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Encourage Online Business Reviews in 2020

Sometimes someone has sensitive skin and if they add anything to it which the skin doesn’t approve of, it goes haywire. To preserve their healthy skin, they sometimes buy a moisturizing cream on their friend’s recommendation. The product turns out to be good and they’re happy with it. Now, the reason they bought the product because they trust their friend and they gave a positive review of the product.

Do you know that before purchasing anything online say it’s a product or service, 92% of potential customers read reviews online?

So, if you have a new eCommerce shop, a few good reviews will influence the customer’s buying decision. To boost your sales, you’ll need to focus on winning customer confidence. There are a lot of ways to motivate clients to leave a constructive rating. But if you plan on increasing your company rapidly, it’s easier to create such great experience that customers flock back to your website to leave a positive review.

Below are the five ideas which will help your brand affect your marketing strategies for consumers.

Related Post: How to Improve the Conversion rate by 5x?

Widgets for Online Reviews

On a good day, you’ll see about 206 million search results if you google, ‘Internet Review Widgets.’ Many of those WordPress-based widgets are designed to work with WordPress websites.

This WordPress widgets are fast, easy to install, providing superior user experience, and enabling you to incorporate Facebook, Google reviews into your website. When you allow customers to leave their feedback in one spot, on the website, you can build a sense of openness. When real consumers leave a comment, guests will be allowed to highlight these reviews.

If the customer leaves a review on Yelp, Google or Rize, it will help you to get people to respond positively.

Collaboration with Local Bloggers

The best way to create traffic on your website is through local bloggers to get positive feedback. Send a free sample to those bloggers and ask them to leave a comment on the web. Each review is, of course, critical, but a single influencer review will have a huge impact on your future clients.

You can use resources like Right Relevance or GroupHigh to start your quest for a local blogger and pinpoint influencers who might be interested in your products and services. You need to start a discussion with some of the influencers before they take any interest in your company. Once a partnership is formed it will be easy to ask them for a review of the product. Much like anything else, there is a downside to this too. You can post the analysis on your website, or even on your social media account. Therefore, if there is only a single unsatisfied review, recovering from the negative feedback gained from the analysis would take ages.

The idea here is to keep improving the product/service so that it may be covered up by other feedback even if you get a bad review. Finally, hold an overview of the primary company group. For example, if the audience is 45, don’t send a blogger that’s 23 years old to reflect your product.

Ads in Social Media (PPC)

Social media is a strong medium where consumers can get honest feedback.

Platforms such as Twitter and Facebook provide a large amount of data about purchasing psychology from consumers. The consumers are already in groups, on pages where they are searching for items that can solve their needs.

If you take advantage of Facebook, Twitter, and LinkedIn, the future audience of your customers would be easy for your products to enter. You should add pixels of social monitoring on your website, so you get a better picture of your target market

Related Post: How to Accelerate Productivity in Modern IT Infrastructure Management?

Win & Check-in

Apps such as Wikets, Foursquare, and iPoints grant points to consumers who can then turn to points and earn discounts. In your mobile app/website, you can add a check-in feature where the user can get rewards, points, and even personalized discounts when they check in your shop. You can also add an option to leave a review and get coupons you can then take advantage of in the following order.

Please inquire!

In the end, keeping life easy and asking the customers for feedback is good.

Just like Google Maps, which sends push notifications when people visit a given place. Newer customers will also be asked to leave a comment on your website. Make the feedback system intuitive to help promote the feedback process. They’re usually more than willing to share suggestions when it comes to returning customers without feeling awkward.

Don’t forget to help your friends and family running a company. If your grandpa leaves a review and shares how proud he is for you it may sound a little cheesy. But this might start with strong steam of reviews from your family and your closest fans.


Don’t push consumers to leave your mark with a critique. Make the website experience so enriching they come back to give your brand a positive review. Do not tell the customer how special you are, show them with your service and your merchandise.

