2019 - Ouriken Blogs

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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CRM Software, Digital Solutions, Website Designing

8 Free Ways to Promote Your Business

Every business wants their products or services to be seen by potential customers. But, most of the traditional ways for promotion costs money and not everyone can afford it if they are just starting up the business. Well, there are ways to promote your business without spending a dime. So, let’s get into the list of the ways of 8 ways to promote your business. These ideas will not cost you money but they will surely cost you some of your precious time.

Optimization of Website for Search Engines

In this digital world, what people do when they want to buy something? Well, they search for the product or service on Google or other search engines of their choice. The process of information gathering takes place about the product. They try to collect data from the internet so if your website is not the list which they are searching for their information on, so you virtually do not exist.

The easy fix for this is to hire a digital agency that can do the optimization of your website for you but, even in that case you need to be aware of the process, so that Google cannot penalize your website for some wrongdoings or against its algorithm. By reading some guides on SEO you can tweak your website and rank higher on Google and on other search engines as well. The good thing is agencies would not be able to fool you if you know some of the processes.

Business Listing

Vendors are being searched on business directories by buyers. If your products are mostly B2B, add a free listing on IndiaMart, Trade India and Indian Yellow Pages. These are some popular business to business directories.

And if you’re products or services are B2C then you can list your business on Just Dial, Ask Me and Get It for free. The biggest advantage of these platforms is that they have mobile apps and that attracts a huge audience.

If your business is selling software’s then SoftwareSuggest is a very good directory to list your business. The categorization of the software’s on this website is quite good, like HR, CRM, ERP, etc. Many small businesses have been profited by this.

Listing On Google My Business

Google is trying to make the search personal and now displays results that are tailored for your location. For example, if we search for McDonald’s, Google will show you the outlets in your city with a map. So, if your list your business on Google, it will be very beneficial for you, and it is necessary to get listed on Google as the rate of competition is increasing very rapidly.

Adding your business is very easy, Google made sure that the process is simple for addition and managing the added business for the location on the map.

Social Media is Powerful

Social Media Platforms like Facebook, Twitter, LinkedIn, Instagram, not only help you get more customers but also the engagement to get quality feedback from them for your products or services. One can get around 20% of traffic only from social media.

The key point in achieving most out of social media is the frequency of our posts, if we post regularly, the rate of popularity and loyal customers will increase. Business updates or news related updates can be shared with your industry. Competitor analysis on social media is very easy as well; we can follow some influencers and monitor their activity. Recommended is to post twice to thrice a week on Facebook and 2-3 times a day on Twitter.

Answering Questions

It happens most of the time that people don’t get their desired answers on the Google search, so they turn up towards forums on the internet to solve their problems. QnA sites like Quora and Yahoo answers are one of the popular places where you can find new customers. There are LinkedIn Groups that are also used for the QnA website.

How can we benefit from these sites? We first have to create accounts on these websites and start searching for your product or services; we will get a lot of questions related to your product or services. People will ask about the top companies that sell this product and they will compare different products and so on.

Always start by answering easy questions and then move the levels up a bit by bit. For Example in Ouriken, I searched for a web design and development company on Quora and got hundreds of questions related to the topic. Then, like I said start answering easy questions and keep recommending your website in the answers so that you will get organic traffic to your website that too, free of cost.

The same thing could be done on Yahoo answers and LinkedIn groups, all 3 of them are a good source for organic traffic and very influential. Talking about good things, all these websites are crawled or indexed by Google so your answers will get displayed on Google whenever someone will search for it. Tip for answering in these websites is to have the intention of helping the needy first then we can sell our things in between. Nobody likes hard upselling.

Attending Networking Events/Meetups

The Concept is to visit Events/Expos/Meetups and increase your network in order to find new customers. You can just search for “Business events in (your city)” and Google will come up with the list of upcoming events if there are any. Most of the events are free of cost, you just have to bear the travel expenses and they attract potential customers as well as distributors/resellers/consultants.

Gradually, there will be a realization in you that people attend these events just to meet other people and increasing their network, eventually increasing their customers. Meetup is a site through which we can meet a lot of entrepreneurs and startup owners meet frequently using this site. People with open minds come here to meet and or open for new ideas sharing and partnerships in the existing startups.

Uploading Videos on YouTube

Over 4 billion videos are played on YouTube every day, and this number is growing exponentially. So, uploading videos on YouTube of your product or service is a no brainer. The best part is, search results of your videos will appear on the Google search result page giving your website more visibility.

For product, a 2 min demo video of the product will do, and for service, you can upload a testimonial of the client and upload it. You should always remember to put keywords in the title or description of the video so it ranks up. If you come up with interesting content that has the potential to go viral and hit the jackpot, leads will flood into your inbox.

Offering a Deal to Customers

Deal sites like Groupon and Coupon Dunia attract millions of users to their portals. So, have a meeting with the deal website guys, brainstorm with them and come up with a deal that your customers cannot resist. And you can a good number of buyers at no cost.

Once you have decided the discount to give to your customers, the deals website will do the promotion for you. Since they have a large database of registered users. This process of offering deals will be more or less will remain similar in other websites as well.

Conclusion

These are just 8 ways, there can be or there are many more ways of promoting your business. You just have to be creative and have an out of the box thinking. Some of the points mentioned above will yield results instantly, and some will take its own natural time. If you’re on a tight budget for marketing you have to invest your time in it instead to promote your business. There are some startups who succeeded with literally ZERO marketing budget. If you have any other ideas to add in this list, I know there are. Feel free to comment down below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Digital Solutions, Web Beacon, Website Designing

What is Web Beacon (Bug)?

A Web Beacon is also known as Web Bug, pixel tag, invisible GIF, Clear GIF. In order to know what the user has accessed in emails or web pages, web bug is used. Mostly used for web analytics, a Web Beacon is mostly invisible. A Web Beacon arrives in the form of an image and can be detected by the user, only if the back end source code is checked. Web Beacon can work easily because it is a small graphical image with very little size and low bandwidth and weak network connection is not a problem to it.

Web Beacon is still a controversial topic and is still debatable whether to use it or not since it comes with its own advantages and disadvantages. Some take it to be a good thing because of its ability of high-level real-time analytics for business. On the other hand, some people consider it as a tool for data theft and are causing disruption. Some find it extremely concerning.

