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How IT Consultancy Become Important?

In today’s fast-paced business environment, technology plays an increasingly critical role in driving success and growth. As technology continues to evolve at a rapid pace, many businesses find it challenging to keep up with the latest developments and trends. That’s where IT consultancy comes in.

IT consultancy refers to the practice of providing expert advice and guidance to businesses and organizations on how to leverage technology to achieve their goals. IT consultants work closely with their clients to understand their unique needs and develop customized solutions that help them optimize their technology infrastructure and operations.

Here are some of the key reasons why IT consultancy has become so important in recent years:

Rapidly changing technology landscape: With technology evolving at an unprecedented pace, businesses need to stay on top of the latest trends and developments to remain competitive. IT consultants can provide valuable insights and expertise on emerging technologies, helping businesses leverage them to their advantage.

Increased reliance on technology: As businesses become more reliant on technology to run their operations, they require more sophisticated and complex IT systems. IT consultants can help businesses design and implement these systems, ensuring that they are secure, reliable, and efficient.

Cost-effective solutions: IT consultancy can help businesses reduce costs by identifying inefficiencies in their IT infrastructure and recommending cost-effective solutions. This can lead to significant savings in the long run, making IT consultancy a smart investment for businesses of all sizes.

Specialized expertise: IT consultancy firms employ highly skilled and specialized professionals who can provide expert advice and guidance on a range of IT-related issues. This can be especially valuable for small and mid-sized businesses that may not have the resources to hire full-time IT staff.

Strategic planning: IT consultancy can help businesses develop long-term strategic plans for their technology infrastructure, ensuring that it aligns with their business goals and objectives. This can help businesses stay ahead of the curve and anticipate future technology needs.

In summary, IT consultancy has become increasingly important as technology continues to play a critical role in businesses and organizations across industries. By leveraging the expertise of IT consultants, businesses can optimize their technology infrastructure and operations, reduce costs, and stay competitive in today’s fast-paced business environment.

Achieve success with Google Analytics

Behind the apparent success of a website lies a significant amount of work. It is necessary to find an innovative concept, set it up in an attractive way from the point of view of the visual aspect, and find a host that corresponds to your needs. Once these three aspects have been put in place, it remains to create unique and quality content. To increase your number of visitors, it is then necessary to implement marketing campaigns and optimize your referencing for search engines. But these efforts must be measurable and analyzed to test the effectiveness of SEO measures, in terms of advertising placement or net linking. This is why online analytics tools prove to be of great help and deliver exhaustive data on the behavior of visitors. Google Analytics is the most popular and well-known tool for achieving these ends. 

 What is Google Analytics?

Google Analytics is a tool for analyzing websites and was created by the Urchin Software Corporation. Previously called “Urchin Tracking Monitor”, this tool was acquired by Google in 2005. The results are based on various cookies, which collect various information on the behavior of visitors to a website. The analysis of this data makes it possible to establish precise statistics, which makes it possible to answer the following questions from administrators:

  1. How many visitors came to the website and for how long exactly?
  2. What is the visit time on the site and in particular how long per page?
  3. Did people come to the site directly from Google, another search engine, or through another website?
  4. Are the users located in the region, on the territory, or abroad?
  5. What is the conversion rate (the number of visitors who have become buyers or who have taken actions on the site, for example, a download, a purchase, a registration, a click on an advertisement, etc.)
  6. At what stage of the visit did users leave the site?

Using this visitor information, Google’s analysis tool can define and classify different categories of users. Nevertheless, Google’s data collection methods are often controversial when it comes to respecting personal data. The leading search engine indeed stores data on servers in the United States, as well as analyzed user profiles, which may even correspond to a particular person if they have a Google account. 

How can admins take advantage of Google Analytics?

The data collected on users is an opportunity to be seized to ensure the quality and effectiveness of the content. It also allows you to assess the effectiveness of advertising campaigns. For example, you can link your Google AdWords account with your Analytics account, and easily filter which keywords have the expected success. It also allows you to analyze which points need to be optimized in your campaign. You can identify which pages are performing best on your site from information collected on visitor bounce rate and clickstream.

