants their products or services to be seen by potential customers. But, most of the traditional ways for promotion costs money and not everyone can afford it if they are just starting up the business. Well, there are ways to promote your business without spending a dime. So, let’s get into the list of the ways of 8 ways to promote your business. These ideas will not cost you money but they will surely cost you some of your precious time.

Optimization of Website for Search Engines

In this digital world, what people do when they want to buy something? Well, they search for the product or service on Google or other search engines of their choice. The process of information gathering takes place about the product. They try to collect data from the internet so if your website is not the list which they are searching for their information on, so you virtually do not exist.

The easy fix for this is to hire a digital agency that can do the optimization of your website for you but, even in that case you need to be aware of the process, so that Google cannot penalize your website for some wrongdoings or against its algorithm. By reading some guides on SEO you can tweak your website and rank higher on Google and on other search engines as well. The good thing is agencies would not be able to fool you if you know some of the processes.

Business Listing

Vendors are being searched on business directories by buyers. If your products are mostly B2B, add a free listing on IndiaMart, Trade India and Indian Yellow Pages. These are some popular business to business directories.

And if you’re products or services are B2C then you can list your business on Just Dial, Ask Me and Get It for free. The biggest advantage of these platforms is that they have mobile apps and that attracts a huge audience.

If your business is selling software’s then SoftwareSuggest is a very good directory to list your business. The categorization of the software’s on this website is quite good, like HR, CRM, ERP, etc. Many small businesses have been profited by this.

Listing On Google My Business

Google is trying to make the search personal and now displays results that are tailored for your location. For example, if we search for McDonald’s, Google will show you the outlets in your city with a map. So, if your list your business on Google, it will be very beneficial for you, and it is necessary to get listed on Google as the rate of competition is increasing very rapidly.

Adding your business is very easy, Google made sure that the process is simple for addition and managing the added business for the location on the map.

Social Media is Powerful

Social Media Platforms like Facebook, Twitter, LinkedIn, Instagram, not only help you get more customers but also the engagement to get quality feedback from them for your products or services. One can get around 20% of traffic only from social media.

The key point in achieving most out of social media is the frequency of our posts, if we post regularly, the rate of popularity and loyal customers will increase. Business updates or news related updates can be shared with your industry. Competitor analysis on social media is very easy as well; we can follow some influencers and monitor their activity. Recommended is to post twice to thrice a week on Facebook and 2-3 times a day on Twitter.

Answering Questions

It happens most of the time that people don’t get their desired answers on the Google search, so they turn up towards forums on the internet to solve their problems. QnA sites like Quora and Yahoo answers are one of the popular places where you can find new customers. There are LinkedIn Groups that are also used for the QnA website.

How can we benefit from these sites? We first have to create accounts on these websites and start searching for your product or services; we will get a lot of questions related to your product or services. People will ask about the top companies that sell this product and they will compare different products and so on.

Always start by answering easy questions and then move the levels up a bit by bit. For Example in Ouriken, I searched for a web design and development company on Quora and got hundreds of questions related to the topic. Then, like I said start answering easy questions and keep recommending your website in the answers so that you will get organic traffic to your website that too, free of cost.

The same thing could be done on Yahoo answers and LinkedIn groups, all 3 of them are a good source for organic traffic and very influential. Talking about good things, all these websites are crawled or indexed by Google so your answers will get displayed on Google whenever someone will search for it. Tip for answering in these websites is to have the intention of helping the needy first then we can sell our things in between. Nobody likes hard upselling.

Attending Networking Events/Meetups

The Concept is to visit Events/Expos/Meetups and increase your network in order to find new customers. You can just search for “Business events in (your city)” and Google will come up with the list of upcoming events if there are any. Most of the events are free of cost, you just have to bear the travel expenses and they attract potential customers as well as distributors/resellers/consultants.

Gradually, there will be a realization in you that people attend these events just to meet other people and increasing their network, eventually increasing their customers. Meetup is a site through which we can meet a lot of entrepreneurs and startup owners meet frequently using this site. People with open minds come here to meet and or open for new ideas sharing and partnerships in the existing startups.

Uploading Videos on YouTube

Over 4 billion videos are played on YouTube every day, and this number is growing exponentially. So, uploading videos on YouTube of your product or service is a no brainer. The best part is, search results of your videos will appear on the Google search result page giving your website more visibility.

For product, a 2 min demo video of the product will do, and for service, you can upload a testimonial of the client and upload it. You should always remember to put keywords in the title or description of the video so it ranks up. If you come up with interesting content that has the potential to go viral and hit the jackpot, leads will flood into your inbox.

Offering a Deal to Customers

Deal sites like Groupon and Coupon Dunia attract millions of users to their portals. So, have a meeting with the deal website guys, brainstorm with them and come up with a deal that your customers cannot resist. And you can a good number of buyers at no cost.

Once you have decided the discount to give to your customers, the deals website will do the promotion for you. Since they have a large database of registered users. This process of offering deals will be more or less will remain similar in other websites as well.

Conclusion

These are just 8 ways, there can be or there are many more ways of promoting your business. You just have to be creative and have an out of the box thinking. Some of the points mentioned above will yield results instantly, and some will take its own natural time. If you’re on a tight budget for marketing you have to invest your time in it instead to promote your business. There are some startups who succeeded with literally ZERO marketing budget. If you have any other ideas to add in this list, I know there are. Feel free to comment down below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.