While in many cases, Web Beacons also constitutes an image which has a pixel size dimension of 1×1. But, Web Beacon has so many positive aspects and it could be used in the tracking of the following statistics:

The exact time for the web bug was used or accessed or viewed.
Type of Web Browser of a user who has fetched the web bug.
The physical Internet Protocol address of the system that accessed the web bug.
User Preferences are stored in the Web Beacon to use it later for remarketing Ads.
Advertisers have the ability to build up browsing profiles for customers to display a healthy amount of relevant ads.

For validating email addresses a Web Beacon can be used by spammers. The sender can validate if the user has accessed the email, therefore, the sender can validate the authenticity of an email address.

Working of Web Beacon

Images within the web page also get rendered when the browser tries to render a web page. A request by the browser is made to the server to download the images within the web page, with this request server keep a log of some information such as IP address, timestamp, and other few details. The process of tracking how many times you have accessed the web page could be done with the help of Web Beacon with the location information and few additional user specifics. Reference to an existing can also be made by this request which was sent to the server by the browser. By the means of this request, the webmaster understands the user preferences and builds a profile based on user preferences. It’s placed on the website by website design and development company in the backend, making it completely invisible. Web Beacon can not only be used over emails, but it can also be work over websites. Tracking and monitoring emails and their click rates is a common practice. Open Tracking, a Method that is used to insert images right in the emails. So whenever the email server tries to download an image in the mail, an alert is directly sent to the web server. In email marketing, it is an important part of analytics since they know if their email was opened or clicked.

Web Beacon can also be a part of embedded links, most probably in the form of a reference ID within the URL. By clicking on the embedded link, one can identify if the email was opened and when it was opened. In 2007, Facebook implemented its own beacon which was also referred to as “Facebook beacons” existed. Facebook Beacon collected data from users profile from beacons partners of what that user accessed and other information. But without taking any prior consent, Facebook displayed this data on users profile’s which a breach of privacy and security, which was without really letting the users turn on or off this feature, which was a huge security issue. That was past, Facebook learned its lesson owing to privacy concerns they revoked the Facebook Beacons and had to suspend it from the website.

Difference between Cookie and a Web Beacon

Most of the times both the components are used for a similar purpose, which is to track information. The purpose is to provide a better user experience. Perhaps they sound similar, but the working is different. Many of the times Web Beacons are used in conjunction with cookies. Cookie could be identified as a session cookie or a persistent cookie. Cookies are targeted to improve returning customer’s user experience by enabling faster interactions. Cookies have an upper hand that they can be accepted or declined. By default, cookies are turned on, but most browsers give users to choose the cookie preference.

On the other hand, Web Beacons are a part of images and are not visible to users in any way unless the user checks the source code. Web Beacons do not provide user preference to accept or decline them. But there’s a way to block the Web Beacons by just going into the browser’s privacy section. But this has to be done manually on all the browsers the user is using. By doing this few of the other websites or user interface may not work properly based on the configuration of the website.

Advantages of Web Beacon

It has some advantages that are the reason many websites and email marketing campaigns focus on this.

Based on interest, Web Beacons allows advertisers to display ads to users very effectively.
Easy to implement and extremely cheap.
It enhances user experience with the help of selected personalization
Data Insights are provided, which is data gold mines.
It increases the Retention of customers and user engagement.

Disadvantages of Web Beacon

Basically, there are no disadvantages for Web Beacon, but there are some concerns which annoyed some users, they are listed as follows:

Coding Expertise is required.
Since it is technology dependent, and hence implementation can vary based on technology.
To avoid any privacy-related issues it should be implemented carefully.

Related Post: Push Notification – Modern Advertising Channel!

Conclusion

Web Beacon can provide great insights making it a powerful tool. If implemented properly can provide great data insights. Without the requirement of any expensive analytics tools, Web Beacon is the most affordable option.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Agile Methodology

What is Agile Methodology?

Agile Methodology is a process that promotes continues iteration of development and testing throughout the software development life cycle of the project. Unlike the waterfall model, both development and testing activities are concurrent. It’s also a hyped word in the IT industry where they use it to describe the alternative method of project management. A process that provides quick and capricious responses to the feedback they receive on their project. During the development cycle itself, it creates opportunities to assess a project’s direction. Assessment of the project in regular meetings is called sprints or iterations.

It’s very empowering in nature that helps companies to design and build the right product. It is beneficial for software companies because of the management process and it helps them to analyze and improve their product throughout its development which enables companies to make a highly valuable product so they stay competitive in the market.

Origin of Agile

A small group of people in 2011, tired of all the traditional approach for management of software development projects, so after brainstorming for while they came up with the agile manifesto. It is a more practical and improved method for managing the progress of software projects.

Four Important agile manifesto values:

Instead of processes and tools focus should be more on individuals and interactions.
Rather than comprehensive documentation, working software is a priority.
Contract negotiation is a bad practice in agile, customer collaboration is more vital.
Instead of the process working like a robot and following a plan, it must respond to changes.

Business advantages of Agile

Whatever the common risks that are associated with the delivery, scope, and budget of the project, it gets reduced with the help of agile management. It focuses on the encouragement of collaboration between the customer and the team, offering mutual benefits in the migration of high risks during the development of the software.

In 2009, Dr. David F Rico did a comparison between agile and traditional methods of software project management. He analyzed 23 agile processes during his research and synthesis, comparing them with 7500 traditional projects. There he found 20 projects where agile was beneficial, in terms of business value 41% were better, 83% showed quicker time-to-market speeds, Quality-wise 50% were high, 50% were inexpensive, and 83% were more productive. Since then, agile consulting services are offered to boost the performance of their software development life cycle.

Agile Methodologies

There are many agile methodologies that share similar philosophies, characteristics, and practices. Subsequently, each agile has its own practices, terminology, and tactics at the point of implementation.

Scrum

A management framework with far-reaching abilities to manage the iterations and increment in all project types. Scrum is lightweight and can be used with other agile methodologies for various engineering practices. Because of their simplicity and having a higher productivity rate scrums have grown in popularity within the agile software development.

Lean and Kanban

Lean Software development

Originally developed by Mary and Tom poppendieck, lean software development is an iteration methodology where many of its principles and practices in lean software development came from the lean enterprise movement, and Toyota was the first company to utilize it. This value-based method focuses on delivering an efficient “value stream” mechanism that gives the value to the project. This methodology works on some of the principles those are, eliminate waste, amplify learning, make decisions as late as possible, deliver results as quickly as possible, empower the team, build integrity, and envision the whole project.

