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Digital Solutions, Website Development Company

3 Digital Marketing Strategies to Reach Local Consumers

Local Consumers need to be attracted by Local Businesses. Reaching the right consumer at the right time seems like an easy job to do, but it can have many challenges, especially when consumer searching behavior shifts towards journeys. It means consumers may search the same phrase over and over for a month or so, but the expectation of search results varies as they progress in their buying journey. This concretizes the fact that consumer wants personalized results, and if the results are located near to them, then the consumer will be happier. As a matter of fact, reports of Google states that “near me” mobile searches have increased over 500% in the last few years.

What’s in it for local businesses? We need to reach the consumers where they spend a lot of their time, which is mobile devices. And it will be even better than your competitors at doing so.

There will be a need for the right tools and technology in order to make this happen. Thankfully, companies are adapting technological advancements and it makes it easier for local businesses to get their hands on these digital marketing tools and use them to reach nearby consumers. Let’s look at the three ways

Location Extensions for PPC Ads

We are able to show ads with more information about your business location with the help of Location Extensions. It allows searches to see click-to-call and direction links with the proximity to our businesses.

We can take advantage of location extensions to drive searchers to take action directly from your ad, driving calls, foot traffic, and leads to your businesses. Most of the Digital Marketing Solution Providers focus on the PPC Ads with location targetting to achieve most out of the campaign.

In-App Ads and Deliver Real-Time offers

Many digital marketers confuse themselves when they see the report that consumers are not using mobile phones they think they’re on desktop, but in reality, most of the consumers spend time on mobile apps. Research shows that 90% of smartphone time is spent on apps. So the question arises, how to reach that local consumer base, well the answer is in-app advertisements, like geofencing, display relevant advertisements to consumers when they are using their favorite applications near your business. In realtime consumers see these ads who are in near proximity to our business, display the ad with a compelling message, like an offer or a coupon, which will eventually drive traffic and sales the business would have not gotten otherwise.

Optimized Google My Business Listing

To local consumers, advertising is not the only way to promote our business. One of the most downloaded and used the app from Google is – Google Maps, so it’s important to make sure your business is visible in it, with a requirement of all your information being correct and the link you have provided in the listing, links back to your website. Not only having a claimed Google My Business Listing that’s consistent with your website is an important factor in the site’s SEO, but it will also help your listing get found in local map searches on both web and mobile.

Make Nearby Consumers happy and drive Conversions and Conclusion

All these mobile marketing techniques emphasize the need to have a mobile-optimized website also responsive website for your business that is appealing to nearby consumers who find you on a mobile device. Ensure that your website is built to capture leads from all your digital marketing and advertising strategies but also looks great and works well on mobile. Featuring a call-to-action button and an email submission form on your website or landing page which means you can get more than just clicks from your marketing.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Digital Solutions, Website Designing, Website Development Company

4 Link Building Strategies That Will Enhance Your SEO

Introduction

What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

EBooks

If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

Conclusion

Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

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Artificial Intelligence, Website Design and Development, Website Designing, Website Development Company

What is Web 1.0, 2.0, & 3.0?

Web 1.0

In the evolution of the World Wide Web, Web 1.0 refers to the first stage. With a huge majority of users who are content consumers, there were only a few content creators in Web 1.0. Personal web pages were normal, hosted on ISP-run web servers consisting mainly of static pages, or on web hosting services.

Advertisements on Web 1.0 were banned while surfing the internet. Web 1.0 enables to showcase of the piece of information on the websites which is known as Content Delivery Network (CDN) also can be used as personal websites. Cost formula is per page view and it has directories that enable users to retrieve a particular piece of information.

Design Essentials of web 1.0

Pages are static.
From the file-system of the server, the content is served.
Using Common Gateway Interface (CGI) or Server Side the page sare built.
To position and align the Elements, frames and tables are used on a page.

Web 2.0

User-generated content, usability, and interoperability for end-users are some of the highlights of Web 2.0 which is also known as a worldwide website and another name for it is a participative social web. It doesn’t refer to any modification to technical specification, but to recreate in a good way web pages are designed and used. When the changes have occurred the transitions are beneficial, but it doesn’t seem that way. Collaboration is allowed with each other by Web 2.0 in a social media dialogue as the creator of a user-generated cant in a virtual community. Web 1 is an enhanced version of 2.0. In web 2.0 development the browser technologies are used, and it includes ajax and JavaScript Frameworks.

