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3 Best Cloud Migration Strategies You Must Know About

For Business purposes companies nowadays have adopted cloud computing platform. There are hardly any companies we’ll find wh does not use cloud today, such as the popularity of cloud. For the successful run of business, there might be many reasons but it is essential to migrate to the cloud platforms in cloud consulting services.

Why Should We Migrate?

As the introduction and updation of newer technologies take place, it is highly recommended to use and adopt these technologies n order to stay in the competition. IT does have many advantages in terms of speed, storage, processing of data, cost and much more it’s the go-to platform every company is adopting right now. Migration isn’t something which can be done overnight, significant planning is required wit required resources. Inclusion of planning should be why you want to shift, what you’re keeping with you, and where is the destination where you will keep all the data again. Let’s dive deep into the strategies.

Related Post: What is the perfect cloud consulting services for your business?


With the necessary resources, the planning of migration is concrete, for achieving the desired result, we can follow a strategy. Though there are many strategies we can use to complete the job, today we will look at the three R’s of the cloud migration strategy. It is very essential to determine the current environment,  its dependencies, licenses, types of applications and servers. Organizations that opt for the migration of data and applications to the cloud use these strategies. They are as follows:

  • Rehost
  • Revise
  • Refractor


It’s also known as “lift and shift strategy”. This is the most commonly followed strategy when the applications are needed to migrate to the cloud. Involvement of lifting a part of the application or whole application from one on-premise or existing cloud environment and shifting it to another cloud environment, that is why the name. in the process of shifting of an application to the new cloud platform, sometimes there is a need for change in the host configuration. Is your business concerned about operational cost and quick migration without any need of disturbing the existing application workflow?


Unlike the rehosting strategy, in this strategy, a part or whole application is optimized before migrating to the cloud. This strategy is also known as “re-platforming”.  Preoptimization of application really helps in better performance of application rather than improving the entire code architecture. Organizations can leverage more cloud benefits by optimizing the applications rather than just moving them, but rehosting is way cheaper as compared to revising strategy.

Related Post: What is Internet of Things[IoT]?


Not at all similar to the other two strategies. It is too complex as compared to rehosting and revising. It is also known as “re-architecting” because even though this strategy is the most expensive one amongst all three, but it offers the best possible benefits when it comes to cloud migration of data and application in an organization and the refractor approach makes changes to architecture structure of the application. The requirement of time, as well as knowledge about the cloud platform itself, is necessary for the refractor approach and services offered.

There are two types in this strategy namely, partial and complete. In Partial refractor, only a part of the application is modified, since it happens in sequence it results in faster migration whereas, in complete refractor approach, the entire modification of application takes place, which is pocket-friendly and high in performance.

Cloud Migration Strategies


It is not easy to choose an appropriate migration strategy for an organization. Many factors must be considered before taking a decision which includes the right cloud service provider, optimization of necessary application processes, migration strategy, overhead, costs, and more.

web push notification, pushpushio

Ouriken’s cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Related Post: What to consider while choosing the best Web Designing Company?

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Factors to consider when choosing a website development company

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Related Post: The Ultimate Guide to Web Push Notifications

Web Push Notifications


Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

The Ultimate Guide to Web Push Notifications

Marketers always find different ways to interact with their audience. In order to let them know what is happening around them, but in modern times with most of the people having less and less time it becomes a very tough job to share information with the audience. So, the ‘notifications’ arrived and it actually worked boosting app engagement by 88% and 48% of people made a purchase on the basis of notifications they received. These are the values of mobile notifications, but the study shows that 42% of total time spent on the internet are desktop users, that’s a big number. Here the web push notifications come into the picture.

What are web push notifications?

It’s a short message displayed on the computer or mobile device while the browser is active. Now that we know that web push notifications have a lot of potential let’s dive deep.

Just like mobile app notifications, web push notifications are a very efficient and fast way to communicate with the users. Unlike emails, web push notifications do not require a form to be filled or neither you have to open any app to get those notifications, they are sent straight to your device and displayed in real-time. A web push notification is most of the times a rectangular window in shape and is displayed on the bottom right corner of the computer, whereas Apple devices get those notifications of the top right. It consists of text, images, buttons or links. It doesn’t matter what device you are on, be it mobile, desktop or tablet you will receive those notifications.

Related post: Push Notification-Modern Advertising Channel!