Configure Google Analytics for your web project

To use Google Analytics with your website, online store, application, or social networks, it is possible to open an independent account on or to link your Adwords account to the ‘tool. You’ll find the tracking tool under the “tools and analytics” tab, which requires a Google account. Define a site, an application, or a store in the properties and choose which users can have access to the data. If you want to get precise data on the conversion rate, set specific actions beforehand.

Once the tool has been defined according to your expectations, you can link your Google Analytics tracking code to your Web project. For this, the Google Tag Manager is very effective, especially if you add other tags to your website. If you only use the Google Analytics tracking code, manual integration directly into the HTML code of your pages is possible. For CMS like WordPress, there are additional modules to integrate the code with the system requirements. If you want to analyze the behavior of users on an application, it is necessary to use Google Analytics SDK (Software Development Kit) for Android or iOS. Alternatively, the Google Tag Manager for Mobile SDK (Software Development Kit) for Android and iOS is another effective solution, available for download.

Why Create An FAQ On Your Website?

Why Create An FAQ On Your Website?

The FAQ or Frequently Asked Questions is a list of questions/answers intended to answer the questions of Internet users about a company, a service, or a product.

An FAQ generally takes two forms:

It is then enough to unroll the question which interests us to know the answer.

Dynamic, that is to say, it takes the form of a search engine. In this case, A dedicated page appears for each question the user types in the search bar.

In this article, we will see the benefits you can derive from setting up an FAQ on your website.

Set up a FAQ to improve user confidence and enhance its expertise

Many sites include an FAQ, and their effectiveness is well established. It is in your interest to build one. This gives credibility in the eyes of users. Indeed, it is more pleasant for the latter to find the answers to their questions in a simple and fast way.

Visitors will have the impression that the company is involved and wants to help and guide them. And it enhances the sense of transparency that a brand exudes. Be careful, however, to ensure the relevance of the questions and answers. The creation of an FAQ must indeed be the result of in-depth reflection.

The company knows perfectly the characteristics of the products or services that it sells. Translating this information into an FAQ highlights the important characteristics of what is being sold.

Create an FAQ to reduce the time spent responding to customers via email and phone

Some companies are overwhelmed with questions from their customers.

The time taken to answer them could be spent on more urgent tasks, and the repetitive nature of this work is boring to deal with in the long run.

It is in this type of case that setting up an FAQ is the most recommended. It makes it possible to answer questions from prospects in advance and drastically reduces the number of questions asked by email and/or telephone.

Make a FAQ to improve your natural referencing

By nature, a FAQ will allow you to add content and keywords to the website and therefore ultimately improve its referencing.

But other factors can also help to rank better. The FAQ is indeed based on searches that you identify as frequent. Does this remind you of anything? Well, search engines use the same process. When we offer answers on an FAQ page, we potentially answer questions from Internet users asked in Google. Google indexes this content. He recognizes question-answer systems and uses them to construct his answer. Thus, the website can appear in the search results for a given question in the zero position or so-called snippets. This is a very effective way to get more traffic to a website.

To set up a dynamic FAQ, it is recommended to develop a minimum of content (more than 500 words) for each of the answer pages that will be set up For search engines to reference them properly.

How to build an effective FAQ?

It will, first of all, be necessary to identify the questions that users are asking.

List the questions often asked by customers by email or telephone

Keyword research tools can help, like SEMRush’s Keyword Magic Tool or Google Ads’ built-in Keyword Planner.

Think about research on your site: what keywords (or phrases) do visitors type to find the website? In google analytics go to “site search”. The functionality reveals how Internet users find a website and makes it possible to discover expressions that we do not necessarily think of.

When searching on Google, phrases or questions are suggested: use this famous “People also ask” feature

Ask his relatives. But also its users; for example, you can create a survey to collect customer opinions.

Who are our users? To create a good FAQ, you need to know exactly who you want to talk to. The language is not the same depending on the target: young people? more mature people? a rather serious domain or not?