It works as a first choice only the features that have real value to the system, delivering and prioritizing them in small batches leads to the elimination of waste. It emphasizes on speed and efficiency relying on rapid and reliable feedback between the customers and programmers. Ensuring Everyone’s productivity this methodology concentrates on efficiencies of team resources.

The Kanban Method

Kanban Method is used to manage the project’s creation while concentrating on the continued delivery and not over pressurizing the development team. Just like Scrum, Kanban processes help teams work together and efficiently.

Three principles of Kanban Method

Visualize what you do; see all the items within the context of each other.
Limit the amount of work in progress (WIP): balance the flow-based approach so teams are not committed to doing too much work at once.
Enhance the flow: as soon as one task is finished start on the next highest job from the backlog

The promotion of continued collaboration is encouraged and ongoing learning and improvements to provide the best possible workflow for the team.

Extreme Programming (XP)

Originally described by Kent Beck, Extreme Programming is one of the most well-known and controversial agile methodologies. It’s a highly disciplinary method of continuously delivering high-quality software faster. To perform continued planning, the customer is actively involved with the closed knit team. The extreme programming method is based on four simple values, Simplicity, Communication, Feedback, and Courage.

Crystal

In developing software, crystal methodology is one of the most lightweight and adaptable approaches. Including Clear, Crystal Yellow, Crystal Orange, and other uniquely characterized methods, it’s made up of several processes. The factors which drive processes are the size of the team, the criticality of the system, and the priority of the project. There are several essential values of crystal method, they are, Team Work, Simplicity, Communication, Reflection, Frequent Adjustments, Improve Processes. Like other methodologies, this agile process promotes early and frequent working software delivery. Encouragement of high user involvement, adaptability, and eliminations of distractions and bureaucracy.

Dynamic Systems Development Method (DSDM)

Firstly known as Rapid Application Development (RAD), which originated in 1994, the Dynamic Systems Development Method provides an industry standard framework for project delivery. Although the RAD approach developed in an unstructured fashion it was very popular in the 1990s. Now DSDM has evolved and matured, it provides management, execution, foundation in planning, and scaling of the agile process and iteration projects. It has six key principles revolving around the business needs, Value, Active User Involvement, Empowered Teams, Frequent Delivery, Integrated testing, Stakeholder Collaboration. Approach for delivery and acceptance criteria, DSDM uses “fitness for business purpose”. The main formula for DSDM is 80% system development in 20% time.

Feature Driven Development (FDD)

Feature Driven Development was developed by Jeff De Luca, along with contributors, A.M. Rajashima, Lim Bak Wee, Paul Szego, Jon Kern, and Stephen Palmer. It begins by first establishing the shape of an agile model, it is a short iteration process and it is model driven. Because they are small and useful, these features appeal to clients. By using these eight practices the FDD is designed and delivered, Domain Object Modeling, Development of Features, Component and Class Ownership, Feature Teams, Inspections, Configuration Management, Regular Builds, Visibility of progress and results.

Conclusion

A very exciting and fascinating approach to software development is agile management. The result is a more rewarding experience for everyone involved, by integrating the product developers and customers in the planning and implementing processes. If done properly, organizations can continuously find ways to increase the value to their customers. It produces more generous end results for the company by those who are actively working on the project and create a more positive experience for the customer. As Agile Consulting says “Learn from yesterday, live for today, hope for tomorrow.”

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Artificial Intelligence, Business Process Management, CRM Software, Digital Solutions, IoT

Why Businesses Must Integrate Artificial Intelligence [AI]?

In 2017, Artificial Intelligence became one of the hottest topics and is still attracting attention and investments. There was a void in businesses without AI – Artificial Intelligence, before that social networking, mobile apps, the Internet of Things, and Data Analytics have filled that void. Scientists have been working upon the technology and been talking about the benefits of AI from the past four decades, it’s about time that society’s AI dreams are coming true.

When the term AI is told, people think of the AI we encounter in personal lives which is web ads dependent and based on our search history, facial recognition on Facebook, or the IVR of banks or other companies. Or perhaps, some people think of personal digital assistants namely, Siri (Apple), Alexa (Amazon), Cortana (Microsoft), and Google Assistant (Google). But AI applications impacted both consumer and business operations. For example, a Harley Davidson dealer implemented an AI-driven marketing platform into his marketing mix and the results were astonishingly high. He witnessed a 2930 percent increase in sales, which literally tripled his business over the previous year. But every AI integration is not as successful as that dealer. Social Networking and Smartphones were into the consumer world first then they moved into Business, in the same way, we can expect AI to seep into business applications in a natural way. However, with an increase in the volumes of people, places, and things plus there is also an increase in computing speeds and real-time processing power. AI applicability and business benefits are becoming a reality with immediate effect.

AI Estimations

A survey of Cowen and Company, currently 81% of IT leaders are investing in or planning to invest in AI. CIOs are also heralding to their companies for the integration of AI into their entire technology hub. Meanwhile, 43 percent are doing a proof of concept for AI, and 38 percent of organizations have already implemented AI and been planning to invest more into it.

Estimation from McKinsey research states that tech giants spent $20 billion to $30 billion on AI in 2016. Of that, R & D and deployment will get 90 percent and 10 percent to AI acquisitions. Artificial Intelligence will grow to a $47 billion market by 2020, says industry analyst firm IDC with a compound annual growth rate of 55%. Companies will spend around $18 billion on software applications, $billion on software platforms, and $24 billion on services and hardware, states IDC. Your business will risk irrelevancy if your business doesn’t already have a strategy to incorporate AI or machine learning (ML) into your development efforts by 2020 that too with this level of investment.

Related Post: What is Internet of Things [IoT]?

Exponential Growth of AI

Google, Amazon, and Facebook are leading the AI race right now, with Microsoft just behind between those three are catching up rapidly with the investment of a lot of time and resources in AI. With access to thousands of researchers on staff and billions of dollars set aside for investing in capturing the next generation of leading data scientists, proving these organizations a head start over the rest of the market. For example:
1. Google’s 25,000 engineers, only a few thousand are knowledgeable and proficient, that makes roughly 10 % and they are making efforts to make that number 100 percent.
2. The AI and research group at Microsoft grew by 60% through hiring and acquisitions in the first year of its operations.
3. FBLearner Flow is being used by over 750 Facebook engineers and 40 different product teams, which helps them leverage AI and ML. Over a million models have been trained on the new software.

