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The Dos And Don’ts Of CRM Software In Your Business

Customer Relationship Management (CRM) software has become an essential tool for businesses looking to manage their customer relationships effectively. The software can help businesses streamline their sales and marketing processes, improve customer satisfaction, and drive revenue growth. However, implementing CRM software is not always straightforward, and businesses need to be aware of the dos and don’ts of the process to ensure success. In this article, we will explore the dos and don’ts of implementing CRM software in your business.

The Dos

Define Your Business Needs and Goals

The first step in implementing CRM software is to define your business needs and goals. This will help you select the right software that meets your specific requirements. Take the time to identify the areas of your business that need improvement and create a list of goals you hope to achieve with the CRM software. With a clear understanding of your needs and goals, you will be able to choose the right CRM software that fits your business model.

Involve Key Stakeholders in the Decision-Making Process

The implementation of CRM software affects different departments within your organization. Therefore, it is crucial to involve key stakeholders in the decision-making process. These stakeholders may include department heads, managers, and end-users who will be using the CRM software daily. Involve these stakeholders in the selection and implementation process to ensure that the software meets the needs of the organization and is user-friendly.

Train Your Staff

CRM software can only be effective if your staff knows how to use it. Therefore, it is essential to provide adequate training to your staff to ensure that they are proficient in using the software. A well-trained workforce will improve the efficiency of your business processes and boost productivity. Also, consider appointing a super-user or an internal expert who can help staff members who are struggling with the software.

Integrate CRM Software with Other Business Systems

Integration of your CRM software with other business systems can significantly enhance its functionality. For instance, you can integrate the software with your accounting system to ensure that you have a complete view of customer financial data. Integration of your CRM with other business systems will improve your overall business efficiency and provide a comprehensive view of your customer relationships.

Develop a Data Management Strategy

The success of your CRM software implementation depends on the quality of your data. Therefore, it is essential to develop a data management strategy that includes data storage, backup, and security protocols. Ensure that your data management strategy complies with relevant regulations and that all data is accessible to authorized personnel only.

The Don’ts

Don’t Select a CRM Software Based on Price Alone

When selecting CRM software, price should not be the only factor to consider. While a cheaper software option may seem appealing, it may not meet your business needs and could end up costing you more in the long run. The selection process should be based on a combination of factors, including functionality, user-friendliness, scalability, and the vendor’s reputation.

Don’t Overcomplicate the Implementation Process

Implementing CRM software does not have to be complicated. Many businesses fall into the trap of overcomplicating the process, resulting in unnecessary delays and costs. Keep the implementation process simple and focus on the areas that require the most attention. Work with your CRM vendor to create an implementation plan that suits your business needs and ensures a smooth transition to the new system.

Don’t Ignore End-User Feedback

Your end-users will be the ones using the CRM software daily. Therefore, it is crucial to listen to their feedback during the implementation process. Their feedback can help you identify areas of the software that require improvement and ensure that the software meets their needs. Additionally, involving end-users in the implementation process can improve user adoption and reduce resistance to change.

How To Use Google Analytics to track the website performance

Google Analytics is a powerful tool for tracking and analyzing website performance. It provides detailed insights into user behavior, traffic sources, and conversion rates, among other metrics. While it can be intimidating for beginners, with a little guidance, anyone can learn to use it effectively.

In this beginner’s guide, we’ll cover the basics of Google Analytics and how to use it to track your website’s performance.

Setting up Google Analytics

The first step is to create a Google Analytics account and add your website to it. To do so, go to the Google Analytics website and create an account. Once you’ve created an account, you’ll need to add your website by creating a new property.
To do this, go to the Admin section of your Google Analytics account and select “Create Property.” You’ll then be asked to provide information about your website, such as the URL and industry category. Once you’ve provided this information, you’ll be given a tracking code to add to your website.
The tracking code is a small piece of code that you’ll need to add to your website’s HTML code. This code allows Google Analytics to track user behavior on your website.

Understanding Google Analytics Metrics

Once you’ve set up Google Analytics, the next step is to understand the various metrics it tracks. The following are some of the most crucial metrics to monitor:

Sessions: This is the number of visits to your website within a specified period.

Users: This is the number of unique visitors to your website within a specified period.

Pageviews: This is the total number of pages viewed on your website within a specified period.

Bounce rate: The percentage of website visitors who leave after only viewing one page.

Average session duration: This is the average amount of time users spend on your website per session.

Conversion rate: This is the percentage of users who complete a desired action on your website, such as making a purchase or filling out a form.