As you will have understood, the FAQ is a powerful tool, useful for Internet users, it allows the company to save time and better promote its services and products. If you decide to create one, remember that the choice of questions and the wording are decisive. Your questions should be the ones you get asked most often. As for your answers, keep in mind that not everyone knows technical jargon. So be pedagogical and use intelligible terms. The prospects who contact you will be more qualified, which will allow you to work more efficiently.

What Are The Benefits Of An ERP Software For A Company?

An ERP, or integrated management software package, is software that allows a company to manage its resources efficiently. An ERP can provide several benefits to businesses of all sizes, including improved efficiency, better decision-making capabilities, and increased profitability. In this blog post, we’ll discuss the benefits an ERP can bring to businesses of all types and sizes.

ERP Software, What Exactly Are We Talking About?

ERP software is a type of software that helps businesses manage their operations, including inventory, manufacturing, and finance.

ERP is short for Enterprise Resource Planning. ERP software is used by businesses of all sizes to streamline operations and improve efficiency. They typically include modules for accounting, human resources, customer relationship management, and project management.

This management solution can be deployed on-premises or in the cloud.

The Advantages Of An ERP

  1. Help Your Business Run Smoother And More Efficiently

ERP software can be a useful tool for businesses of all sizes (from SMEs to large corporations). By automating tasks and providing a central location for information, the software solution can help businesses run more smoothly and efficiently.

Additionally, it can help businesses save time and money by reducing the need for manual data entry and paper-based reporting.

  1. Automate Many Tasks And Processes

In today’s business world, time is money. That’s why more and more companies are turning to ERP software to automate tasks and processes.

ERP software can help you save time and money by automating tasks such as invoicing, customer management, and order processing.

  1. Improve Communication Between Departments And Employees

Enterprise Resource Planning is designed to help organizations improve communication between departments and employees. The software provides a centralized repository for all communications, making it easy for employees to find the information they need.

The ERP also includes project and task management tools, so employees can stay on top of their work. Additionally, it offers a variety of features that make it easy to connect with other employees, including chat, video conferencing, and file sharing.

By using ERP software, organizations can improve communication between departments and employees, and allow employees to stay connected and productive.

  1. Help Track Inventory And Sales Data

This software can be used to manage and monitor all aspects of a business, including inventory management, sales, and finance.

This business management software helps track inventory levels and sales data. This information is used to gauge customer demand, optimize inventory levels, and forecast future sales.

This information may be used to assess customer preferences, identify trends, and adjust marketing and pricing strategies accordingly.

The ERP solution thus makes it possible to improve the customer relationship as a CRM could do.

  1. Provide A Better View Of Your Overall Business Performance

ERP software is a great way to get a better overview of your business performance.

It gives you the tools you need to track and monitor all aspects of your business, from sales and marketing to accounting and human resources. Everything is centralized in a single database.

It also allows you to customize reports and dashboards to suit your specific needs.

With ERP software, you can make informed decisions about allocating resources, improving processes, and focusing efforts for maximum impact. It is therefore an essential tool for any company that wants to optimize its operations and ensure its long-term success.

The Disadvantages Of ERP

If the advantages of an ERP are numerous, it is necessary to point out some disadvantages mainly related to its implementation.

The first is the cost of such software in business. The bill can indeed be quite high depending on the size of the company and the solution chosen (between a few thousand euros to several tens).

Then, setting up the integrated management software package is not easy and can take some time. It requires significant IT infrastructure and data integration can also be time-consuming.

Finally, for an ERP system to be effective, it must be used properly by all employees. Also, its adoption in business will require a major training effort.

In addition to these few disadvantages, the advantages of an ERP are numerous for a company, whether it is increased efficiency and productivity, reduced costs, or improved customer service. customer base. If you’re looking for ways to improve your business operations, consider implementing an ERP system.

The Essential Features Of An E-Commerce Mobile Application

Customers appreciate the services accessible via a mobile application: dematerialized loyalty card, reservation of a product, and tailor-made promotions. You take care of your image and affirm the quality of service of your business. Some features then become essential to facilitate their use and reaffirm the proximity with your customers. 

What are they? What are their uses? Answer in this article which will help you to design e-commerce services closer to the needs of your users.