Moreover, Infor, Microsoft, and Salesforce have also been researching and implementing AI in their business. In the market today, these tech giants are just a few of the serious artificial intelligence contenders. It makes smaller companies very tough to attract and retain the skilled work required to make their AI dreams a reality. Recruiting efforts won’t just be it to create an impact, but also the time required to conduct a new employee onboarding, supervised learning, and training to effectively scale AI programs.

Most companies lack analytical infrastructure and general knowledge needed to apply AI and ML to its full potential. Secured access of data without having to deal with multiple authentications must be enabled by engineers. Often it’s a case if the company has several isolated data warehouses or enterprise resource planning application systems. IT leaders must have the ability to bring large data sets together from several unique and varied data sources into centralized, scalable and observed data repository, for this they have to attempt to successfully deploy and conquer an enterprise-wide AI strategy.

Development of AI Applications Market Place

When it’s clear that the use of AI is important, not all companies have the IT budgets to hire the employees required to build AI-fueled applications that too in-house. For that reason, we can expect to see on an immediate effect, the rise of AI services marketplace in the near future. There is already an emerging form of companies providing AI self – service tools that are very easy to use for the non-data scientist and not that expensive to acquire. These AI market places will resell AI services and specialized algorithms that companies can completely buy and implement within their business, which will make the business process management more easier to handle. To compete in this race of AI, this marketplace will provide companies AI services which are in a modest budget.

Conclusion

We have only seen a few examples of the major AI benefits, we will see a rise in the integration of the AI in the coming future. Having the roots in computer science since, a few decades. It is only now that this concept is getting popular among the organizations as well as the consumer applications, and the need for it increasing day by day. By embedding AI into the core functions of the software enterprise software providers are making AI a necessity. We can see this integration more in the coming years. For businesses, this will mean that they no more need to hire computer scientists or invest large capital to develop their own AI systems.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Cloud Consulting, Digital Solutions, IoT

What is Internet Of Things [IoT]?

Almost everyone has been heard of this term ‘IoT’, but never could have actually figured out that what it really is. Well, let’s get familiarize to the topic by introducing the person who coined this term. Kevin Ashton coined this topic in 1999 at presentation to Procter and Gamble. Kevin co-founded MIT’s Auto-ID Lab. He believed that Radio-Frequency Identification (RFID) is essential to the internet of things, which basically allows computers to manage all individual things. heard of a company named zensi, it’s about energy sensing and monitoring technology, it was started by Kevin Ashton as well.

Introduction to IoT

So, what is IoT? If put in a simple way, IoT can be any ‘thing or object’ which is connected to the internet than people. It is more a device that has sensors in it with the ability to collect and transfer data over a network without human intervention. The technology which is embedded in the device helps it to interact with internal states or within itself and of its external environment which helps in the decision-making process. In short, IoT describes the internet where data is created by things.
Gartner stated, by 2020 there will be more than 26 billion connected devices and will keep on increasing as it grows further and can reach up to 100 billion devices. Just like us, the humans the network is only going to get stronger and will increase the object-object and people-object connection. Imagine the giant network of connected things where IoT does not only impact the standard of living but also how we perform our day-to-day tasks. And just like humans learn from each other those devices who are in a network will learn experiences from other devices.
Here’s a quote by Kevin Ashton on IoT –

“If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss, and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”

Whenever a new product is being released, before going to the consumers they test it manually for the error and defects which that product may come up with, and then we learn from those errors and defects and try to eradicate it. It’s a process. In the same way, a room temperature sensor collects data and transfer it across the network, which is received and used by multiple other devices or sensors to adjust their temperature accordingly. For example, a refrigerator’s sensor will receive the outside temperature and will adjust its internal temperature according to it. And air conditioners are already sensing the room temperature and adjusting the power according to it. This is how devices create their own eco-system by interact, contribute and collaborate. Currently, we are surrounded by lots of IoT enabled devices that are continuously connected to each other and emitting data and communicating through multiple devices. IoT will be the future and will survive as technology grows. All the data is stored in the cloud and many organizations provide cloud consulting services maintain and optimize the data.

Advantages of IoT

IoT has the functionality that devices could be controlled remotely across the internet. So, by the use of the sensors and the internet IoT created opportunities to directly connect and integrate the physical world to the computer-based systems. It will create automation in nearly all fields by the interconnection of these multiple embedded devices. therefore increasing the efficiency, accuracy and economic benefit with less human intervention. It encapsulates technologies such as smart grids, smart homes, intelligent transportation, and smart cities. Some major advantages of IoT

1. Better customer engagement

Automation of action is vastly improved by the help of IoT, for example, a car will automatically detect the issues within the car by the help of the sensors built in it. The driver, as well as the manufacturer, will get notified about it. Till the time driver takes the car to the service station, the manufacturer will make sure that the faulty part is available in the service station so it can be repaired or replaced immediately.

2. Optimized Technicality

Improving technologies and making them better is another benefit of IoT, the car manufacturer can collect the sensor data from so many different cars and analyze them to optimize their design and functionality and make them much more efficient.

3. Reduced Waste

Till now, what we know about the insights are they are superficial, but with the help of IoT, we can get real-time information leading to effective decision making and management resources. For example, just imagine there is a fault in the entire manufacturing belt of the spare part that car which broke down and there are problems with multiple engines, he can track the manufacturing plant of those engines and can correct the issues with manufacturing belt.

Hardware required for IoT

Ever wondered what hardware we might need for preparing an IoT solution? well, the answer is simple. The raw materials required for it is ‘sensors’ which senses the environment, and also a remote dashboard to monitor your output and display it in a clear form. And lastly, you will require a device that can connect to the internet, or is capable of serving and routing. Detecting specific conditions and taking actions accordingly would be the key function of these devices. Here comes the tricky part, we should always secure the connection and communication between the devices and the dashboard.
Accelerometers, temperature sensors, magnetometers, proximity sensors, gyroscope, image sensors, acoustic sensors, light or photosensors, pressure sensors, gas RFID sensors, humidity sensors, and micro-flow sensors are some of the common sensors we are surrounded with. Nowadays, we are familiar with devices like smartwatch, shoes and 3D glasses, these devices are best examples for smart solutions. The 3D glass is capable of adjusting the television’s brightness which is comfortable to one’s eyes, and smartwatches keep track of your daily activities and they also keep track of the heart rate which gives us approximate insights of our health. A device called Raspberry Pi is a credit-card-sized computer developed in the United Kingdom by the Raspberry Pi Foundation. It has four USB ports, one LAN port, one audio port, one HDMI port, one SD card slot, one general-purpose Input/Output [GPIO] port, and one charger port. The current generation device also houses Bluetooth and Wi-Fi.

