2019 - Ouriken Blogs

3 Steps to ensure that your Cloud Data is Secured

Back in January 2018, LogicMonitor conducted a study – Cloud Vision 2020: The Future of Cloud – which estimates that 83 percent of the workloads of companies will shift to the cloud by 2020. The report also addresses serious data security issues associated with this huge cloud revolution.

According to the same report, after transferring their company data into the cloud, 66 percent of IT professionals assume that security is their biggest concern. The figures that vary over time, but the study points to increasing concern about cloud computing techniques and why protection is not adequate for cloud providers.

Measures for maintaining data security in the cloud

Cloud computing enables companies of all sizes with minimal investment in IT infrastructure to run and scale seamlessly. Nonetheless, taking into account the many risks and threats to cloud security, especially for companies from highly regulated industries such as banking, healthcare, and insurance, it is important to take multiple measures to protect data.

Implement a management system for identification and access

The aim of an Identity and Access Management (IAM) program is to ensure that the right people have access to the company’s right assets. An IAM solution is a critical part of the security strategy of an organization in today’s digitally connected world. Use single sign-on (SSO) systems, multi-factor authentication, and privileged access management, an IAM system helps an organization monitor and control user access. The right IAM solutions help companies to promote safe and efficient access to technology services across a variety of systems while providing a number of benefits, such as:

Easy to access to services through a centralized portal for users to access them.
Reducing the cost of protection because of a single IAM program handles all user access, enabling administrators to concentrate on other work besides security.
Better data protection approach through the integrated authentication and authorization capabilities available on a single platform.

Continue to test the safety measures

While keeping up with the times and constantly updating security measures is important, keeping a check on current measures is also essential. IP addresses, and so on, maybe costly but, relative to the damages that a company might suffer in the case of a cyberattack, it’s minimal. This year, massive data breaches have occurred, causing companies and government agencies to rely more than ever on their data security. The testing of existing security systems is one of the first areas of focus necessary to prevent such breaches. That’s why all sorts of companies are gradually working with white hats or ethical hackers fo in-depth security assessments.

As a bonus, regular testing of your cloud security measures will make a huge difference, not only to ensure security but also to enhance system performance as a whole.

Related Post: 101 Guides to Cyber Security

Consider the potential of an in-house assault

There is a tendency to believe that only outsiders can launch an attack on your enterprise when it comes to data breaches. The entire act of taking strict security measures can be made meaningless by not realizing that an attacker might be responsible for compromising your data.

An attack within the company is not unheard of – indeed, as stated by Cybersecurity Insiders’ 2019 Insider Threat Survey, 70 percent of companies experience indoor attacks very regularly. In the past 15 months, at least one Identity and Access Management system such an attack has been encountered by 60 percent of these organizations. Regardless of the sector in which it operates, the risk of internal attacks should not be taken lightly – particularly given that such violations can often go undetected. Make sure that no user should have access rights beyond the scope of their job to protect the company from internal breaches. Make sure that no user should have access rights beyond the scope of their job to protect the company from internal breaches. This limitation covers computers and software. Remove access to services that are outdated and be prompt when an employee leaves to revoke all access privileges. In addition, place a limit on which data applications the employee/user can access from and through which computer they can access it.

Conclusion

Training users or workers is also important in order to prevent any unintentional leakage of sensitive data. Be consistent with the training and keep up-to-date with development. Our technology consultants and cloud transformation specialists at Ouriken ensure that in every approach we offer data security is an important consideration.

Ouriken’s cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business. Our cloud security services experience ahs also led to our Identity and Access Management (IAM) solution being developed to do what’s right to protect your data, contact us today!

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Application Development

Things To Do For Secure Mobile App Development

The planet out there has more smart devices connected to the internet than men. With app commitment to dominance, mobile phone use continues to grow at a very high rate. The security concerns are overrated when the race gets a hit on a track.

There is no question that online app retailers such as the Google Play Store and the Apple Store are of interest. Nevertheless, various organizations and developers are launching their apps with increasing app supremacy. Everybody wants an app on the market – all these inventions are safe? Our recent research on Mobile App Development Safety with the aid of VeztekUSA leads us to some reasons to put this issue into perspective.