Features of Web 2.0

It permits users to retrieve and classify the information collectively, and it also provides free sorting of information.
It provides dynamic content that is responsive to user input.
By means of evaluation and online commenting, information flows between site owners and site users.
APIs are developed to allow self-usage, such as by a software application.
Web access leads to an issue different from the traditional user base to a wider variety of users.

Use of Web 2.0

To share the perspectives, thoughts, opinions, and experiences the social web contains a number of online tools. Web 2.0 applications tend to have a conversation much more with the end-user. The end-user is also a participant of the 8 tools mentioned below:

Podcasting
Blogging
Tagging
Curating with RSS
Social Bookmarking
Social Networking
Social media
Web content voting

Web 3.0

The evolution and utilization of web interaction with the inclusion of alteration of the web into the database. After a long time of focus on the front-end, it enables the upgradation of the back-end of the web. To describe the evolutions of web usage and interaction among several paths web 3.0 is used. Instead of owning data, it is shared, where services show different views for the same data / same web. All the development process is done in Web 3.0, and all the Website Development Companies uses Web 3.0 for the website designing services.

Establishments of “the world’s information” is promised by the semantic web (3.0) in a responsible way than Google can ever attain with their existing engine schema. From the perspective of machine conception, this is particularly true as opposed to human understanding. It is necessary for the semantic web for the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and use it make new conclusions, and not simply match keywords.

Features of Web 3.0

Semantic Web

There is an involvement of the semantic web in succeeding in the evolution of the Web. In order to create, share and connect through search and analysis based on the capability to comprehend the meaning of words, instead of keywords or numbers, al this is used in the development of and improvement of the semantic web.

Artificial Intelligence

Mixing this capability with natural language processing, computers can distinguish information like humans in order to provide faster and more relevant results in web 3.0. to fulfill the requirements of the user it becomes more and more intelligent.

3D Graphics

In Web 3.0 the three-dimensional design is being used widely in websites and services. Computer games, museum guides, eCommerce, geospatial contexts, etc. are some of the examples that use 3D graphics.

Connectivity

Thanks to semantic metadata, the information is more connected to web 3.0. As a result, the UI evolves to another level of connectivity that leverages all the available information.

Ubiquity

The services can be used everywhere, content is accessible by multiple applications. Every device is connected to the web.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best website designing firm.

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Cyber Safety Services, Website Development Company

Types of Hackers & current scenario among the types of hackers

The word Hacker is not fully understood by everyone and inherently misused. A stereotypical 1980’s movie character where a hacker is an evil criminal who is conspiring against the people and government, is the visualization of people when they hear the word hacker. But in reality, a hacker is just a normal person whose computer skills are high and can manipulate and bypass computer systems to make them do the intended. Hacking is not illegal unless a hacker has malicious intent and is trying the trespass the defenses and exploit weaknesses of a system without authorized permission.

As in the 80s movies the good guys used to wear white hats and the villain used to wear the black hat, the hackers are also classified on the basis of their hats.

Unethical type of hackers – Black Hat

A computer expert who finds vulnerabilities in online security and willfully damages them for their own personal gain is a black hat hacker. They are motivated by the feelings of petty revenge by targeting the companies they don’t like and exploit their vulnerabilities to shut them down only for their frivolous reasons and also by feelings of power by infecting a computer by ransomware and then demanding money to unlock the device.

Black hats may look for any type of private information that might give them some money such as credit card numbers, passwords, Emails, and Bank Accounts data. Thus, they are called criminals with no ethics, and might even break into a computer network with an intention to destroy it rather than just stealing it.

Confused Type of hackers – Grey Hat

When compared to black hats, grey hats are less skilled or white hats are a blend of both types of hackers. Grey hats are often technology hobbyists who enjoy dabbling in minor white-collar crimes such as P2P file sharing and cracking software. They report the organization about their findings and if the organization or company does not respond or refuses to pay them, they perhaps post about the system’s weakness on online forums for the internet and the world to see.

Grey hat doesn’t usually work with malicious intent, they just search for bugs and vulnerabilities in order to get a small fee for discovering the issue. Whereas the hacker type attempt to compromise a security system without permission and that is not legal.