1- Push Notifications, To Be Used In Moderation

This is the number 1 feature preferred by companies when they venture into the creation of a mobile application. Notifications allow personalized messages to be delivered directly to users’ smartphones. They are used in various cases:

  • News relay 
  • Exclusive offers
  • Location-based promotions
  • Rating of a product

This is a considerable advantage to communicating with the user in a personalized way and reinforcing their commitment to the brand.

Notification campaigns are carefully planned for automated mailings. Be careful not to abuse it because the user can quickly stop sending them or at worst uninstall the application.

2- In-App Purchases And Subscriptions (Or In-App Purchases)

The In-App Purchase consists of purchasing products from the mobile application. After downloading the application for free, the mobile user accesses additional content or a subscription purchased via the application.

There are different types of In-App purchases:

  • Consumable purchases (for example coins or currency for a game)
  • Non-consumable purchases  (example: removal of advertisements, access to premium features of an application)
  • The purchase of goods (for example products from e-commerce)

3- Geolocation, Without Faults

Mainly used on mobile, location detection offers a better user experience and facilitates the use of the store locator.

To avoid typographical errors, the idea is to use tricks like the auto-completion feature: it automatically completes the name of the city after entering the postal code. 

Error reduction is guaranteed!

4- The Store Locator, For Even More Proximity

This feature uses the user’s geolocation. Integrated into the application in the form of an interactive map, it locates the various digitized points of sale of a company.

The store locator streamlines the customer journey by opening a route from the application. It also facilitates access to much practical information such as:

  • Full contact details (address, postal code, city)
  • The phone
  • Email-address
  • The access map 
  • Opening hours 

This essential feature for companies and users is part of the web-to-store strategy, which consists of displaying the physical point of sale closest to your home. This is where the link between online and offline communication devices is created.

Another strategy perfectly adapted to the mobile application is the drive to store. Based on using GPS to guide you to the store, just enter a postcode or address to find the store closest to your location.

The application is also the link to your store!

5- Click & Collect, An Optimized Purchase Path

This mode of sale consists of buying or reserving a product online, before picking it up in-store. Click and Collect makes it possible to create a multi-channel purchase journey by linking e-commerce to physical commerce.

Any company that uses this strategy must be able to manage its stock of merchandise in real time. A stock management and order tracking tool is essential to support you in this implementation.

6- Barcode And QR Code Scanning, Direct Access To Information

Another feature specific to the mobile application: is barcode and QR Code scanning

The QR code represents a square graphic made up of a grid of black squares on a white background. It is a series of coded numbers and letters. To decrypt them, the scan is carried out via a reader or the mobile’s camera and offers simplified navigation to directly access product information: 

  • Price
  • Dimensions
  • Videos or photos in a situation 
  • Feature List 
  • Ratings 
  • Latest buyer reviews 

Complementary products that customers acquired at the same time as the product

Access to a chatbot or messaging system to request advice in real time

No need to waste your time looking for product information, a single scan is enough to find it directly on your mobile!

7- One-Click Customer Service

An undeniable service that your application can provide is communication. It can be combined with several points of contact to provide direct service to your company

  • Callback options
  • Messaging
  • Chat Support

One of the strengths of the mobile experience is that it can integrate feedback and assistance into the app. An instant way to react directly with you!

Why IT Audit Is Necessary For An Company?

For your system to be safe from attacks, an IT audit is crucial. In an IT audit, the main objective is to determine the availability of computer systems, the security and confidentiality of the information in the system, and the accuracy, reliability, and timeliness of the system.

Between the different software updates, the addition of devices, and the possible configuration errors, there are a thousand and one possible problems that can endanger the IT infrastructure and therefore jeopardize the productivity of a company.

Carrying out an IT audit makes it possible to better face these problems, or even to anticipate them in most cases.


A computer audit makes it possible to identify possible flaws in a computer system or an entire computer system.

By carrying out a complete inventory, it is easier later to organize the work, correct certain systems, to update or even change such software.