SEO Strategies to achieve a better result in 2020

It’s almost the start of the New Year, and most marketers are preparing themselves to revamp their marketing strategy. Modern marketing is very dynamic and constantly evolving. Keeping an eye on changes and optimizing your campaign accordingly is critical. For 2020, tactics that succeeded in 2019 may not deliver the best results. I write about the most significant SEO strategies in 2020 that will deliver better results. Read the post and share your knowledge, views, and thoughts in the comment box below. If you have any concerns about SEO strategies for better results in 2020 and beyond, then continue to ask.

Make a thorough audit before implementing any changes on your website. It helps you to see the website’s positive and poor aspects. The more data you have, the better will be your website. In this post, we address four advanced techniques that, if well applied, will bring you great results in 2020.

Here are the SEO tactics one needs to follow

Optimize the structure and navigation of the website

Nobody profits from difficult and messy website navigation. Such sites are hard to manage and can get out of control in a jiffy. These websites are also hard to navigate and can cause visitors to a lot of trouble. Websites users want the most efficient way to get from point A to point B. They’re not going to bother to waste time browsing through multiple menus to find out what they need. Here are some things to remember when it comes to navigating the website.

  • Make sure you are at the forefront of your most important menus.
  • Keep all menus above the fold and just below the logo of the brand.
  • Follow the framework of the standard website design.
  • Optimize the URL so that it can be read and include keywords in it.
  • Enable bread-crumbs search as it helps users to move quickly between pages.
  • Make sure you have a search bar at the top of your page.

These are just some of the many ways your website navigation can be optimized. You can use crawlers on the website to see how easy it is to navigate the site. This will help you optimize yourself.

Related Post: Why and how to Optimize your Website for mobile devices?

Concentrate on User Experience

Google respects, above all other rating indicators, three variables. Those are information, connections, and interactions with the user. RankBrain, a Machine Learning Ai, is used by the search engine to evaluate what kind of user experience the website provides. The AI takes notes of variables such as Click Traffic, Dwell Times, Bounce Tariffs, etc. to understand how satisfied the website users are.

To ensure that users have a good time with it, you need to customize your website. It includes improving the design, branding, content, CTA, and overall performance of the website. Let’s look  at some ways to improve the experience of the users:

  • Keep a clean, clutter-free GUI (graphical user interface). Do not add to the page too many intrusive advertisements and pop-ups.
  • Enable enough space for people to easily scroll through the content. Make sure that people have less room o accidentally click on links.
  • Divide the material into small pieces that are digestible. Include shorter sentences, short paragraphs, and bullet points.
  • Uses pictures to provide details about visuals.
  • Perform A/B or multivariate testing to ensure a great response to your website.

It is also a good idea to explore the website from the user’s perspective on multiple platforms. This will give you a clear idea of how the platform functions and where it needs to be improved.

App Optimization

If you’ve been in the SEO industry or done some form of digital marketing in the past year, you’re probably already familiar with the Mobile-First Index. This is an indexing tool that rates websites higher than those that don’t work well on mobile phones.

App optimization, SEO tactics for 2020

Currently, this only applies to websites with both mobile and desktop versions. Yet Google could not make it down the line standard. The following tips can help you significantly improve your mobile performance.

  • Use a website design that is responsive. Without compromising quality or performance, this system can easily adapt to different screen sizes and devices.
  • Verify that your website is loading within 3 seconds. Most people expect loading websites at that time, and if it takes longer, around 40% are likely to leave a mobile website.
  • Optimize your images to ensure that mobile screens are well loaded and displayed.
  • To ensure that website performance is consistent on all platforms, choose a good quality hosting service.

If your mobile quality isn’t good, you’re going to lose out on a lot of people. Mobile is becoming one of the main channels and will eventually overtake the desktop.