You may follow those below, but the element that makes malicious hacking possible should be recognized before that. It is the organizations that allow employees to carry their smartphones in and use them. BYOD (Bring Your Own Device) is the framework to which these organizations adapt. It provides consumers with a positive experience, which exposes the IT department to the risk of un-securing data access on enterprise systems. Therefore, mixed usage leads to vague conclusions for the underlying security problems and this unclear terrain makes it easy to hack. Now, before jumping into the security of the device, here are the ADIDS steps for which you should be prepared:

Preparation for the Five Big Steps App

Just like any other project, it takes planning to develop an app. It is necessary to understand the entire environment in which the organization must work for the creation of mobile apps. You should be mindful that this environment should create a smooth process of development and speed up implementation. Whether the app is built by a third-party vendor or produced in-house, keep a close check of the audience, data, infrastructure, application delivery, and the support for successful growth.

Audience – Determine the correct audience; build people to understand whether one or more apps are needed. Understand what the audience needs; visitors to the internet are different from a mobile user, look at the viewpoints, decide the medium to use, restrict devices that access the site if the app is a mobile website.
Data – determine the data you need to show on the web, understand the data you need to make offline available.
Infrastructure – set up web services for accessing data to determine the structures on which data resides.
Deployment – The app store has its own application and registration fee in order to understand the assets required for deployment.
Support – who will fund the project should be transparent and prepare for knowledge transfer beforehand.

Safe And Secure Development of Mobile Apps

Hold the coding clear – Mobile malware often tapers the bugs in the design or coding of an application. The malicious code has been reported to infect millions of mobile devices and risen to twenty times that number. Attackers have the opportunity to get a copy of the software and reverse engineer it, even before exploiting the bug. The popular apps are repackaged as “rogue software” and are posted along with the malicious code on the third-party app store. Developers should, therefore, be assisting with software capable of finding and closing vulnerabilities.
Keep the device secured – the application’s protection is directly proportional to the system. The involvement of rogue apps will lead to execution risks is the system is disabled or stuck in jail. Organizations can determine the underlying device’s security by – the software sandbox should be intact, the apps should not be able to access organizational data, the prison break technology and how it can be identified should be copied, the current application credibility and intelligence sources should be considered and the application or data functionality should be disabled or allowed depending on the level of risk.
Keep the data secured – the data can increase the potential for data loss when exchanged with non-enterprise applications. Mobile data encryption can be used to secure data and remote wipe can also be used to repair devices that have been lost or stolen. In addition, data elements should be encrypted individually to manage application data sharing on devices.
The transaction must be secured – Transaction risk tolerance varies as users as users are allowed to transact on – the – go with enterprise services via mobile applications. Organizations can build risk-conscious transaction strategies that limit mobile risk factors and policies based on client-side features (including user location, system protection attributes, and network connection securities). Organizations can also use the mobile risk engine to associate risk factors as IP velocity.

Conclusion

Business executives and IT professionals should understand how mobility affects their BYOD age-related business risk profile. Enterprises leap into mobile application growth but do not take into account the planning required to successfully deploy an app. Until embarking on a mobile app development project, there are five main ADIDS steps that should be explored. Smooth execution is assured through diligent planning as well as through knowledge of the process. By being cautious and organized, you can escape difficulties, but you need to consider your design for success in the development process.

Ouriken application development & support services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Application Development

How will 5G affect the development of mobile apps in 2020?

It’s been over a decade now since I bought my first mobile phone. Features like calling, sending messages and caller ID were the only requirement, using the internet on the mobile phone was still a myth. As technology advanced we were able to use the internet on phone and connecting with friends right from our bed was a big deal then. But, cut to today, if you ask people to use mobile with slow internet, they might not talk to you again.

Jokes apart, people now want fast loading websites and information which travels at the speed of light. And 4G was serving us well. However, technology evolves every minute, I’m looking forward to seeing the blazing speed 5G has to bring. I’m sure this is a mutual feeling. It’s not just me; everyone wants a 5G smartphone too. 5G will have a transformative impact on health, education, and industry. And when you’re thinking about companies, app development is one of them. The cost of developing a mobile app is rising high.

The path-breaking innovation will not only affect companies but will also embrace this technology by people from all walks of life. By 2024, according to Statista, there will be 1.88 billion global subscribers in their pockets with 5G enabled smartphones.