But, the most important device which has tremendously contributed to IoT is cell phones. Mobile apps are the most revolutionizing contribution to the technology of the world. Cell phones are devices that come with apps and sensors which reveal a lot of information about the user. From geo-location information to tracing light conditions, also to orientation of the device and a lot more information. Since the main function of a cell phone is to make calls, so cellular function, and other functions like Wi-fi, Bluetooth are some of the connectivity options the cell phone comes with which helps them to communicate with other devices. Because of all these functions, the cell phone remains the core of the IoT ecosystem. Further, it can now talk with the smartwatch and fitness band to ease and improve the user experience. Bluetooth, Wifi, NFC, RFID, radio protocols and Wifi-Direct are some major technologies and protocols to communicate with devices based on requirements. Across all industries and markets, IoT applications are flourishing. The IoT has a crowd of expansion over various industries, including the vast group of users, from individual who wants to conserve energy by implementing IoT automation to the large scale companies who want to enhance their business operations. IoT not only is very useful in optimizing critical applications but also they have enhanced the concept of advanced automation which we have imagined a decade ago. Let’s now dig into the capabilities of IoT across different industries and look at how they are revolutionizing them.

Applications of IoT Across Various Industries

Here are some major industries where IoT is integrated and been proven it’s worth. Automation with the help of IoT is the key to the technology of the future.

Energy Industries

Due to an increase in the rates of energy, individuals, as well as organizations, are looking for a way to take control of consumption in their hands. Hence, IoT provides a solution for not only monitor the energy usage at the application level but also at house level, grid-level or maybe at the distribution level. Devices used to measure and monitor energy consumption are smart meters and smart grids. It protects appliances by detecting threats to system performance and stability.

Healthcare Industries

Fitness bands and smartwatches have revolutionized the frequency of health monitoring. An individual can monitor hos own health by the help of it. And if a patient is reaching the hospital by ambulance, his reports are prepared and been diagnosed by doctors by the time he reaches the hospital, and can quickly start the treatment as soon as he reaches there. Furthermore, that data is collected and analyzed by doctors to find various information about the diseases and find a cure for it.

Education Industry

In order to fulfill the gaps in the education industry, IoT provides education aid. It not only improves the quality of education but also enhances the cost and furthermore, enhances the management by taking student’s performance and response into consideration.

Government

IoT also provides solutions for building smart cities. Armed forces systems and services are also enhanced by the help of IoT. Be it better Border Security or high-performance vehicle, everything is taken care of from the data which is collected and analyzed.

Air and Water Pollution

We can detect the pollution in air and water by frequent sampling with the help of various sensors. Substantial contamination is prevented because of it. IoT automation plays a vital role in this industry as is allows the operation to minimize human intervention in farming analysis and monitoring which notifies the user if there is any change in the structure of crops, soil, environment and more.

Transportation Industry

Self-driving cars with sensors, traffic lights that can sense the traffic and switch automatically, parking assistance, giving us the location of free parking space, etc are some of the existing IoT examples in the transportation industry. Like we discussed above in an example, there are sensors in the vehicle which indicate about the current status of the vehicle, so we don’t run into problems while driving. By the end of 2021, it is projected that 82% of cars will be connected to the cloud or the internet.

Marketing Industry

By delivering relevant content and solutions, organizations analyze and respond to customer preferences, using IoT. Business strategies could be improved in real-time.

Business Process Industry

Inventory management and automation are possible by using IoT, ultimately, smart devices will be implemented to track the inventory data in the system. Creating new gadgets, furniture, home appliances, and devices to meet the new demands consumers have will offer a new and reliable source of revenue for the entire business world. A task that used to require the on-site presence of humans for its competition will also be done with IoT. All this massive data generated from smart devices will help businesses to gain knowledge of how and what to create ultimately transforming for the greater impact.

Conclusion

Implementation of IoT is just a beginning, Businesses will get a competitive advantage of this technology who are taking a step to develop or expand IoT technology in services, products and business operations will grow exponentially.
Sooner the digital marketing agencies understand how to integrate IoT in their services and what opportunities and challenges they might face as more devices start to get webbed in the network on IoT.

Ouriken’s cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business.

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FAQs, Progressive web apps, Website Designing

How to create an FAQ page that generates more leads?

A FAQ or frequently asked questions are the set of questions which customers have in their minds when they see your website or they are confused about your product or services, let’s put it simply, no matter how good your content is, people will still have questions. If we take the words literally, frequently asked questions are questions your business receives from the customers and prospects. So you’ll ask how FAQs will help you to generate more leads?

The answer is simple, but first, let’s understand what a lead means. Someone who is interested in what your business is and what is it that you are selling to them. Lead generation, on the other hand, is a process where we find out who those people are who are interested in your product and we help them to find us. FAQs are the type of simple questions that customers have in their minds and once they find the FAQ page they will know what they want to know without actually going anywhere and sometimes customers get irritated if they don’t find FAQ page on the website.

Marketers have been using ways to communicate and answer the questions which they want to be answered like blogs, contact us page, and customer support. But the most effective way to answer all the questions is integrating a FAQ page on the website. So how do we create an FAQ page that compels the visitor’s interests? Some of the advantages of creating a FAQ page is we could actually save the visitor’s time and giving them all the answers in one place rather than they contact us for literally everything. It also increases our SEO, visitors will be able to trust us, and most important of all it helps to build internal links to our website.

So, how to create an FAQ page?

We have to create the questions in such a way that the visitor understands the product or services and also get the answers which he came looking for. Here is the example of the FAQ page template.

Start With Questions Which Really Matters

When we see other best FAQs for reference, we will find some really basic questions and you’ll think why this question is added in this list, but remember that list is a well thought and strategically implemented. There is a lot of brainstorming involved in creating an FAQ page; professional design agencies take their sweet time to identify the most common issues. The data which we can look into is some of the customers who left the page at checkout or some initial visitors who found some problems on the website or the product or any issue they are facing.