Related Post: Guide to Voice Search Optimization

Develop and optimize material

Content is one of the most significant factors in the ranking. If your content is good, you’re going to provide better user experience, gain a good reputation, and establish authority. All you need to do is ensure that your content is not 2020 standards. Here’s an overview of what you need to remember:

  • Make sure the content has a total of over 2,000 characters. The short-term content of fewer than 1,000 words on the SERPs is not high and does not gain many social shares.
  • Use as much as you can from original research. Invest more in content quality than in content quality.
  • Focus on a topic of the cluster rather than keywords. It helps you to refine the purpose of scan for users. Build content relevant to subjects that will be part of the user search session.
  • Include as many internal connections as possible to distribute the reference juice. Make sure the material is reliable and well-written. It’s also a good idea to get people involved in your post’s comment section. Answer your question, clarify, and maintain the connection between reader and creator.

digital marketing, seo tactics 2020, digital solutions


These advanced techniques will help you reach new heights with your SEO in 2020. Once you have a good campaign for SEO, make sure that you also have a good system for data analysis. SEO is not a fixed method that, when applied, you should forget about it. The world continues to change, and keeping an eye on the changes makes sense. The data collected can be used before they can do too much harm to refine future campaigns and correct errors.

Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. 

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Guide To Voice Search Optimization

Until 2011, voice search or voice assistant or even voice search optimization had never been used by people. Once Siri was introduced, it was considered by people as a tool for making them laugh and handling their to-do list.

Not many people predicted that looking for voice would be a big future phenomenon. Not many people predicted that searching for voice would become a major future trend. Yet voice search has grown just like everything else. And it is said that 50% of the searches will be through voice search by 2020.

Google research showed that people are using voice search because of the following advantages:

  1. Users can easily multi-task with voice searches when searching for things.
  2. It gives convenience to people in their daily tasks.
  3. Searching for voice helps people search more easily than any other app.
  4. Users can get the answers and knowledge they are searching for instantly.

Users already use voice assistants to get their routine right, such as setting the alarm, calling their family, making an appointment, feeding their pets, etc. this also presents a huge marketing opportunity for advertisers and owners of small businesses. Since digital problems need digital solutions, small businesses often need help from the professionals, that’s where we come in.

Related Post: How to Keep Your Website Ahead of the Competition

Optimized for searching semantically? Only think about yourself, Lucky!

If you have heard of changes in Google Hummingbird, I’m assuming you’re aware of semantic search. If not, this is going to be the case. Google found that more keyword searches should be introduced than basic queries. They needed talent. It gives rise to comprehension. Rat than simply questions, keyword fragments, Google started to examine the context behind each query. In doing so, Google was able to predict people’s intent to look for online items. This prompted advertisers to turn to the optimization of voice search.

Forget the long list of pointless keywords for your quest that you need to customize. Avoid seeing search queries as words and change your mindset to mindset optimizing voice search.

The optimization of voice search mindset

In ancient times, by imitating others, the cave people used to live. Our ancestors have worked hard and grown like crazy, which is how generation after generation we will live. Whether you’re an entrepreneur or employed in a tedious job, you are going to die of you don’t change. The same applies to your article. You need to get your hands dirty with voice search optimization if you want to deal with the formidable rivals out there.

With that mindset, we need to focus all our efforts on optimizing voice search. Rather than leave things as they are. It’s time to begin delivering content that responds to the customer’s needs. To do this, you first need to get rid of the over-optimized text lingering on your main page that is not going to serve any big purpose now. As the saying goes, the right SEO is a win for all.

Related Post: Why and How to Optimize your Website for Mobile Devices

Transform keywords into requests

Understand that it is quite different for people to type and speak. For example, if someday decides to buy a new tv, they’re going to type “buy television” while they’re going to go like this if they say the same thing. “What’s the best tv?”

Keywords Research. Keyowrds

Are you able to see the difference between the two in Semantic Search? Luckily online tools will help you do this. Response to the public is one such device. A fascinating method takes as an input one root keyword and provides a list of commonly asked keyword questions.

The “People Even Ask” functionality in Google works similarly. Only type in any question, and you’ll get what you’re looking for online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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3 Digital Marketing Strategies to Reach Local Consumers

Local Consumers need to be attracted by Local Businesses. Reaching the right consumer at the right time seems like an easy job to do, but it can have many challenges, especially when consumer searching behavior shifts towards journeys. It means consumers may search the same phrase over and over for a month or so, but the expectation of search results varies as they progress in their buying journey. This concretizes the fact that consumer wants personalized results, and if the results are located near to them, then the consumer will be happier. As a matter of fact, reports of Google states that “near me” mobile searches have increased over 500% in the last few years.