The Objectives Of An IT Audit Are:

  • Carry out a precise inventory: it will be necessary to inventory the operations on each computer station, on each server, each office application as well as the means of connection.
  • Set up preventive security: it is access to data that is at the center of the concerns of an IT audit. It is necessary to locate and identify each piece of data to better protect it and to determine a threshold of tolerance and accessibility.
  • Modify or improve the computer system: concern is given to material constraints as well as human resource constraints.



With an IT audit, you will save considerable time since you can anticipate possible problems related to technical errors and therefore react proactively and no longer curatively.

Your company will have a complete and recent inventory and this will allow you to measure yourself against the competition more calmly.


A computer audit also makes it possible to check whether your computer equipment complies with the legislation in force.

If your company had to face a merger, a resale, or an assignment, the IT audit facilitates the process to help any manipulations be carried out.


The manager or the IT manager can take care of this audit but their time is often limited, it is strongly recommended to turn to an external service provider to carry out this intervention.

By calling on an IT service provider outside the company, you ensure that you have a fresh and impartial look at your system and your IT equipment. Its assessment will be more objective and therefore more relevant for the company itself.

The external service provider will collect neutral testimonials and will not have to come up against possible hierarchy conflicts: its diagnosis will be 100% reliable and close to reality.

5 Criteria For Choosing An ERP For Your SME/SMI

 Whether it is a first ERP project for your SME or the change of an existing solution, the choice of ERP software should not be taken lightly. Indeed, choosing the right ERP will positively impact the performance and productivity of your business. Before starting to compare the different solutions on the market, the first step is to precisely define and formalize your needs.

If your SME is already equipped and you hesitate to renew your current management solution, discover our article on the 5 reasons to change your ERP software.

So which ERP to choose for your SME and how? Among the criteria for selecting an integrated management software package (ERP), we suggest that you study certain fundamentals to take into account before you decide. Then, you can make a comparison of the ERPs on the market.

  1. Knowledge Of Your SME/SMI Business

Some integrated management software packages can be adapted to a very broad industry spectrum (Trading, HR, Project, Production, Process, Logistics, Stock, etc.) and others are oriented toward a specific industry, sector, or profession.

Choose An ERP Solution Adapted To Your SME/SMI Specificities

When looking for an integrated management solution, SMEs regularly turn to publishers of generalist solutions with a strong reputation. This type of ERP, which is both “generic” and often oversized, involves more adaptations. Adaptations that increase the complexity, risks, deadlines, the costs of an ERP project for SMEs and also add difficulty to future updates.

Conversely, ERP software geared to your field of activity allows you to have a ready-to-use solution much more quickly, better expertise, and fewer specific developments to plan for. 

Choose An ERP Integrator Who Understands Your Business

Choosing an ERP integrator with expertise in your industry is just as important. With knowledge of your industry, the integrator will be able to analyze and resolve problems more effectively, saving you time and money.

  1. Functional Coverage And System Agility

Your future ERP must offer a favorable environment for decision-making and be flexible enough to adapt to your organization and the needs that you have previously formulated. It should in no way force you to change your processes. Your ERP software must ensure the proper management of information flows between the different departments of your company: sales, production, accounting, purchasing, and management.

Flexibility And Adaptability Of The Software To The Medium-Term Strategy

The functionalities offered by an ERP must be able to meet at least 80% of the immediate needs of your organization but also the medium-term needs. Indeed, your requirements and your needs at the moment should not be the only arguments that guide you in your purchase decision.

It is, therefore, necessary to reflect on certain possible scenarios that can be part of the company’s development and medium-term strategy: internationalization, the opening of new production sites, staff mobility, new markets, etc.

The selected solution must be flexible and modular enough to support you toward new realities. If the ERP you want has excessive limitations in terms of functionality and customization, it is advisable to look elsewhere.

The selected solution must be flexible and modular enough to support you toward new realities. If the ERP you want has excessive limitations in terms of customization, it is advisable to look elsewhere.

  1. User Experience And Adoption Of Your ERP Software Within Your Company

The adoption and appropriation of ERP software by the personnel of the company is a major issue and must be taken into consideration.

Naturally, a good ERP must be able to present the right information to the right people at the right time. But it must also be intuitive, and easily customizable.