Knowing the intent of the customer is very important if they don’t get what they came for they will choose someone else who is offering the same product. Another way to find out questions is to ask your family or friends to visit your website and ask them if they have any issues while navigating. If you have customer support teams ask them to provide questions as well and some questions will come via email, so wait for like a month to know almost every issue and note down most appearing questions and include them in the FAQ page. When you get all the questions, it’s very important to organize those questions. Most asked questions are always placed on top and least asked questions are placed at the bottom since the top placed questions are asked very frequently so it must be answered quickly. After organizing the questions, answer those in detail and on point. Answer only what’s asked, there is no need to provide extra information about something, if that is the case, make that a separate question. Sometimes a question is required to send a link in terms of an answer, so we can do it too.

Create Conversational Answers

Logically organized FAQ pages are the best, try creating a long FAQ page so that it’s easier to create multiple topics on a single page. How do we solve the problem by cutting it into smaller problems, in the same way, we shall break down the questions into smaller categories so that the customer finds his answer. Avoid using jargon, try to explain everything in the simplest manner possible, there is a possibility that the customer ends up on the FAQ page already irritated and he finds a bunch of jargon which he won’t understand to make more irate further losing a sale.

Keep in mind you are providing answers to humans, so try to make the answers conversational and short, because less is more. And if your FAQ page is conversational and easy to understand, then the possibility of getting discovered on Google increases. The more ‘How To..?’ questions, the better and answer them in favor of your business like, ‘You should’ or ‘We offer’. For example,

Q: How do I know if there is a free trial for this product?

A: We offer a free trial of 30 days. For more information, visit the website (share link).

Point is, do not make the FAQ boring and tedious. Think about in a way that your FAQ page is the voice of your brand which is communicating with the visitors or customers, so make sure your tone of the language doesn’t seem dull or dry. By doing this you will make the visitor comfortable and also build trust in him of your brand. Place the FAQ page where the visitor or customer can find it easily. Write your answers in such a way that it should resonate with the potential customer.

Keep Your Answers Short

Following the above point might get you to write a brief answer sometime which most of the customers don’t want, they come to the FAQ page to search for quick resolution, so conversational yes, but lengthy answers, NO! Customers don’t have much time to call the business up for small problems and they do not like being put on hold. Even if you write a lengthy answer, customers will skim down to the important point of the answer, so favor them by already stating what they want to. Keep your paragraph of answers short, about 4-5 lines and try avoiding complex sentences.

There comes a time when you have to write a lengthy answer, you can use bullet points to make the customer understand his issue and how to solve it or another best strategy is to provide link of the help and support pages, it’s a good thing for your website as well because it creates internal backlinking. By doing all this, your FAQ page will look tidy and clutter-free. But in order to generate potential leads provide the link of the main product page or link your landing page in the answer. If you want Google to link your site to relevant Google searches, make a landing page for each page on the website also increasing internal linking. If you have any negative questions in the FAQ page which is okay, just frame the answer in a positive manner and straightforward answers are appreciated. We cannot ignore those questions because visitors will divert those questions to social media, and there is a possibility of them getting the wrong answers.

Try to make your negative questions your strength by stating some of the unique features of the product which may be no one are providing in the market or your quality of the product is better as compared to your competitors. By answering these risky questions in a positive manner will deepen the trust of potential customers in brand thinking. And there are also some questions that may not be answered via plain text or website link. In that case, we can use multimedia as our option, meaning we can also use pictures, GIFs, info-graphics, charts, and videos to convey the message.

Include a Call-To-Action

Even though it’s not that necessary, but adding a call to action button like ‘Buy Now’, ‘Get Started’, ‘Contact Us’ after taking their feedback on the bottom of the answer. Or you can add a call to action in between your answers. Always add your company information in the FAQ page; it becomes easier for the customers to contact us, thus building another trust factor in the FAQ page. One can use plugins in the website design and development phase to integrate CTA (Call to Action) in their FAQ page.

Here are some of the best FAQ plug-ins for WordPress websites

Heroic FAQs
HTML5 Responsive FAQ
Ultimate FAQ
Arconix FAQ
WP responsive FAQ with category
FAQPlus
Fancy FAQ
Accordion FAQ
WooCommerce Product FAQ manager

Investing efforts In Customers

Just like we have gone the extra mile to keep our product or services on the website well maintained. In the same way, we have to build our FAQ page putting the customer in mind and by thinking like a customer, we can overcome the challenges. Remember, the best FAQ page doesn’t let the visitors leave unless he takes any action. In my personal experience, I’ve noticed the FAQ page being kept on the bottom of the page, making the visitors or customers tough to search for it. And when it’s not found you cannot answer their questions which lead to loss of leads. Since the FAQ page can also rank up in the SERP (Search Engine Result Page) we need to use long-tail keywords in the questions or answers. Just follow these 5 tips in order to achieve the goals.

Conclusion

FAQs play a vital role for companies in nearly every industry, create the FAQ page with the mindset of the potential customer and try making maximum sales of your product or services. So be creative on your FAQ page, do not hesitate to experiment with the answer you provide and try to create more and more leads as possible.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

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Web Push Notifications

The Ultimate Guide to Web Push Notifications

Marketers always find different ways to interact with their audience. In order to let them know what is happening around them, but in modern times with most of the people having less and less time it becomes a very tough job to share information with the audience. So, the ‘notifications’ arrived and it actually worked boosting app engagement by 88% and 48% of people made a purchase on the basis of notifications they received. These are the values of mobile notifications, but the study shows that 42% of total time spent on the internet are desktop users, that’s a big number. Here the web push notifications come into the picture.

What are web push notifications?

It’s a short message displayed on the computer or mobile device while the browser is active. Now that we know that web push notifications have a lot of potential let’s dive deep.

Just like mobile app notifications, web push notifications are a very efficient and fast way to communicate with the users. Unlike emails, web push notifications do not require a form to be filled or neither you have to open any app to get those notifications, they are sent straight to your device and displayed in real-time. A web push notification is most of the times a rectangular window in shape and is displayed on the bottom right corner of the computer, whereas Apple devices get those notifications of the top right. It consists of text, images, buttons or links. It doesn’t matter what device you are on, be it mobile, desktop or tablet you will receive those notifications.

How do Web Push notifications work?

Just like mobile app notifications where it asks permission before showing you notifications, web push notifications work in the same way when you visit a website it shows an opt-in window to you asking do you need to see the notifications, you can either allow or block them, as shown in the image below.