What’s in it for local businesses? We need to reach the consumers where they spend a lot of their time, which is mobile devices. And it will be even better than your competitors at doing so.

There will be a need for the right tools and technology in order to make this happen. Thankfully, companies are adapting technological advancements and it makes it easier for local businesses to get their hands on these digital marketing tools and use them to reach nearby consumers. Let’s look at the three ways

Location Extensions for PPC Ads

We are able to show ads with more information about your business location with the help of Location Extensions. It allows searches to see click-to-call and direction links with the proximity to our businesses.

Related Post: Maintaining a Website’s SEO after a redesign

We can take advantage of location extensions to drive searchers to take action directly from your ad, driving calls, foot traffic, and leads to your businesses. Most of the Digital Marketing Solution Providers focus on the PPC Ads with location targetting to achieve most out of the campaign. 

In-App Ads and Deliver Real-Time offers

Many digital marketers confuse themselves when they see the report that consumers are not using mobile phones they think they’re on desktop, but in reality, most of the consumers spend time on mobile apps. Research shows that 90% of smartphone time is spent on apps. So the question arises, how to reach that local consumer base, well the answer is in-app advertisements, like geofencing, display relevant advertisements to consumers when they are using their favorite applications near your business. In realtime consumers see these ads who are in near proximity to our business, display the ad with a compelling message, like an offer or a coupon, which will eventually drive traffic and sales the business would have not gotten otherwise.

Related Post: The Ultimate Guide to Web Push Notifications

Optimized Google My Business Listing

To local consumers, advertising is not the only way to promote our business. One of the most downloaded and used the app from Google is – Google Maps, so it’s important to make sure your business is visible in it, with a requirement of all your information being correct and the link you have provided in the listing, links back to your website. Not only having a claimed Google My Business Listing that’s consistent with your website is an important factor in the site’s SEO, but it will also help your listing get found in local map searches on both web and mobile.

optimized google my business listing

Make Nearby Consumers happy and drive Conversions and Conclusion

All these mobile marketing techniques emphasize the need to have a mobile-optimized website also responsive website for your business that is appealing to nearby consumers who find you on a mobile device. Ensure that your website is built to capture leads from all your digital marketing and advertising strategies but also looks great and works well on mobile. Featuring a call-to-action button and an email submission form on your website or landing page which means you can get more than just clicks from your marketing.

web push notification, pushpushio

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

4 Link Building Strategies That Will Enhance Your SEO


What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Content Marketing

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Social Media platforms, facebook ,twitter, ponterest, youtube

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

Related Post: Maintaining a Website’s SEO After a Redesign.


If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

ebooks, digital library, natural link building


Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

What is Business Process Management?


Set of activities required to accomplish a common goal is Business Process. These activities are completed either sequentially or parallel and may be performed by people or systems. The acronym for ‘Business Process Management’ is BPM.

In every business, we hear the term business process management or BPM. BPM can be defined as a discipline of design, execution, modeling, optimization, and monitoring business processes to increase profitability.

That is the reason why BPM is considered more of a discipline rather than a tool or technology. It’s a very important concept. It is not just a software you can purchase and install to repair business issues, there are people involved who play a significant role in the business processes management. BPM software goes merely beyond the automation work to helping others with continuous process improvement, this is the key difference between workflow and BPM.

What is Business Process Management?

Business Process Management Services is a management approach concentrated on aligning all aspects of the organization with the needs of clients. Business Process Management tries to enhance processes constantly so that, it could be described as the “Process optimization process.” It is said that BPM allows an organization to be more efficient,  effective and more capable than a functionally focused =, traditional hierarchical management approach.

Related Post: What is Agile Methodology?