Each employee of the company, whatever their function, will have to work daily with this new tool. Perhaps even employees who are not users of the current system will have to use this new ERP.

  1. Medium-Term Costs

The cost of ERP software is a fundamental issue. But too often, the company limits itself to considering the initial costs whereas it is essential to take into account the total costs over the medium – long term to compare the offers and their ROI.

Even though business models are changing faster than in the past, an ERP system should be seen as a long-term investment. According to several studies, an integrated management software package has a life cycle of 8 to 10 years on average.

  1. Sustainability And Quality Of Support

Sustainability must be verified at the level of the product itself, but also at the level of the service provider who will deploy the solution, and above all ensure support in the years that follow.

Ensuring the sustainability of software is not easy when you are not an IT specialist, especially considering that companies change ERP software every 10-12 years.

But do not hesitate to ask questions about the technologies used, and the architecture of the software, or even ask to have a presentation of the technical developments that have been made in recent years on the software. Many solutions available on the market today are more than 30 years old, and if technically the product has not evolved at all, this should concern you.

Beyond the solution, it is essential to choose the right partners because the human factor is the key to the success of your ERP project. Do not hesitate to inquire about after-sales service, customer service, ticket management, etc.

You must therefore carefully analyze the profile of the integrator and the ERP editor before you start. They will be present for several years at your side and will guarantee the performance of the system put in place. Be all the more vigilant if you are considering an open-source solution.

How Can ERP Software Improve Business Quality?


              benefits include  Benefits also include the ability to run the business more efficiently. Ever since ERP was invented, it has grown steadily to become indispensable.

The first thing to do to improve the quality of the company is to learn about ERP. There are different types of ERP software today, including those that have been designed for large enterprises. It is important to choose an ERP software adapted to the size of the company, which meets its needs, as well as its budget.

Once the company has chosen ERP software, the next step should be to educate employees in different departments about the usefulness of implementing an ERP.

The next step in ERP is to define the business functions. This will help the ERP software identify the right areas that need improvement and make the necessary changes. Certain areas should be considered when designing ERP software for a small or large business.

One of the best ways to determine areas for improvement is to use the tools available with ERP software. An example of this tool is the inventory management tool. When this tool is used, one can easily discover the problems that arise and make the necessary changes.

Once the company’s inventory has been identified, the company should also consider the distribution process. Indeed, the distribution must be carried out in such a way as to maximize profits. If the distribution is not carried out correctly, the profits of the company are reduced.

ERP is very important for any business and it must be installed by the business for success of the business. This will allow the company to better manage its processes, which will ERP is the abbreviation of “enterprise resource planning”. The term ERP refers to different types of software or rather software packages, which include ERPs for different sizes of companies and different types of ERP (Cloud, SAAS, etc).

ERP And Optimization Of The Quality Of Operation

Using ERP software has many advantages. These also help increase its productivity. With proper ERP implementation, a company will be able to conduct business more efficiently and can provide maximum profit.

We have to consider many things when it comes to ERP. But with proper planning, it can be managed effectively. As mentioned earlier, there are different aspects to consider when a small business uses ERP.

The next step is to look at the cost of ERP implementation. It always pays to spend more money when the benefits it can bring are worth it. Of course, benefits can only be delivered if the cost exceeds the costs.

The third step of ERP is to make employees understand the importance of ERP. Ultimately, they must ensure that ERP is used correctly so that the benefits of ERP are realized. Once the right people are in charge of using the ERP, the benefits will certainly follow.

What To Do If The Management Software Is Not Suitable?

For various reasons, it is possible that the PGI that is currently installed does not meet the needs or is obsolete.

In this case, do not hesitate and change ERP by studying the alternatives on the market.

Why An ERP Can Improve Business Efficiency?

The ERP software has made the management of business processes, production, sales, after-sales, accounting, etc., effective and efficient. With this software, the company can track data produced by employees and can also produce reports and make them accessible to executives. This is the reason why ERP software is beneficial for companies that want to improve their productivity as well as their business efficiency.