Analyzing User Behavior

One of the most valuable aspects of Google Analytics is its ability to track user behavior on your website. By analyzing this data, you can gain insights into how users interact with your website and identify areas for improvement.

Here are some of the key user behavior metrics to track:

Traffic sources: This shows where your website traffic is coming from, such as organic search, social media, or referral links.

Pages per session: This shows how many pages users view on your website during each session.

Exit pages: This shows which page users are most likely to leave your website from.

Behavior flow: This shows the path users take through your website, from the landing page to the exit page.

Tracking Conversions

One of the most important metrics to track in Google Analytics is conversions. A conversion is any desired action that a user takes on your website, such as making a purchase or filling out a form. By tracking conversions, you can determine which pages and campaigns are most effective at driving user engagement.

To set up conversion tracking in Google Analytics, you’ll need to create a goal. A goal is a specific action that you want users to take on your website, such as making a purchase or filling out a form. Once you’ve set up a goal, Google Analytics will track how many users complete that goal and provide insights into which pages and campaigns are driving conversions

Using Google Analytics Reports

Google Analytics provides a wide range of reports that can help you gain insights into your website’s performance. Here are some of the most useful reports to keep an eye on:
Audience Overview: This report provides an overview of your website traffic, including the number of sessions, users, and pageviews.
Acquisition Overview: This report shows where your website traffic is coming from.

Limits And Disadvantages Of An ERP: How To Avoid Them?

For a long time, ERP has taken its place among the strategic IT solutions that the company must consider in its arsenal. A working tool in a multitude of contexts, ERP has also received criticism on its limits and drawbacks. What does an ERP know how to do well, and what are its weak points? A good understanding of the scope of an ERP makes it possible, on the one hand, not to be disappointed by the tool, and on the other hand, to find the solutions available to circumvent such or such a limit.

Let’s start by recapping what ERP excels at. ERP is a solution designed to manage and analyze operational data. To achieve this, the ERP collects them at all the points where they are generated and centralizes them in its database. The interest: is to connect them, so that they mutually provide context, analyze them according to all the rules of management of the activity, and the company to come up with performance and management indicators. Thus, the ERP gives visibility on everything that happens in the activity and generates savings, optimizations, and better performance.

However, to achieve these results, an ERP requires total integration within the company’s information system, which represents a real strategic project, but is also the cause of many criticisms – too heavy, too expensive, too complicated, not flexible enough, nor scalable…. What exactly is it?

“An ERP is too expensive”

An ERP indeed involves a certain acquisition cost – hardware, licenses, integration, user training – and ownership costs, in particular maintenance and updates over the entire life cycle. But on the ERP market, this traditional on-site deployment sits alongside SaaS offerings, i.e. cloud-hosted ERPs, available online in service mode. The cost structure is then different, moving from an investment to an operating expense. The latter corresponds to the price of a monthly subscription calibrated for the number of users and desired features. This subscription, therefore, replaces the costs of acquisition and ownership of the other model and proves to be much more economical access to an ERP.

Either way, hosted on-premises or in the cloud, it should not be overlooked that ERP generates such savings and removes so many burdens, that its ROI is the best response to its cost. It is, therefore, necessary to consider the question of the cost of the ERP in a long-term perspective and to calculate all the financial gains that it will generate.

“ERP implementation is overly complicated.”

Inevitably, a system that is fully integrated into the company, consolidates all the rules for managing the activity, and collects data in all the departments requires an implementation of the same scope. Hence the criticisms point to a questioning of the company’s processes, heavy configuration, and difficulty interfacing with the information system.

It’s all about preparation. Indeed, equipping yourself with an ERP requires overhauling all the company’s processes, an essential step in defining the expected functionalities and guiding the choice of the solution. It’s the perfect — not to say unique — the opportunity to streamline processes, eliminate duplicates, and identify what’s missing or not well-established. All to start again on sound and relevant process management rules.

In addition, this preparatory work makes it possible to define the expected functional field and to make it THE primary criterion for choosing the solution. Therefore, the company that opts for an ERP adapted to its processes and its functional needs has little risk of coming up against a problem of poorly adjusted scope. In other words, rigor, anticipation, and preparation of the project are the best allies to circumvent many of the heavinesses often criticized for ERP.

“There is always a boundary where the ERP demonstrates a weakness.”

ERPs come in the form of modules, each dedicated to a functional package. In some projects, companies reacted to uneven quality between modules. Another remark in this sense: an ERP always has a weak point.