The mobile network of the fifth generation is supposed to be 1,000 times faster than a 4G network. A high-frequency bandwidth called ‘Millimeter’ will be used by 5G mobile phones to allow data to travel quickly.

Why is everyone looking forward to using the 5G technology?

Let’s narrow down to some of the key benefits of using 5G:

Although 4G mobiles transmit data at 20Mbps speed, a 5G smartphone transmits data at 10-500 Gbps speed.
Streaming uninterrupted 4k HDR
5G promises worldwide uninterrupted connectivity.
5G technology can bring all networks together on one platform.

Let’s talk about how 5G can impact the creation of mobile apps throughout the world.

There are certain aspects that every mobile app developer needs to consider before creating a mobile app – first, the framework for mobile app growth. Every phone will work seamlessly with a good mobile app. Rest around the corner with 5G launch; developers are now considering changing their optimization strategies to take full advantage of 5G.

If you are willing to develop 5G mobile apps here are some things you should know at all costs:

eMBB (Enhanced Mobile Broadband)

With the support of improved mobile broadband, app developers have plenty of space to create appealing, responsive and out-of-the-world interfaces. There is space for playing with AR, VR, UltraHD and even 360 streaming video with eMBB. Such advanced technologies can help create exotic digital experiences that can attract customers and lower the rate of dropping out of the app.

URLLC (Ultra-Reliable Low Latency Communication)

One of the revolutionary features of a 5G smartphone is that data is shared in real-time between devices. Due to ultra-low latency communication, even when you are traveling in a vehicle or performing surgery in real-time, you will be able to transfer data in real-time.

Imagine driving and finding a red light. Logically, when the light goes green, it’s an indication to accelerate, but you see a car running a red light on your right side just when you are about to accelerate.

Today, to avoid the collision, the human mind may take time to decide whether to accelerate or hit the brakes. But if you’re riding in a 5G-leveraged self-driven car, it will stop immediately by detecting the 5G signal in the other direction.

5G mobile technology would allow app developers the freedom to create improved user experience by creating apps that were once a vision of moving level constraints. In fact, the best part is that 5G should reduce the loading time of the device, regardless of its volume.

mMTC (Massive Machine Type Communication)

We can have more community linked to 5G. You know that Machine Type Communication (MTC) is just communication between one computer and another without a human being’s intervention.

Massive Machine Type Transmission (mMTC) and mIoT traffic must deal with 5G networks. With the following implementations, this will have a huge impact on our individual and collective lives.

5G enabled health bands will send an ambulance to either a patient at home or someone who has experienced a life-threatening accident immediately by intimate health services.
By autonomous drones, farmers will able to monitor and control their plants, machinery, and livestock.
It would be a dream come true for the public to stream your favorite entertainment content without a stutter.
Tracking bands allowed by 5G will allow parents to keep an eye on their children.
Users will be able to connect to their smart home devices, allowing then to maximize on-the-go power consumption.
You will be able to communicate and tell your driver-less car when to get your door and when to enter the parking lot.

There will be no lagging problem at all with low-power use and high-speed. Taking into account the above mentioned technologies, app developers will develop better mobile apps that would harness 5G’s power to create tomorrow’s truly smart cities.

Let’s Talk About Other Hand which everyone ignores.

Everybody is always excited about the new tech. Why wouldn’t that be? You can see the emergence of new possibilities that would benefit everybody.

But nobody wants to talk about the problems that accompany the new tech in this excitement. Because we all know that not all glitter is gold, let’s dig into some of the drawbacks of sung 5G technology.

You should be aware of some eye-opening stuff here:

5G is not going to work on older devices.
You’re going to have to buy 5G enabled devices and they’re pricey.
5G mobile phone security is still at stake. The sharing of personal data is not transparent.
The wave-length of high frequency used in 5G mobile phones pose a serious threat to human health.

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Digital Solutions

SEO Strategies to achieve a better result in 2020

It’s almost the start of the New Year, and most marketers are preparing themselves to revamp their marketing strategy. Modern marketing is very dynamic and constantly evolving. Keeping an eye on changes and optimizing your campaign accordingly is critical. For 2020, tactics that succeeded in 2019 may not deliver the best results. I write about the most significant SEO strategies in 2020 that will deliver better results. Read the post and share your knowledge, views, and thoughts in the comment box below. If you have any concerns about SEO strategies for better results in 2020 and beyond, then continue to ask.