Types of Business Process

It is very important to realize that processes differ greatly when starting our BPM. You can categorize your business in many different ways, which includes:

  • Complexity
  • Duration
  • Volume
  • Industry
  • Department

Some businesses are not very well suited to being managed within the BPM software that is why it is important. Let us take an example, where highly repetitive or regulated processes tend to be excellent candidates, unpredictable and unstructured processes are not.

The Process Lifecycle

There are 5 main phases of business process management: design, modeling, execution, monitoring, and optimization. Lets further dig into it


Both the identification of existing processes and the design “to-be” processes get encircled within the Design Process. Representation of the process flow, the actors within it, alters and notifications, escalations, standard operating procedures, service level agreements, and task hand-over mechanisms are some areas to focus.

Good designs reduce the number of problems over the lifetimes of a process. A correct and efficient theoretical design is prepared is the only aim of this step. The improvement which is proposed could be in human-to-human, human-to-system, system-to-system workflows, and might target regulatory, market or challenges which are capable of competing faced by the businesses.

Related Post: Common problems in Web Designing and How To Avoid It


By taking the theoretical designs and introduction of combinations of variables takes place.


If you want to automate the process, one of the ways to do it is to develop or purchase an application that executes that required steps of the process. But on the contrary, these applications rarely process all the steps properly to get the optimum result. Another great way to do it is to operate it with multiple software and human intervention, but then again this process is tedious and complex, the documentation part becomes very difficult.

To overcome these problems, the software has been developed that enables the full business process to be defined in a language that will be directly executed by the computer itself. To perform business operations, the system will either use services in connected applications or when a step is too tough to automate, will ask for human input. Directly executing a process definition can be more straightforward and therefore easy to improve compared to either of the previous approaches. For process execution and resolution, a business rule engine can be used.


In this phase, process performance is measured. Monitoring is completely included in the tracking of individual processes, so the information on their state can be easily seen, and statistics on the performance of one or more processes can be provided. Apart from this, to improve their connected processes, this information can be used to work with customers and suppliers. The generation of measures are examples of statistics on quickly an order of the customer is processed or how many orders were processed last month. They fit into three categories: cycle time, defect rate, and productivity.

What information the business wants to evaluate is totally dependant on the degree of monitoring, and analyze and how a business wants it to be monitored, in real-time, near real-time, or ad-hoc.  However, BAM (business activity monitoring) extends the monitoring into generally provided by the BPM system (BPMS).

A collection of methods and tools related to process mining is known as Process mining. To analyze event logs extracted through process monitoring and to compare them with a priori process model is the aim of process mining.


Retrieving process performance info from modeling or monitoring phase. Look for potential or actual issues and the potential opportunities for cost savings or other improvements then applying those enhancements in the design phase of the process hence, the creation of greater business values.

What is Business Process Management


The most important aspect of BPM is one of the most often overlooked perhaps, is continuous improvement. Because, as time changes with technology, processes change too. The cycle begins again once the potential process change is identified and the best suggestions are implemented.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Ouriken works with you to optimize productivity, improve performance and reduce time-to-market. To accelerate your business growth with our Business Process Management services.

Common Problems in Web Designing and how to Avoid it

While developing a website you can face a lot of problems which can ruin your whole development process, the precious time you had invested in developing the project and the resources as well. In this blog, I will be sharing a few common issues, time-suckers, and other things that arise that can deviate a project.

Each Website project is different, but according to my experience, there are a lot of common problems that arise in the phase of website designing. And we do our best to acting in advance to deal with the expected change guide course of designing very clear of any issues so we can save our client’s time as well as budget in Website Designing services.

Here is a compilation of 4 common problems/issues we have observed in web design projects over the years and how to avoid them effectively.  In order to keep your website production smooth and at a budget.

Wrong people in Charge

Many clients think that we are vendors they pay us to do the designing the websites, so all the responsibility is our own.

It’s very important to know that it’s a collaborative effect whenever we are beginning a web design project. To help you achieve your goals, we take our knowledge of the web, best practices and your option to create a website. To get there we need to have a point-of-contact that will be engaged, communicative, well-organized, and understand the large goals of the project.