You should know that ERPs of different profiles occupy the market. Some are generalists, including solutions from world-renowned publishers. Others are designed for smaller structures. ERPs will also become vertical with functionalities specific to a business. It is therefore necessary to fully understand this varied offer and to make the right choice to rule out any “weak” functionality on a critical perimeter for the company.

Thus, industrial companies cannot do without functionalities specific to their trades, in particular Computer Aided Production Management (CAPM). An ERP that has difficulty following manufacturing processes in all their subtleties – for example, supply requests, stock movements, ordering of OFs, monitoring of the quality of the parts produced, etc. – will inevitably fall short of expectations. It is therefore recommended to choose an industrial ERP designed with all the required features as standard. When this is the case, the ERP has no reason to have a weak point on the most strategic parameters.

“An ERP is difficult to learn”

An ERP indeed implies changes in working habits and proves to be a solution with a vast functional field that users must learn to use. This is why it is necessary to prepare the handling of the solution well before it enters service in the company.

Tool training is essential. It should not be forgotten that if the company has chosen an ERP well suited to its activity, its use will follow business logics that users have acquired before switching to the new ERP interface, which also facilitates the adoption of the tool.

When the deployment of the ERP generates major metamorphoses, you should not hesitate to plan a change management action. Like training, this initiative is anticipated well before the implementation of the ERP, upstream of the project.

“ERPs are rigid and not very scalable”

This remark deserves all the more to be challenged as the ERP brings precisely a lot of flexibility in the operations. Indeed, it instills consistency and homogeneity in the data and avoids many tedious manual entries, such as redundancies. By interconnecting the operational data of all departments, ERP breaks down silos and streamlines communication. Finally, its analysis of data, the resulting trends, and indicators facilitate anticipation. It is thus a key performance and responsiveness tool.

However, some companies indeed find themselves struggling with an ERP that no longer allows them to develop. This is often the case when the company has not done a real 5/10 year projection work to anticipate the functionalities it will need in the future. New trends and requirements, particularly related to digitalization, are emerging at the heart of the industry. This comes back, once again, to the ERP project itself and all the preparatory work to be done upstream.

It should also be noted that ERP publishers invest in R&D to develop their solutions, and adapt them to connectivity with more recent-generation software solutions during their life cycle. Finally, in their SaaS versions, ERPs are solutions kept at the forefront and very scalable.

In summary, a meticulously conducted and documented ERP project gives the industrial company every chance of installing a solution that is perfectly adapted to its activity and meets its expectations.

How IT Consultancy Become Important?

In today’s fast-paced business environment, technology plays an increasingly critical role in driving success and growth. As technology continues to evolve at a rapid pace, many businesses find it challenging to keep up with the latest developments and trends. That’s where IT consultancy comes in.

IT consultancy refers to the practice of providing expert advice and guidance to businesses and organizations on how to leverage technology to achieve their goals. IT consultants work closely with their clients to understand their unique needs and develop customized solutions that help them optimize their technology infrastructure and operations.

Here are some of the key reasons why IT consultancy has become so important in recent years:

Rapidly changing technology landscape: With technology evolving at an unprecedented pace, businesses need to stay on top of the latest trends and developments to remain competitive. IT consultants can provide valuable insights and expertise on emerging technologies, helping businesses leverage them to their advantage.

Increased reliance on technology: As businesses become more reliant on technology to run their operations, they require more sophisticated and complex IT systems. IT consultants can help businesses design and implement these systems, ensuring that they are secure, reliable, and efficient.

Cost-effective solutions: IT consultancy can help businesses reduce costs by identifying inefficiencies in their IT infrastructure and recommending cost-effective solutions. This can lead to significant savings in the long run, making IT consultancy a smart investment for businesses of all sizes.

Specialized expertise: IT consultancy firms employ highly skilled and specialized professionals who can provide expert advice and guidance on a range of IT-related issues. This can be especially valuable for small and mid-sized businesses that may not have the resources to hire full-time IT staff.

Strategic planning: IT consultancy can help businesses develop long-term strategic plans for their technology infrastructure, ensuring that it aligns with their business goals and objectives. This can help businesses stay ahead of the curve and anticipate future technology needs.

In summary, IT consultancy has become increasingly important as technology continues to play a critical role in businesses and organizations across industries. By leveraging the expertise of IT consultants, businesses can optimize their technology infrastructure and operations, reduce costs, and stay competitive in today’s fast-paced business environment.