Make a thorough audit before implementing any changes on your website. It helps you to see the website’s positive and poor aspects. The more data you have, the better will be your website. In this post, we address four advanced techniques that, if well applied, will bring you great results in 2020.

Here are the SEO tactics one needs to follow

Optimize the structure and navigation of the website

Nobody profits from difficult and messy website navigation. Such sites are hard to manage and can get out of control in a jiffy. These websites are also hard to navigate and can cause visitors to a lot of trouble. Websites users want the most efficient way to get from point A to point B. They’re not going to bother to waste time browsing through multiple menus to find out what they need. Here are some things to remember when it comes to navigating the website.

Make sure you are at the forefront of your most important menus.
Keep all menus above the fold and just below the logo of the brand.
Follow the framework of the standard website design.
Optimize the URL so that it can be read and include keywords in it.
Enable bread-crumbs search as it helps users to move quickly between pages.
Make sure you have a search bar at the top of your page.

These are just some of the many ways your website navigation can be optimized. You can use crawlers on the website to see how easy it is to navigate the site. This will help you optimize yourself.

Concentrate on User Experience

Google respects, above all other rating indicators, three variables. Those are information, connections, and interactions with the user. RankBrain, a Machine Learning Ai, is used by the search engine to evaluate what kind of user experience the website provides. The AI takes notes of variables such as Click Traffic, Dwell Times, Bounce Tariffs, etc. to understand how satisfied the website users are.

To ensure that users have a good time with it, you need to customize your website. It includes improving the design, branding, content, CTA, and overall performance of the website. Let’s look at some ways to improve the experience of the users:

Keep a clean, clutter-free GUI (graphical user interface). Do not add to the page too many intrusive advertisements and pop-ups.
Enable enough space for people to easily scroll through the content. Make sure that people have less room o accidentally click on links.
Divide the material into small pieces that are digestible. Include shorter sentences, short paragraphs, and bullet points.
Uses pictures to provide details about visuals.
Perform A/B or multivariate testing to ensure a great response to your website.

It is also a good idea to explore the website from the user’s perspective on multiple platforms. This will give you a clear idea of how the platform functions and where it needs to be improved.

App Optimization

If you’ve been in the SEO industry or done some form of digital marketing in the past year, you’re probably already familiar with the Mobile-First Index. This is an indexing tool that rates websites higher than those that don’t work well on mobile phones.

Currently, this only applies to websites with both mobile and desktop versions. Yet Google could not make it down the line standard. The following tips can help you significantly improve your mobile performance.

Use a website design that is responsive. Without compromising quality or performance, this system can easily adapt to different screen sizes and devices.
Verify that your website is loading within 3 seconds. Most people expect loading websites at that time, and if it takes longer, around 40% are likely to leave a mobile website.
Optimize your images to ensure that mobile screens are well loaded and displayed.
To ensure that website performance is consistent on all platforms, choose a good quality hosting service.

If your mobile quality isn’t good, you’re going to lose out on a lot of people. Mobile is becoming one of the main channels and will eventually overtake the desktop.

Develop and optimize material

Content is one of the most significant factors in the ranking. If your content is good, you’re going to provide better user experience, gain a good reputation, and establish authority. All you need to do is ensure that your content is not 2020 standards. Here’s an overview of what you need to remember:

Make sure the content has a total of over 2,000 characters. The short-term content of fewer than 1,000 words on the SERPs is not high and does not gain many social shares.
Use as much as you can from original research. Invest more in content quality than in content quality.
Focus on a topic of the cluster rather than keywords. It helps you to refine the purpose of scan for users. Build content relevant to subjects that will be part of the user search session.
Include as many internal connections as possible to distribute the reference juice. Make sure the material is reliable and well-written. It’s also a good idea to get people involved in your post’s comment section. Answer your question, clarify, and maintain the connection between reader and creator.

Conclusion

These advanced techniques will help you reach new heights with your SEO in 2020. Once you have a good campaign for SEO, make sure that you also have a good system for data analysis. SEO is not a fixed method that, when applied, you should forget about it. The world continues to change, and keeping an eye on the changes makes sense. The data collected can be used before they can do too much harm to refine future campaigns and correct errors.

Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Agile Methodology

Which one is right for you: Waterfall or Agile?

The first thing to discuss before starting a project for most IT companies is whether to follow the Waterfall or Agile software development method. The two methods come with their own distinct advantages and thus contribute differently to the resulting performance. Here, in order to help you choose better, we aim to differentiate between the two.

System of Waterfalls

The waterfall method is a conventional, linear approach to the creation of code following a recorded sequence of steps:

Documentation of criteria
Design
Testing code and unit
Testing the system
Testing of user acceptance
Correction of bugs
Product completed

The above sequence is followed by a waterfall method project in steps without going back and forth.

Waterfall’s Method Advantages

The project’s process flow is determined and agreed from beginning to end, making end-to-end planning more efficient and transparent.
Measuring progress across the SDLC is easier.
Client presence is hardly needed except for pre-determined reviews and approvals.
Design is completed early in the development cycle, making the completion of the project faster in projects requiring the integration of multiple modules.
Since ALL the software deliverables are decided early, the software can be planned more carefully – this will ensure that no aspect of the software being developed is wrong with the software as a whole.

Related Post: What is Agile Methodology?

Drawback’s of process Waterfall

Up to the last few steps of the process, no working code is made.
It is not appropriate for projects where there is a risk of changing requirements. There are a fair amount of improvements that consumers put in with most projects.
Therefore, it will be impractical to use the waterfall model approach in such situations.
Changing a project’s scope in a waterfall methodology frequently can cause expensive delays and drastically change the required output.
Since all modules are integrated only at the last stage, it becomes difficult to identify potential project bottlenecks
Often with only the specifications file, it is difficult to visualize the program in its entirety. So in cases where changes to the software are needed, this can only be done after the development process has bee completed. This makes it hard to implement software changes when following the Waterfall method.

Agile Methodology

Agile is an iterative software development process that requires a close feedback loop to quickly develop applications. Agile deviates from a document-based approach to a collaborative software development approach. “Sprints” are created during the development of software using Agile instead of tasks. That sprint usually lasts a few weeks ad within that time a list of deliverables is completed and sent to the customer for review. There is an end-of-spirit test for customers after which the job for the next sprint is decided.

The benefits of Agile method

Because the user is often involved in the process of software development, the correct decisions are made in the project very early.
For what the technology is shaping us to be, the user gets a first-hand view and can, therefore, get a sense of ownership of the venture.
If the time-to-time market available is short, Agile can help you quickly release a rudimentary software version.

Agile method Drawbacks

Agile can be problematic for customers who have no time or interest in getting involved with the project frequently. Since agile involves frequent re-prioritization, a few modules set for release within a sprint can become difficult to complete. In such instances, adding all of the functionality to the code requires additional sprints. This can increase the time and cost of implementing the solution.

While Agile and Waterfall are popular methods of software development, we are absorbing your requirements at Ouriken to design our own software development framework or to use Agile and Waterfall methods to deliver our best. To learn more about our methods of development, get in touch with us now.

Ouriken’s Agile consulting framework includes agile consulting, delivery transformation, digital, analytics, and development to meet customer needs. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Infrastructure Management Services, Website Development Company, website optimization

Digital Infrastructure: What is it?

The global Digital Business Revolution is increasingly reshaping the traditional role of IT infrastructure. The demands placed on IT are evolving much faster than many expected in the ultra-competitive global economy which provides endless opportunities for disruption and demands continuous innovation.

Your Business Success is now determined by a combination of user experience, more attractive business models, and quick time-to-value with our Infrastructure Management Services. The expectations placed on IT leaders in this dynamic business environment present an opportunity that requires a fundamental change in the role of IT. We are seeing a remarkable remodeling of IT estates to better support the quicker launch of innovative new technologies and push disruptive business models. A focus on enabling business agility and enabling user experience that drives customer engagement and retention is described in Digital Infrastructure.

Business agility is directly related to your ability to respond quickly to the business’ changing needs. Here expectations need to be reframed in the awareness that Tine is the most critical factor in the hyper-competitive world in which we all now work. Infrastructure now needs to focus on designing, developing and delivering new products and services quickly.