The benefits that an ERP can bring are many, but the main one is the increase in productivity. With this software, productivity will increase because the software can keep track of data and can provide the organization with all the information it has.

But ERP can also help the company identify its problems, not just because of its ability to track data. As problems are identified, the business will be able to fix them, get rid of them, and be more successful in the future

To improve a company’s efficiency, ERP can also help reduce costs. Indeed, the software can calculate the cost of assets as well as their value and provide information on the company’s cash flow. With the correct information, the company can reduce operating costs and increase efficiency.

In addition, ERP is also useful for business process management. It can help streamline management processes so employees don’t have to attend meetings. All tasks can be performed using the software.

Besides, ERP also helps in increasing profitability as the software will help the management to control the costs of the business and improve its efficiency. Therefore, ERP is beneficial for both business owners and employees.

Because of the benefits that ERP can bring companies will be able to afford to purchase the software. This is the reason why many companies buy this software. It is a cost-effective way to improve the efficiency of the organization and increase its profitability because this software is very easy to use and the organization does not have to worry about its management.

Another great benefit of ERP is that it will save the organization a lot of time. As the software does not have complicated and lengthy procedures, so it will help in speeding up the work of the company.

Finally, ERP can also help increase the productivity of the organization as ERP software is capable of increasing the efficiency of workers and employees. This is one of the reasons why this software is considered the most suitable for improving the efficiency of the organization.


Ultimately, ERP has several benefits and one of the benefits it can bring to any business is the ability to better manage overall business processes and performance. The company can get the most out of its investments by implementing ERP and improving the quality of the business.

What Is A CRM And How Can These CRM Solutions Help Your Business?

What Is A CRM?

CRM comes from the acronym Customer Relationship Management, translated, as Management of customer relations. CRM is an intelligent approach composed of a set of tools and technologies that help companies improve the relationships they have with existing customers and win new customers in a short time.

The Use Of CRM Solutions Within A Company

CRM-type applications are used by at least one department within a company.

The key department that will continuously use the application is the Sales department. The CRM helps the sales teams to organize their databases, and diaries about clients, so that the information about them is very well structured and easy to find and filter.

Sales consultants can record relevant information about customers and the interactions they have had with them. Managers of sales departments also frequently use CRM software to create and impose new relations procedures with existing customers and win new customers by applying relevant sales strategies.

CRM is not just for the sales team Another department that will be interested in interacting with the CRM is the Marketing Department.

What Does CRM Mean In Marketing:

Accessing the data from the database and better understanding the client and the evolution of the market, the staff from this department is the main beneficiary of using the application. They use customer segmentation, helping them launch personalized marketing campaigns and, as a result, win new customers.

Another department that accesses CRM software is the Customer Relations Department, which records all interactions with customers: by phone, online, and at the headquarters. Thus, a complete picture of the client is gathered, helping to create an approach centered around her.

What Is The Purpose Of A CRM Application?

The purpose of a CRM is to unify the interactions that a company has had with its customers, in any possible way, so that it can then use this information to determine a company strategy.

How Do You Know That You Have Chosen The Perfect CRM Solution For You?

To ensure a perfect dynamic for your company, the implementation of a CRM starts with understanding how to approach existing customers and win new ones. The interfaces are easy and generate reports that will help you observe your business at 360 degrees.

CRM Advantages

Beneficial influence on sales growth, by optimizing the 4 most important factors: decreasing the average length of the sales cycle, increasing the number of potential customers and thus sales opportunities, increasing their conversion rate, as well as increasing the average value of a contract.

Sales can be efficiently and continuously monitored, customized flows can be established depending on the client and best practices can be improved at the company level, all of which contribute to the quality of the sales process.

Among the advantages of CRM is the fact that marketing activities can be automated in the marketing department, creating more sales opportunities.

In addition to all these advantages, CRM increases the quality of the relationship with customers. Within the application, employees always have access to complete information about customers, with the help of which they can solve any problem in the shortest possible time.

Other CRM advantages: providing employees with automated workflows induces a massive increase in productivity within the company. The CRM application can be accessed from any type of mobile device, desktop, or laptop, allowing the sales team to work from anywhere, anytime.