When you click allow, ‘visitor’ becomes ‘subscriber’ so that the website can display notifications to the user. The notification itself is highly customizable with certain character limits and u URL has to be specified. When a user clicks on the notification it will redirect him to the URL specified in the notification. If you don’t want to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using PushPush.io.

How to create a Web Push Notification?

Web Push Notification can be received by anyone who has visited your website and agreed to receive notifications from you. Without permission, the website does not show notifications to the user. Even if the browser window is closed the web push notification continues to exist and remains active.

Here are steps to create a Web Push Notification:

Enter a name for notification.
Enter the title up to 48 characters for notification.
Enter the main content of the notification suggested up to 100 characters.
Here comes and image, upload an image of suggested size 150×150 pixels.
The important part is the URL, specify the exact URL which you want the user to get redirected to.
Specify the date and time for the notification to be sent to the user, this is a very important factor because, if your users are from a different country they have to get those notifications at the specific time. And some notifications are designed to be shown only on day times or night time. Also consider, if your notifications are targeted to male or female users, and choose according to that.
Set the lifespan of the notification or validity.

A Web Push Notification is Effective as well, there is an average CTR of 30%. The main purpose of the web push notifications is that it has to be fast and non-aggressive. Remember, users don’t have much time to read the non-useful messages in a notification, so write the content short and precise. Web Push Notification is simple it could be just scanned by the help of informative images instead of reading the text, that’s the reason why push notification works so well. Someone might be wondering if they can change the image with short animated GIFs. The answer is no, it couldn’t be done yet but there is a workaround for it.

Rich web push notification: When you upgrade a normal web push notification, you get a type of notification which is good looking and more effective. Why? Because, it contains an icon, title, and image. Setting up a rich push notification is easy, enter a title, upload a small icon and the image which will contain details about the offer or service and add a URL to which you want your users to get redirected to. The sample image is shown below.

For creating a Web Push Notification which is unique and stands out, you must keep in mind that we are creating a notification so that people will click on it. In order to achieve that the content written in the notification must be genuine and valuable and users will only click on the notification if they’re getting something good in return.

Here are some tips to create good content to attract users

To the Point: Avoid asking questions or statement which will confuse users and make them think twice. Rather just state that what is that notification about.
Less is More: only 148 characters are allowed to be written in the content section, so make the most out it. Write catchy lines or adding a key value that the audience wants to see in a notification.
Create Urgency: Many e-commerce websites already use this technique to increase their sales, when there is a limited time discount, users will feel to avoid loss and most likely will click on it.
Social Proofing: People will most likely want to validate your content on your website before investing in anything, so before they do that, tell them upfront that already so many people have bought our product or services and there’s a participation of good amount of marketers as well.

When we actually send Push Notifications it goes in real-time but we can also schedule them, depending upon the content and the nature of the notification. Formal notifications sent in the morning will be most effective, semi-formal or humorous notifications are to be sent in the afternoon, avoid notifications during evening or night time.

Selecting the right frequency for the notifications is very important too, you don’t need to spam or you don’t want a user to lose interest as well, we must always choose an in-between. In order to know that we can always see the performance of the sent notifications and track them and can tweak our future notifications according to that.

The important metric which we should track is Click Through Rate [CTR] which defines how many people clicked on the sent notification as a percentage of users to whom the notifications were delivered. The second metric is conversion, we can do that by adding a UTM parameter to a link that we have provided in the notification. Google Analytics is the best tool to carry out this process of tracking metrics.

Conclusion

Web Push Notification is a great way to communicate with the contacts which already exists in your database and moreover, you can reach many anonymous contacts since we don’t require their email address for the notification to be delivered. We can increase sales performance by sending personalized offers linked to product pages. So that’s it! You know everything about the Web Push Notifications. If you any more information about the topic, please write a comment and lets share knowledge.

PushPush.io gives a modern-day advertising platform where a company or website owner can use push notification to monetize their web traffic and the advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

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Website Designing

8 Things you need to know about Gutenberg

Most of us know that WordPress has implemented its new content editor project called Gutenberg. It’s a new WordPress editor or Blocks editor, you don’t need to be a developer now to build your own page since Gutenberg makes sure it’s easier for everyone to make your webpage look stylish, minimal, and up to the mark. When it was launched, it was not smooth since it was in its beta stage and they needed feedbacks from users to improve their interface accordingly. Present-day, Gutenberg has evolved so much and now it’s capable of doing much more than that of its initial beta stage. According to the experts, the introduction of Gutenberg was one of the biggest changes in the history of WordPress. WordPress has a reputation for one of the best website development company.

Let’s take a look at 8 things you need to know about Gutenberg which makes our work easier and writing more fun:

Blocks

The newest and most unique in Gutenberg is the implementation of Blocks if we put in simple words, blocks are like Lego bricks put together. It is an integral new addition to the WordPress ecosystem. Imagine your content like you’re building something in Lego if you don’t like where one piece is placed you can easily replace or remove that brick. In the same way, blocks can be replaced, transformed or completely removed altogether, and the best part is you will not disturb other content which does not need editing.

This feature was not available in the classic editor where it was tough to edit and manage content properly as the user wanted. Every individual content in Gutenberg is its own block. Blocks include the heading, subheading, paragraph, image, gallery, video, quote, columns, list button, embeds and many more. There are two ways of adding blocks to your page, you can either click on the “+” button to add whatever block you need to add or while writing content just add “/” backslash, and write the name of the block which you want to add. Check out the images below to compare the looks of the classic editor and the new Gutenberg editor.

Editing

As we have already discussed that how the block looks and work in the new editor, another unique thing in new editor is what you see is what you get, meaning, while creating content what you see is almost exactly what you are going to see on the front end after publishing. This takes us to discuss another advantage that editing is way easier as compared to the classic editor, which makes blocks extremely flexible to use. Remember those days when we used to constantly save and preview how our content is going to look after publishing? Yes, those were tough days.

And when you take an initial look at the Gutenberg interface you will instantly notice that there is an increase in space real estate as compared to the classic editor. Editing font size in Gutenberg is easy too since they are more about in the “visual” side. There are now multiple options of changing the font size, there is a slider by which you can have a custom font size. But the best part is the introduction of ‘drop cap’ in Gutenberg editor. Drop cap basically makes your first letter of the word larger than the rest of the words which adds appealing personality to the content. As we all know content is king, so consider making good content on the website while designing it.