The transition was marked by the recent acceleration in cloud services take-up. Although cost savings are often claimed as a key incentive for cloud migration, the reality for many new digital leaders is that the degree of business flexibility needed to deliver the new class of experienced-focused products quickly favors a cloud-native approach heavily. A strong preference for using pre-built cloud-hosted SaaS services dominates decision-making and comes before any new in-house resources are developed. Any new user-focused products that are based on a chosen PaaS framework that offers fast development, distribution, and simpler management while leveraging standardized platform capabilities.

Continuous Delivery and DevOps are good examples of automated work processes that concentrate on speed to quality while providing a corresponding digital infrastructure that can deliver, deploy and manage services at will. The business requirement for near-instant response brings with it an inevitable move toward Automation as a key theme within Digital Infrastructure. In terms of cost, reliability, and speed, automation brings three key benefits. While the former is taken for granted, it is often overlooked the focus on speed and reliability. These benefits are now coming to the fore in the new Digital landscape that is dominated by customer experience. Agility also drives investment in infrastructure technology and processes that support new capabilities to be delivered quickly.

It is expected that the ability to deliver both Orchestrate and Automate business services through internal and third-party providers will become the core competency and a key role for Digital Infrastructure. Perhaps the most dramatic side effect of the digital business transition is the realization that the function of an IT Service is what the company and IT executives are looking for. Like any other traditional resource, the IT infrastructure has consumption has the same demand and consumption behavior in a digitally transformed market. The new normal is instantly on (and instantly off) without human intervention and rock-solid stability. The digital infrastructure also needs to offer a consumer-grade experience to the company, with quick discovery and click-to-consume services. And like other utility, these services ‘only function’ are flexible just scale quickly to meet demand without any complex processes hindered by human involvement.

While your transformed digital infrastructure is more agile and more capable of delivering the capabilities the business demands quickly, it is also useful to consider how this drives new infrastructure features. The emphasis on user experience, in particular, is to expand the technology concept to include much richer, high-value services such as user- experience management; advanced predictive and cognitive analytics now expose all applications operating in this new digital environment to automated intervention, context, and comprehension. While digital infrastructure is expanding to include new capabilities, dominated by end-to-end automation and orchestration themes, we must not lose sight of how these in effect push new behavior in the manner in which we identify, use and maintain infrastructure.

The business user needs the basic consumer-like experience, infinite versatility with instant value delivery. So your Digital Infrastructure’s final core attribute is that it really needs to be software-defined. Dependencies on computing, processing, and networking resources need to be abstracted and replaced by composite structures that can be installed, reconfigured, and broken ‘ at will ‘ to provide a vastly simplified property that is completely integrated with and allows a much more agile business environment.

Ouriken’s Infrastructure Management services include monitoring and tracking tools to effectively manage business-critical applications. We are a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Infrastructure Management Services

How to Accelerate Productivity in Modern IT Infrastructure Management

The search for business dexterity to effectively change business requires IT to be accepted as the core strength. It is important to have the updated IT infrastructure to support a changing application’s level and complexity. Organizations must embrace this mandatory move by renewing server infrastructure, taking possession of software-defined data center (SDDC) and modernizing their system for IT infrastructure management. Those who do it will inspire business modernity and provide better customer experience with quick, safe, reliable business technology.

For companies competing in today’s digital economy, there is a premium to offer optimized user experiences – all the time and every time – thus extracting the infrastructure’s ultimate flexibility, efficiency, and quality. The digital infrastructure that businesses rely on continues to grow increasingly dynamic and elastic, diverse and dispersed in order to meet these demands. There is a premium for businesses operating in today’s digital environment to offer personalized user experiences – all the time and every moment – while extracting full flexibility, efficiency, and quality from the infrastructure. The visual infrastructures that businesses rely on to maintain must grow increasingly flexible and decentralized, diversified and elastic in order to meet this requirement. Companies usually rely on multiple public clouds, selecting the right services best aligned with each specific case and objective of use. In the situation, containerized, workloads in the position of virtualized workloads are opening up to leverage. IT departments are increasingly adopting approaches to serverless computing. The use of hyper-converged infrastructure continues to grow for companies operating their internal private clouds and on-site business services. With all these different trends emerging, change continues to grow faster, making it difficult to forecast the future. The only thing that seems few is that the atmosphere in nature will only move forward with more hybrids.