We have run into issues where this does not go as expected, so once there was this client running the project without seeking approvals or feedback from anyone else on the team. Without the knowledge to us, we received approvals on things and then we got to the final stage. But when the CEO saw what we made, she hated it and we had to start over.

Assigning a wrong person in charge can be very destructive for the project’s budget and timeline – according to what we have seen. We should manage our time in terms of communication because the person in charge was not doing what they’re supposed to do, the less time we need to create a beautiful website.

Related Post: Factors to Consider When Choosing a Web Development Company

Ignoring the budget

The trickiest subject to deal with when it comes to a project is its budget. We arrange our projects based on the number of hours we think it will take. Based on historical data from previous websites, we come up with our estimates. We estimate our deadlines accordingly.

We give updates on where we are with a budget, as we move throughout our web design project. Just address the concern and try to be mindful of the hours if you find out that the design phase is already wasting the development time.

Web Designing Services

 Some clients have requested that we keep updating the design and hope that we will have enough for the rest upon knowing this information. It does become an issue sometimes and clients end up getting very close to their budget or exceeding it.

You should hear those concerns and make any important adjustments to preserve the budget for the remainder of the project if your web designer is bringing up a budget in the design phase of the project.

Radio Silence on Feedback

There are many website projects which are based on approvals. We typically start with a sitemap/wireframe whenever we begin with a new project. And once that is approved, we go ahead with the design.

It’s important to really review the drafts you are given and make sure its what you want, it’s typically a red flag that they didn’t really review it and will probably change down the road if clients are too swift to approve a design. Make sure your review is thoughtful and specific.

Related Post: 9 Tips To Reduce Mobile App Development Cost

Assumption of the Template is a Right Method

We will sometimes recommend using a template to keep the budget low. Website templates help us put out a product quickly. But many clients opt for the template for the wrong reasons and don’t consider the long term consequences.

It doesn’t work in the long run, while the templates help us keep the budget less. A template has its own limitations. It could be further edited beyond its capabilities which will force the designer to use the custom website design, which will make the cost to custom website design so there is no use of using the cheap template for the use.


It doesn’t mean that every website project is doomed from the beginning, but if you are aware of the common problems, you can work with your company to avoid it effectively. We work hard to make our clients happy and to make a successful product that produces amazing results. And by collaborating to work on issues.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

9 Tips to Reduce Mobile App Development Cost

Since the past five years, there has been a major growth seen in the migration of consumers from desktop to mobile because smartphones allow users the accessibility at any time from anywhere. That is the reason why the businesses are shifting a major part of their development from desktop to mobile, with a goal of developing mobile apps will give exposure to the business, improve the loyalty of customers, and therefore building a stronger brand altogether. It will happen because mobile apps enable customers to interact with a brand personal space. However, extravagant app development cost acts as a discouragement to the company when developing a mobile app for their brand.

Costs for developing mobile apps shouldn’t be expensive. So we will discuss some of the points to reduce unnecessary costs without compromising on the quality.

Efficiently Planned Mobile App Development Process

Mobile App Development is a complex process that requires several iterations and modifications before achieving the final product. The basic requirement of the mobile app is that it provides the user experience which customer likes, for making it possible there are many changes in the process and each change ascends the app development costs. To lower costs from the initial stage is to have many ideas of how the customer can get the best version to enhance the user experience. By weighing the pros and cons of various ideas and brainstorming with the team at the initial stages will be very effective in cutting down some costs. You can choose to implement only the feature in which users want reducing a sufficient amount of costs in the development process itself by reducing too many alterations.

Preparing a Sketch of Final Product

Coding is just a base of the development process, it is very important that the developer has the vision of a clear goal of expectations from the app or the kind of the interface that needs to be provided by the customer. You can easily communicate the expectations of the customer to the developer by sketching the app and its interface so he can use it at his initial point for designing the interface and workflow to match the expectations of the customer. It will prevent unnecessary reworking of the app design that adds to mobile development costs.