How do Web Push notifications work?

Just like mobile app notifications where it asks permission before showing you notifications, web push notifications work in the same way when you visit a website it shows an opt-in window to you asking do you need to see the notifications, you can either allow or block them, as shown in the image below.

web push notification
web push notification

When you click allow, ‘visitor’ becomes ‘subscriber’ so that the website can display notifications to the user. The notification itself is highly customizable with certain character limits and u URL has to be specified. When a user clicks on the notification it will redirect him to the URL specified in the notification. If you don’t want to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using

How to create a Web Push Notification?

Web Push Notification can be received by anyone who has visited your website and agreed to receive notifications from you. Without permission, the website does not show notifications to the user. Even if the browser window is closed the web push notification continues to exist and remains active.

Here are steps to create a Web Push Notification:

  1. Enter a name for notification.
  2. Enter the title up to 48 characters for notification.
  3. Enter the main content of the notification suggested up to 100 characters.
  4. Here comes and image, upload an image of suggested size 150×150 pixels.
  5. The important part is the URL, specify the exact URL which you want the user to get redirected to.
  6. Specify the date and time for the notification to be sent to the user, this is a very important factor because, if your users are from a different country they have to get those notifications at the specific time. And some notifications are designed to be shown only on day times or night time. Also consider, if your notifications are targeted to male or female users, and choose according to that.
  7. Set the lifespan of the notification or validity.

Related Post: What is the best time to send push notifications?

A Web Push Notification is Effective as well, there is an average CTR of 30%. The main purpose of the web push notifications is that it has to be fast and non-aggressive. Remember, users don’t have much time to read the non-useful messages in a notification, so write the content short and precise. Web Push Notification is simple it could be just scanned by the help of informative images instead of reading the text, that’s the reason why push notification works so well. Someone might be wondering if they can change the image with short animated GIFs. The answer is no, it couldn’t be done yet but there is a workaround for it.

Rich web push notification: When you upgrade a normal web push notification, you get a type of notification which is good looking and more effective. Why? Because, it contains an icon, title, and image. Setting up a rich push notification is easy, enter a title, upload a small icon and the image which will contain details about the offer or service and add a URL to which you want your users to get redirected to. The sample image is shown below.

Rich Web Push Notification

For creating a Web Push Notification which is unique and stands out, you must keep in mind that we are creating a notification so that people will click on it. In order to achieve that the content written in the notification must be genuine and valuable and users will only click on the notification if they’re getting something good in return.

Here are some tips to create good content to attract users

  1. To the Point: Avoid asking questions or statement which will confuse users and make them think twice. Rather just state that what is that notification about.
  2. Less is More: only 148 characters are allowed to be written in the content section, so make the most out it. Write catchy lines or adding a key value that the audience wants to see in a notification.
  3. Create Urgency: Many e-commerce websites already use this technique to increase their sales, when there is a limited time discount, users will feel to avoid loss and most likely will click on it.
  4. Social Proofing: People will most likely want to validate your content on your website before investing in anything, so before they do that, tell them upfront that already so many people have bought our product or services and there’s a participation of good amount of marketers as well.

When we actually send Push Notifications it goes in real-time but we can also schedule them, depending upon the content and the nature of the notification. Formal notifications sent in the morning will be most effective, semi-formal or humorous notifications are to be sent in the afternoon, avoid notifications during evening or night time.

Selecting the right frequency for the notifications is very important too, you don’t need to spam or you don’t want a user to lose interest as well, we must always choose an in-between. In order to know that we can always see the performance of the sent notifications and track them and can tweak our future notifications according to that.

The important metric which we should track is Click Through Rate [CTR] which defines how many people clicked on the sent notification as a percentage of users to whom the notifications were delivered. The second metric is conversion, we can do that by adding a UTM parameter to a link that we have provided in the notification. Google Analytics is the best tool to carry out this process of tracking metrics.


Web Push Notification is a great way to communicate with the contacts which already exists in your database and moreover, you can reach many anonymous contacts since we don’t require their email address for the notification to be delivered. We can increase sales performance by sending personalized offers linked to product pages. So that’s it! You know everything about the Web Push Notifications. If you any more information about the topic, please write a comment and lets share knowledge. gives a modern-day advertising platform where a company or website owner can use push notification to monetize their web traffic and the advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.