The challenge: Lacking hybrid environment visibility

IT departments in control of the quality of the user experience are currently creating new challenges in hybrid environments. The performance and integration of a wide range of infrastructures, including cloud and on-site, traditional and dynamic, can now be uncertain when a customer interacts with the android or the other application such as that. When problems arise, it becomes more arduous to determine what the reason is, where it is and how to put it. Furthermore, this lack of visibility means that IT teams can react to an object only after the experience of customers is inadequate. Businesses made to be able to easily track performance in the digital economy and achieve the insights needed to spot trends in issues and address issues before the customer ever considers a problem. IT departments are forced to run numerous monitoring tools as there is no deployed platform capable of providing full-environment coverage. Since organizations are using various monitoring software, the IT department should devote a large amount of time to the installation and management of devices and overall information from across systems to produce reports. Investments in excess technology and cloud services are wasted when necessary or cash. These disjointed toolsets impede flexibility substantially in the end. Due to the time takes to carry out the necessary monitoring capabilities, software rollouts are delayed. Likewise, it takes to much time to adopt new technology as a modern testing system has to be procured, designed and deployed.

Recent Infrastructure Important Mandatory

Configuration based on complex policies: an integrated default framework for controlling deployments. Unified monitoring and analytics: a unified out of the box solution that includes the entire IT infrastructure; on-site infrastructure, cloud services, or both hybrid.

Extensibility: a simplified perspective for new technology integration and support.

Contextual Intelligence: improved tools for tracking networks with potential for artificial intellect-driven analysis; AIOps

Automation: Automated technologies for exploration and implementation that adapt to changing environments.

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Artificial Intelligence, Digital Solutions, Voice Search Optimization, Website Development Company

Guide To Voice Search Optimization

Until 2011, voice search or voice assistant or even voice search optimization had never been used by people. Once Siri was introduced, it was considered by people as a tool for making them laugh and handling their to-do list.

Not many people predicted that looking for voice would be a big future phenomenon. Not many people predicted that searching for voice would become a major future trend. Yet voice search has grown just like everything else. And it is said that 50% of the searches will be through voice search by 2020.

Google research showed that people are using voice search because of the following advantages:

Users can easily multi-task with voice searches when searching for things.
It gives convenience to people in their daily tasks.
Searching for voice helps people search more easily than any other app.
Users can get the answers and knowledge they are searching for instantly.

Users already use voice assistants to get their routine right, such as setting the alarm, calling their family, making an appointment, feeding their pets, etc. this also presents a huge marketing opportunity for advertisers and owners of small businesses. Since digital problems need digital solutions, small businesses often need help from the professionals, that’s where we come in.

Optimized for searching semantically? Only think about yourself, Lucky!

If you have heard of changes in Google Hummingbird, I’m assuming you’re aware of semantic search. If not, this is going to be the case. Google found that more keyword searches should be introduced than basic queries. They needed talent. It gives rise to comprehension. Rat than simply questions, keyword fragments, Google started to examine the context behind each query. In doing so, Google was able to predict people’s intent to look for online items. This prompted advertisers to turn to the optimization of voice search.

Forget the long list of pointless keywords for your quest that you need to customize. Avoid seeing search queries as words and change your mindset to mindset optimizing voice search.

The optimization of voice search mindset

In ancient times, by imitating others, the cave people used to live. Our ancestors have worked hard and grown like crazy, which is how generation after generation we will live. Whether you’re an entrepreneur or employed in a tedious job, you are going to die of you don’t change. The same applies to your article. You need to get your hands dirty with voice search optimization if you want to deal with the formidable rivals out there.

With that mindset, we need to focus all our efforts on optimizing voice search. Rather than leave things as they are. It’s time to begin delivering content that responds to the customer’s needs. To do this, you first need to get rid of the over-optimized text lingering on your main page that is not going to serve any big purpose now. As the saying goes, the right SEO is a win for all.

Transform keywords into requests

Understand that it is quite different for people to type and speak. For example, if someday decides to buy a new tv, they’re going to type “buy television” while they’re going to go like this if they say the same thing. “What’s the best tv?”