So, you have learned what a CRM is and what are the advantages of this application.

What Requirements Should A Good Website Meet?

Do you want to have a website made or do you jump in the deep end yourself? Whichever of the two cases it is, you want your website to be a good website that keeps up with the times. The world is changing rapidly, including the online world. Visitors expect more and more, everything has to be faster and Google is getting smarter all the time. So more and more is being asked of a website, but what are the characteristics of a good website? Or rather, what requirements should a good website meet?

Are you going to have a website made or are you planning to make your own? We have listed the characteristics of a good website. With this checklist, you can check whether your website meets the requirements that a good website must meet! 

  1. The Website Must Be Well-Designed And Functional :

Eye-catchy web design is very important for websites, just as a neat-looking interior is important for shops. Once a potential customer lands on your page, it only takes 50 milliseconds to decide whether they want to continue browsing or stay on your website. The web design must be in line with your brand strategy so that people immediately recognize your company when they land on the website.

Another important point to consider in the design is the usability of the website. Make sure the website is user-friendly in any browser. The best thing about web design is that there are no restrictions and you can experiment and innovate as you, please. After researching your customers’ preferences, you can act on what your customer keeps on the website and converts.

A beautiful website is nice, but a good website must also work well. Therefore, always make sure that the functionality of your website is not at the expense of the design of your website. If a website does not work correctly, there is a good chance that visitors will also drop out quickly.

  1. A Fast-Loading Website Is Essential :

A slow website is quickly abandoned and does not convert. The society we live in demands that everything is done as soon as possible. If your page takes 5 seconds to submit, your visitor will drop out and go to your competitor. A slow loading time also results in a poorer position in search engines such as Google. Not entirely unimportant if you ask us! The speed of a website or a page can be measured in different ways. The most popular tool for this is PageSpeed ​​Insights. This tool is from Google itself and therefore very reliable. When you run your website through PageSpeed ​​Insights, you will have to be patient. After a few seconds, the tool will give your website a score of 0-100 for both the mobile version and the desktop version. They are also nice enough to mention what is wrong with the website in terms of speed and how you can optimize this!

  1. The Website Must Have Clear CTAs :

And we have arrived at the ‘CTAs‘, but what are these anyway? A CTA is a Call To Action. CTAs are often displayed in the form of buttons such as “Contact Now” or “Request Quote”. A CTA translates as ‘Call to action. You want the visitor to your website to do something. With a good CTA, you can bring visitors to where you want them within 1 click. Think about the purpose of your website and make sure there are clear CTAs.

  1. A Good Website Shows Customer Reviews :

Customer reviews show that you have proven yourself before and thus inspire confidence among potential new customers. Think about it for yourself, if you want to buy a product and you are in doubt between two parties. One party has a lot of good reviews and the other party has none. Then you are more inclined to purchase the product from the party that does have reviews. After all, this party has proven itself and provides good service.

Building trust is very important. People now know that unfortunately, not every site is equally reliable and often even prefer to spend a little more money for more security than to buy something from the cheapest, without being sure whether the service is good.

  1. A Good Website Has A Portfolio :

This also applies to the previous one. As we said, trust is important. People simply want to purchase services from companies with experience and expertise. Show your portfolio and make sure that it contains works that you are proud of and of the type of customers you would like to attract again. A portfolio often has little relation to a site such as a webshop, but for a construction company or other type of company that offers a service, a portfolio is nowadays essential.

  1. The Website Should Tell Your Story :

Make it personal! Make sure you tell the story behind your company. In this way, you build a bond with your customer and they also see that there are people behind your company. By telling your story, you also inspire confidence. It doesn’t matter whether you’re a B2B or B2C company; people do business with people. Potential customers, therefore, want to know who they are doing business with. 

  1. The Website Must Contain A Frequently Asked Questions Section (FAQ) :

This is a perk, but very useful. If you have good content, all of your customer’s questions are often already answered. However, some visitors just like to have quick answers to all their questions. It is useful to prepare a FAQ for this. Here visitors can see all their questions and answers to these questions at a glance. Moreover, an FAQ does not take up too much on your page.