Ethical Hackers – White Hat

Using skills and capabilities for good and legal purposes is known as White Hat hackers. They are also known as contrasting personalities of black hat hackers. White hats are employees or freelancers or contractors who are hired to test the weak spots in security systems. This is the job which an individual get after studying cybersecurity if he is good at what he does he can also start his own company giving cyber safety services. They determine how they can improve the security measures by simulating the attacks by imitating the malicious user or black hat and help identify the vulnerabilities.

White Hat performs tests on the security systems like penetration testing and many more, they exploit a completely authorized and legal form of hacking. All this happens by taking permission from the owner first and report all the findings to the security team.

Current Scenario for the hackers and Conclusion

As per the experts, black hat types of hackers are the most skilled hackers and are more experienced when compared to that of most of the white type of hackers. To ensure their safety from data breaches and other security threats many former black hats have turned their life around and now work as white hats.

The requirement of ethical hacking is increasing to ensure malicious hackers do not get success in their efforts to access computer systems. Red-team, blue-team exercises and continuous penetration exercises are performed by companies to analyze and identify the weak spots, and to refine the security of their systems before the black hat types of hackers exploit them.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Ouriken provides cybersecurity services and operations to effectively and efficiently detect and respond to the evolving threat landscape.

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Digital Solutions, Website Designing, Website Development Company

Common Problems in Web Designing and how to Avoid it

While developing a website you can face a lot of problems which can ruin your whole development process, the precious time you had invested in developing the project and the resources as well. In this blog, I will be sharing a few common issues, time-suckers, and other things that arise that can deviate a project.

Each Website project is different, but according to my experience, there are a lot of common problems that arise in the phase of website designing. And we do our best to acting in advance to deal with the expected change guide course of designing very clear of any issues so we can save our client’s time as well as budget in Website Designing services.

Here is a compilation of 4 common problems/issues we have observed in web design projects over the years and how to avoid them effectively. In order to keep your website production smooth and at a budget.

Wrong people in Charge

Many clients think that we are vendors they pay us to do the designing the websites, so all the responsibility is our own.

It’s very important to know that it’s a collaborative effect whenever we are beginning a web design project. To help you achieve your goals, we take our knowledge of the web, best practices and your option to create a website. To get there we need to have a point-of-contact that will be engaged, communicative, well-organized, and understand the large goals of the project.

We have run into issues where this does not go as expected, so once there was this client running the project without seeking approvals or feedback from anyone else on the team. Without the knowledge to us, we received approvals on things and then we got to the final stage. But when the CEO saw what we made, she hated it and we had to start over.

Assigning a wrong person in charge can be very destructive for the project’s budget and timeline – according to what we have seen. We should manage our time in terms of communication because the person in charge was not doing what they’re supposed to do, the less time we need to create a beautiful website.

Ignoring the budget

The trickiest subject to deal with when it comes to a project is its budget. We arrange our projects based on the number of hours we think it will take. Based on historical data from previous websites, we come up with our estimates. We estimate our deadlines accordingly.

We give updates on where we are with a budget, as we move throughout our web design project. Just address the concern and try to be mindful of the hours if you find out that the design phase is already wasting the development time.

Some clients have requested that we keep updating the design and hope that we will have enough for the rest upon knowing this information. It does become an issue sometimes and clients end up getting very close to their budget or exceeding it.

You should hear those concerns and make any important adjustments to preserve the budget for the remainder of the project if your web designer is bringing up a budget in the design phase of the project.

Radio Silence on Feedback

There are many website projects which are based on approvals. We typically start with a sitemap/wireframe whenever we begin with a new project. And once that is approved, we go ahead with the design.

It’s important to really review the drafts you are given and make sure its what you want, it’s typically a red flag that they didn’t really review it and will probably change down the road if clients are too swift to approve a design. Make sure your review is thoughtful and specific.

Assumption of the Template is a Right Method

We will sometimes recommend using a template to keep the budget low. Website templates help us put out a product quickly. But many clients opt for the template for the wrong reasons and don’t consider the long term consequences.

It doesn’t work in the long run, while the templates help us keep the budget less. A template has its own limitations. It could be further edited beyond its capabilities which will force the designer to use the custom website design, which will make the cost to custom website design so there is no use of using the cheap template for the use.

Conclusion

It doesn’t mean that every website project is doomed from the beginning, but if you are aware of the common problems, you can work with your company to avoid it effectively. We work hard to make our clients happy and to make a successful product that produces amazing results. And by collaborating to work on issues.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.