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The Essential Features Of An E-Commerce Mobile Application

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The Essential Features Of An E-Commerce Mobile Application

Customers appreciate the services accessible via a mobile application: dematerialized loyalty card, reservation of a product, and tailor-made promotions. You take care of your image and affirm the quality of service of your business. Some features then become essential to facilitate their use and reaffirm the proximity with your customers. 

What are they? What are their uses? Answer in this article which will help you to design e-commerce services closer to the needs of your users.

1- Push Notifications, To Be Used In Moderation

This is the number 1 feature preferred by companies when they venture into the creation of a mobile application. Notifications allow personalized messages to be delivered directly to users’ smartphones. They are used in various cases:

  • News relay 
  • Exclusive offers
  • Location-based promotions
  • Rating of a product

This is a considerable advantage to communicating with the user in a personalized way and reinforcing their commitment to the brand.

Notification campaigns are carefully planned for automated mailings. Be careful not to abuse it because the user can quickly stop sending them or at worst uninstall the application.

2- In-App Purchases And Subscriptions (Or In-App Purchases)

The In-App Purchase consists of purchasing products from the mobile application. After downloading the application for free, the mobile user accesses additional content or a subscription purchased via the application.

There are different types of In-App purchases:

  • Consumable purchases (for example coins or currency for a game)
  • Non-consumable purchases  (example: removal of advertisements, access to premium features of an application)
  • The purchase of goods (for example products from e-commerce)

3- Geolocation, Without Faults

Mainly used on mobile, location detection offers a better user experience and facilitates the use of the store locator.

To avoid typographical errors, the idea is to use tricks like the auto-completion feature: it automatically completes the name of the city after entering the postal code. 

Error reduction is guaranteed!

4- The Store Locator, For Even More Proximity

This feature uses the user’s geolocation. Integrated into the application in the form of an interactive map, it locates the various digitized points of sale of a company.

The store locator streamlines the customer journey by opening a route from the application. It also facilitates access to much practical information such as:

  • Full contact details (address, postal code, city)
  • The phone
  • Email-address
  • The access map 
  • Opening hours 

This essential feature for companies and users is part of the web-to-store strategy, which consists of displaying the physical point of sale closest to your home. This is where the link between online and offline communication devices is created.

Another strategy perfectly adapted to the mobile application is the drive to store. Based on using GPS to guide you to the store, just enter a postcode or address to find the store closest to your location.

The application is also the link to your store!

5- Click & Collect, An Optimized Purchase Path

This mode of sale consists of buying or reserving a product online, before picking it up in-store. Click and Collect makes it possible to create a multi-channel purchase journey by linking e-commerce to physical commerce.

Any company that uses this strategy must be able to manage its stock of merchandise in real time. A stock management and order tracking tool is essential to support you in this implementation.

6- Barcode And QR Code Scanning, Direct Access To Information

Another feature specific to the mobile application: is barcode and QR Code scanning

The QR code represents a square graphic made up of a grid of black squares on a white background. It is a series of coded numbers and letters. To decrypt them, the scan is carried out via a reader or the mobile’s camera and offers simplified navigation to directly access product information: 

  • Price
  • Dimensions
  • Videos or photos in a situation 
  • Feature List 
  • Ratings 
  • Latest buyer reviews 

Complementary products that customers acquired at the same time as the product

Access to a chatbot or messaging system to request advice in real time

No need to waste your time looking for product information, a single scan is enough to find it directly on your mobile!

7- One-Click Customer Service

An undeniable service that your application can provide is communication. It can be combined with several points of contact to provide direct service to your company

  • Callback options
  • Messaging
  • Chat Support

One of the strengths of the mobile experience is that it can integrate feedback and assistance into the app. An instant way to react directly with you!

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