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The decision of Platform for the App

There is a various platform where you can develop your app – iOS, Android, Windows, always ensures that the app reaches more users when the company is trying to keep the costs low, it might make more sense to target a single platform. The best way to choose a platform to work on is to analyze what major consumers like and to work on it. By choosing one platform out of three, you automatically reduce the cost of app development to almost two-thirds. And chosen by many of the clients, cross-platform development is an economical way to make the app ready to be deployed on multiple platforms.

mobile app development services, cross platforms

Outsourcing the Project

Many companies think to outsource as a loss for their development project, but on the contrary, it comes with a host of benefits. First, since you hire the development team only for a short time, paying them hourly, the app development costs cut down significantly than if were to hire an in-house development team as you would continue to pay them a fixed salary. Without knowing it, the number of hours they worked on the task. Secondly, you get access to not only to the skills of the expert developers who have experience in app development but also to much more design of the app.

Use Existing Technologies and Resources

Like we discussed in the above point, outsourcing the mobile app development to a developer with a skill set is that you can make optimal use of existing templates and frameworks he has developed for previous builds. By opting for pre-existing frameworks that meet your requirements you can significantly cut down development time, reducing app development costs in the process.

Framework Testing

Many companies make the mistake of not testing their app thoroughly in a rush on making it live in the market which results in not only a loss of reputation of the brand but also an increase in the app development cost for correcting the flaws. Testing the framework before launch will give us the idea of what is not working properly and fix them as soon as possible cutting downtime as well as costs.

Look for an Expert Mobile App Development Company

The mobile app development process requires skilled experts in various areas working together to build the app. That’s the reason you should look forward to hiring a mobile app development company who provides app development services who has good experience in app development for the various platform, besides offering end-to-end services, app development, design, and marketing. By doing this the cost of app development will be lower than if you have to outsource each service to a different agency.

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Don’t Rush for the Launch

Reduction of development times will lower the costs, its no brainer to not rush in the process without following a systematic approach that includes, testing. Otherwise, any imperfections or bugs will be noticed only once the app is used by the customers, which will diminish the user experience, and affecting the brand value.

mobile app development services

Keep it simple

It doesn’t mean that more features mean good experience. The Excitement factor in the initial stage of the app development process is understandable but it not only increases cost but also makes the app too heavy and also lengthen the development process. Highlighting the best features of an app that are essential for rand or business will keep your costs down.

web push notification, pushpushio

Ouriken application development & support services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

8 Free Ways to Promote Your Business

Every business wants their products or services to be seen by potential customers. But, most of the traditional ways for promotion costs money and not everyone can afford it if they are just starting up the business. Well, there are ways to promote your business without spending a dime. So, let’s get into the list of the ways of 8 ways to promote your business. These ideas will not cost you money but they will surely cost you some of your precious time.

Optimization of Website for Search Engines

In this digital world, what people do when they want to buy something? Well, they search for the product or service on Google or other search engines of their choice. The process of information gathering takes place about the product. They try to collect data from the internet so if your website is not the list which they are searching for their information on, so you virtually do not exist.

The easy fix for this is to hire a digital agency that can do the optimization of your website for you but, even in that case you need to be aware of the process, so that Google cannot penalize your website for some wrongdoings or against its algorithm. By reading some guides on SEO you can tweak your website and rank higher on Google and on other search engines as well. The good thing is agencies would not be able to fool you if you know some of the processes.

8 Free Ways to Promote Your Business

Business Listing

Vendors are being searched on business directories by buyers. If your products are mostly B2B, add a free listing on IndiaMart, Trade India and Indian Yellow Pages. These are some popular business to business directories.

And if you’re products or services are B2C then you can list your business on Just Dial, Ask Me and Get It for free. The biggest advantage of these platforms is that they have mobile apps and that attracts a huge audience.

If your business is selling software’s then SoftwareSuggest is a very good directory to list your business. The categorization of the software’s on this website is quite good, like HR, CRM, ERP, etc. Many small businesses have been profited by this.