Less Technical Expertise Required

Before the introduction of Gutenberg in WordPress users needed to know basic HTML to add button, separator, tweet or table to your post. But fast forward to now, fewer technical skills are required to build that you can make everything that needed HTML by just copy-pasting URLs. Gutenberg allows you to create a rich post and page layouts and automatically convert all your content into blocks. While working with the blocks, it will only show you the editing options of the selected block in order to ease the editing process. For example, if you’re editing a text paragraph, you’ll only see the formatting choices and other settings that are relevant for that block, which decreases the rate of confusion while editing. The experience is clutter-free. If you still need some suggestions for how your content should look like, there are people who offer standard web designing services, feel free to reach them.

Document Outline

This feature is a minor addition as compared to Blocks yet very helpful. This feature is information about the content or a table of contents, navigating from one point from another becomes easy. It becomes available either when you add at least one heading to your content or by clicking on the “i” button next to the redo button on the top left corner of the editor. So it counts all the headings you have added, how many blocks are used and the document’s word count is also shown. It serves as a structure or skeleton of content.

Anchor Support

Name itself suggests that what it is about, everyone always dreamt of this feature since the beginning to add the HTML anchor to your content. By adding an anchor to your block you can link one part of the page or post to another or itself. It is very beneficial if you have long content or want to build your own table of contents.

Tables

Tables are featured in most of the content creation tools for a long time, but most of us know it was not with the case with WordPress. We needed third party plugins to add a table in the content, which made the page heavy and took time to load which is not good for any website as it increases the bounce rate. But the wait is over, you no longer need HTML or a plugin to add a table in your content, a table is available as a block in Gutenberg. When you select a table block, it will ask you how many rows and columns you need in the table after entering the values the table will be created and ready to accept values in it. But the table block does not support styling and adding or deleting rows and columns afterward.

Buttons

Another feature classic editor lacked from the start was adding button in the content, and it was also implemented in Gutenberg. You can add a button with the help of the button block. When you create a button block, you’ll be able to edit its link and text. Unlike the table block, you can style your button with basic editing like adding colors to the text on the button and in the background as well. If you think its a good thing let me add one more in it. When you select a combination of color where the text could not be seen properly, Gutenberg editor shows us a message that reads “This color combination may be hard to read. Try using a brighter background color and/or darker text color“. Automation might be the future of Gutenberg, and this is perhaps just a glimpse of it. Let’s hope for the best.

Another minor yet very vital feature in designing content is text columns, it creates up to four columns where you can differentiate or segregate your content and show it in a different format than we traditionally used to see. it is different from normal text block because it lets you split your content across responsive columns. And each text column is a different block on its own so you can add content on each text column. For example, the first column consists of text and button, the second consists of only one image, the third consists of a paragraph. Let your creativity flow and use the text column in the way you want.

Full-width Alignment

Last but not the least, full-width alignment feature is introduced in the Gutenberg editor, this feature helps create full-width content, which means you can stretch your content to the entire width of the page. It cannot be used in the default theme, you need to choose a different theme from the WordPress Theme Directory. The good thing is almost every theme supports this new feature. In the image, block navigate to the alignment options and select full-width alignment to see it in action.

Conclusion

Change is the only constant. Such is the case with the Gutenberg editor, the classic editor was having its own share of problems and millions of content creators have found a workaround for it, yet they grew accustomed to the classic editor. Replacing TinyMCE editor with Blocks really feels like the classic editor was a work in the past and time-honored.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

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Website Designing

Why responsive website development is a must for business?

Introduction

“What is responsive web design?”This is a basic question that comes to your mind when planning to develop your website and when suggested by your developer to go for a responsive website rather than a normal website.

So first let me explain to you what is this response website all about. The simplest way to define a responsive website is “a website that changes its layout according to the users’ device or screen size.” It’s basically an approach whereby a designer builds a web page that “responds to” or resizes itself depending on the type of device it is being seen through i.e; desktop screen,smart-phones.tablets or laptops.

Responsive Web designing has become a vital tool for anyone with a digital presence. These days we are witnessing a drastic shift of users from desktops to mobile devices. More and more people are using mobiles and tablet to view webpages. Recently Google also announced that will be considering mobile-friendly websites first while following their algorithms of Indexing and Crawling.

Responsive Website Vs Traditional Website

Canonical Tags

Responsive website prevents canonical problems and duplicate content. This is an important benefit when using a responsive website design as against traditional design as is it eliminates the need for canonical tags. Such tags are being used currently in the traditional web designs to make three different websites into one. By using the responsive web design, this method is no longer needed to limit the duplication of content in mobile or desktop versions.

Content remains consistent

Responsive website development helps retain the content as consistent across sites. In the case of traditional web design, this content issue is a great concern as the developer has to maintain several versions of the website especially when any change has been made to the content. But in case of responsive design, it will keep these versions the same and consistent across the board. That means, when any change is made, that will appear correctly on the desktop computer, mobile phone, and the tablet. This enhances the value and position of the website to visitors and to all of the search engines.

Compiling In-bound links

A responsive website compiles or gathers all of the inbound links to one location. This helps to solve the problem of traditional web designing company in relation to inbound links by utilizing the same URL for multiple devices. The competition on the Internet is immense and companies or businesses are all aiming to get to the peak. To get to the top of the ranking, every website gets votes. And these votes grow from the plenty of credible inbound links that the website gets. So more the inbound links generated by your website helps it to rank on the top of the search engines. So it is very essential for all inbound links that come from a wide range of devices to be verified and counted.

Lower Cost and Less Time

One of the benefits responsive web design and its advantages the traditional designs are more affordable and less time-consuming. The cost of building a responsive website is lesser than a traditional website. The time consumed also is less as at one go the website is developed on platforms available in the market. Whereas in the case of a traditional website, the developer has to design different layouts and versions for different devices.

Lower Bounce Rates

A responsive website gives a much better user experience to the visitor as compared to a traditional website. Since if the user is visiting a traditional website on a mobile device it is more likely that the layout or display will not be that appealing. But in case of a responsive one, it does not matter from which device the user is accessing the website as it changes dynamically as per the user’s screen size, indirectly reducing the bounce rate. Also, it is more likely that the user will stick around for a longer period of time and explore different areas of your website. Alternatively, if your website is not responsive, it is very difficult to keep the visitor engaged and its more likely that they will bounce.

So to conclude we may say that a responsive website benefits not only the designers or developers but the businesses and, most importantly, users. As people are shifting their usage on the internet from desktop to laptops and laptops to tablets or mobile devices!

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.