Are you able to see the difference between the two in Semantic Search? Luckily online tools will help you do this. Response to the public is one such device. A fascinating method takes as an input one root keyword and provides a list of commonly asked keyword questions.

The “People Even Ask” functionality in Google works similarly. Only type in any question, and you’ll get what you’re looking for online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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How to Keep Your Website Ahead Of the Competition

Marketing a website in 2019 is very challenging. The rivalry is extremely intense, and if you don’t think smart, almost someone else will think smarter than you. Navigating effective website marketing strategies may sound labyrinth as there are plenty of traps to avoid and things you should not do. Whether you are new to creating a successful website or you’ve been doing it for a long time, items you’re missing might still be apparent.

Don’t worry; to help, we’re here. There are many ways to sell and advance the website from the competition, and some of these methods are more obvious than others. Some might give you a thinking break. Here are just a few of the forms we found effective in keeping your website ahead of your competition and becoming a market leader.

Involving others

It may sound strange, but the ratings of your website can really be sponsored by other people. Marketing staff tends to rely on artificial intelligence – algorithms and ratings and machines – a little too much. All this is good, but there is no suggestion that comes from a real person, quite like that. To get the website into a human-edited web directory would be an example of how to do this. Human edited web directories ensure that websites are reviewed and chosen on the basis of engaging insightful content, not only selected by an (admitted advanced) algorithm because they tick boxes. Networking with others will raise your visibility, give you a good reputation in your family, and allow you to differentiate yourself from others.

Investigate the Competitors

If you don’t know who they are, you can’t know if you’re offering better products than your competition. Checking out the peers and how they treat web design and communication is no embarrassment. For your website, market research is essential if you want to remain competitive, as there is a risk that your competitors will all do something that you overlook. Make sure that you follow one and that you can’t go far wrong. Ask yourself what you can repurpose for your site and how can you be the best you can for the visitors and customers once you’ve learned what your competitors are all about.

Create a unique brand

It sounds obvious, isn’t it? “Be different because you are special.” Maybe this doesn’t feel like the world’s freshest insight. But you would be shocked at how many small site owners and content developers just don’t grasp these basic building blocks to make the page stand out. If you are new with your content, simply because you are original and individual, you will attract tourists. It applies not only to the page itself but also to the ancillary material connecting to it – youtube videos, social media updates, the influencers to which you contribute, and so on. Find a niche that is not being filled at the moment and look to fill it. People will begin to consider your product as being made to your rivals from a different cloth, and word-of-mouth advertising is going to work for you.

Establish a good presence throughout social media

Modern advertising has been destroyed. Long-long advertising influencer. With your blog, you won’t get anywhere if you don’t set up a presence on social media. This will certainly all of the competitors do. Roughly 2 billion people were using social networking sites and applications back in 2015. Imagine how rapidly this number has risen since then. If you don’t develop your own profile on Twitter and Instagram, you’re just not hitting a large enough audience. If you want to reach a mass audience, Facebook is also relevant. Video content will also need to be created via Youtube. Ask yourself if your brand could benefit from this type of content, and if it’s not, ask yourself if there is no way you might change it a little. Social media is the key to going forward.

Use as much personal content as you can

This should go without saying, but if you want your website to stand out, you have to use as much content as possible that does not appear on their websites. Do not use stock pictures, photos, or sounds (when possible). If you need to use stock media, make sure the stock media is not widely used. Needless to say, DO NOT plagiarize material from other sites, even if the content is somewhat rewarded. You’re going to be found out and the massive hit to your reputation would not be worth it. If you are not comfortable in your ability to build your own brand, then search for talented staff that can support you in this endeavor. Trust us, it’s worth it.

Achieve Straightforward interaction

You need to know what your brand is about before you build your website. Try the o quick, a short phrase about what you are doing. If you can’t do that, at the planning stage, your idea will be flawed and you will have to start again.

Try to use it as a model for all the text content you make on your page once you have your sentence. Simply and clearly communicate your beliefs and brand to your audience. The more confused the core identity of the brand is, the fewer people can understand what you are trying to do. In particular, it’s definitely a good thing to strive for a simpler and more open website. Imagine being a client. Want to wade through menus and violet prose to figure out what you’re after? Write and it will evolve for your audience.

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Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.