Listing On Google My Business

Google is trying to make the search personal and now displays results that are tailored for your location. For example, if we search for McDonald’s, Google will show you the outlets in your city with a map. So, if your list your business on Google, it will be very beneficial for you, and it is necessary to get listed on Google as the rate of competition is increasing very rapidly.

Adding your business is very easy, Google made sure that the process is simple for addition and managing the added business for the location on the map.

Social Media is Powerful

Social Media Platforms like Facebook, Twitter, LinkedIn, Instagram, not only help you get more customers but also the engagement to get quality feedback from them for your products or services. One can get around 20% of traffic only from social media.

The key point in achieving most out of social media is the frequency of our posts, if we post regularly, the rate of popularity and loyal customers will increase. Business updates or news related updates can be shared with your industry. Competitor analysis on social media is very easy as well; we can follow some influencers and monitor their activity. Recommended is to post twice to thrice a week on Facebook and 2-3 times a day on Twitter.

8 free ways to promote your business

Answering Questions

It happens most of the time that people don’t get their desired answers on the Google search, so they turn up towards forums on the internet to solve their problems. QnA sites like Quora and Yahoo answers are one of the popular places where you can find new customers.  There are LinkedIn Groups that are also used for the QnA website.

How can we benefit from these sites? We first have to create accounts on these websites and start searching for your product or services; we will get a lot of questions related to your product or services. People will ask about the top companies that sell this product and they will compare different products and so on.

Always start by answering easy questions and then move the levels up a bit by bit. For Example in Ouriken, I searched for a web design and development company on Quora and got hundreds of questions related to the topic. Then, like I said start answering easy questions and keep recommending your website in the answers so that you will get organic traffic to your website that too, free of cost.

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The same thing could be done on Yahoo answers and LinkedIn groups, all 3 of them are a good source for organic traffic and very influential. Talking about good things, all these websites are crawled or indexed by Google so your answers will get displayed on Google whenever someone will search for it. Tip for answering in these websites is to have the intention of helping the needy first then we can sell our things in between. Nobody likes hard upselling.

Attending Networking Events/Meetups

The Concept is to visit Events/Expos/Meetups and increase your network in order to find new customers. You can just search for “Business events in (your city)” and Google will come up with the list of upcoming events if there are any. Most of the events are free of cost, you just have to bear the travel expenses and they attract potential customers as well as distributors/resellers/consultants.

Gradually, there will be a realization in you that people attend these events just to meet other people and increasing their network, eventually increasing their customers. Meetup is a site through which we can meet a lot of entrepreneurs and startup owners meet frequently using this site. People with open minds come here to meet and or open for new ideas sharing and partnerships in the existing startups.

Uploading Videos on YouTube

Over 4 billion videos are played on YouTube every day, and this number is growing exponentially. So, uploading videos on YouTube of your product or service is a no brainer. The best part is, search results of your videos will appear on the Google search result page giving your website more visibility.

For product, a 2 min demo video of the product will do, and for service, you can upload a testimonial of the client and upload it. You should always remember to put keywords in the title or description of the video so it ranks up. If you come up with interesting content that has the potential to go viral and hit the jackpot, leads will flood into your inbox.

Offering a Deal to Customers

Deal sites like Groupon and Coupon Dunia attract millions of users to their portals. So, have a meeting with the deal website guys, brainstorm with them and come up with a deal that your customers cannot resist. And you can a good number of buyers at no cost.

Once you have decided the discount to give to your customers, the deals website will do the promotion for you. Since they have a large database of registered users. This process of offering deals will be more or less will remain similar in other websites as well.

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These are just 8 ways, there can be or there are many more ways of promoting your business. You just have to be creative and have an out of the box thinking. Some of the points mentioned above will yield results instantly, and some will take its own natural time. If you’re on a tight budget for marketing you have to invest your time in it instead to promote your business. There are some startups who succeeded with literally ZERO marketing budget. If you have any other ideas to add in this list, I know there are. Feel free to comment down below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.