Achieve success with Google Analytics

Behind the apparent success of a website lies a significant amount of work. It is necessary to find an innovative concept, set it up in an attractive way from the point of view of the visual aspect, and find a host that corresponds to your needs. Once these three aspects have been put in place, it remains to create unique and quality content. To increase your number of visitors, it is then necessary to implement marketing campaigns and optimize your referencing for search engines. But these efforts must be measurable and analyzed to test the effectiveness of SEO measures, in terms of advertising placement or net linking. This is why online analytics tools prove to be of great help and deliver exhaustive data on the behavior of visitors. Google Analytics is the most popular and well-known tool for achieving these ends. 

 What is Google Analytics?

Google Analytics is a tool for analyzing websites and was created by the Urchin Software Corporation. Previously called “Urchin Tracking Monitor”, this tool was acquired by Google in 2005. The results are based on various cookies, which collect various information on the behavior of visitors to a website. The analysis of this data makes it possible to establish precise statistics, which makes it possible to answer the following questions from administrators:

  1. How many visitors came to the website and for how long exactly?
  2. What is the visit time on the site and in particular how long per page?
  3. Did people come to the site directly from Google, another search engine, or through another website?
  4. Are the users located in the region, on the territory, or abroad?
  5. What is the conversion rate (the number of visitors who have become buyers or who have taken actions on the site, for example, a download, a purchase, a registration, a click on an advertisement, etc.)
  6. At what stage of the visit did users leave the site?

Using this visitor information, Google’s analysis tool can define and classify different categories of users. Nevertheless, Google’s data collection methods are often controversial when it comes to respecting personal data. The leading search engine indeed stores data on servers in the United States, as well as analyzed user profiles, which may even correspond to a particular person if they have a Google account. 

How can admins take advantage of Google Analytics?

The data collected on users is an opportunity to be seized to ensure the quality and effectiveness of the content. It also allows you to assess the effectiveness of advertising campaigns. For example, you can link your Google AdWords account with your Analytics account, and easily filter which keywords have the expected success. It also allows you to analyze which points need to be optimized in your campaign. You can identify which pages are performing best on your site from information collected on visitor bounce rate and clickstream.

Configure Google Analytics for your web project

To use Google Analytics with your website, online store, application, or social networks, it is possible to open an independent account on or to link your Adwords account to the ‘tool. You’ll find the tracking tool under the “tools and analytics” tab, which requires a Google account. Define a site, an application, or a store in the properties and choose which users can have access to the data. If you want to get precise data on the conversion rate, set specific actions beforehand.

Once the tool has been defined according to your expectations, you can link your Google Analytics tracking code to your Web project. For this, the Google Tag Manager is very effective, especially if you add other tags to your website. If you only use the Google Analytics tracking code, manual integration directly into the HTML code of your pages is possible. For CMS like WordPress, there are additional modules to integrate the code with the system requirements. If you want to analyze the behavior of users on an application, it is necessary to use Google Analytics SDK (Software Development Kit) for Android or iOS. Alternatively, the Google Tag Manager for Mobile SDK (Software Development Kit) for Android and iOS is another effective solution, available for download.

Why Create An FAQ On Your Website?

Why Create An FAQ On Your Website?

The FAQ or Frequently Asked Questions is a list of questions/answers intended to answer the questions of Internet users about a company, a service, or a product.

An FAQ generally takes two forms:

It is then enough to unroll the question which interests us to know the answer.

Dynamic, that is to say, it takes the form of a search engine. In this case, A dedicated page appears for each question the user types in the search bar.

In this article, we will see the benefits you can derive from setting up an FAQ on your website.

Set up a FAQ to improve user confidence and enhance its expertise

Many sites include an FAQ, and their effectiveness is well established. It is in your interest to build one. This gives credibility in the eyes of users. Indeed, it is more pleasant for the latter to find the answers to their questions in a simple and fast way.

Visitors will have the impression that the company is involved and wants to help and guide them. And it enhances the sense of transparency that a brand exudes. Be careful, however, to ensure the relevance of the questions and answers. The creation of an FAQ must indeed be the result of in-depth reflection.

The company knows perfectly the characteristics of the products or services that it sells. Translating this information into an FAQ highlights the important characteristics of what is being sold.

Create an FAQ to reduce the time spent responding to customers via email and phone

Some companies are overwhelmed with questions from their customers.

The time taken to answer them could be spent on more urgent tasks, and the repetitive nature of this work is boring to deal with in the long run.

It is in this type of case that setting up an FAQ is the most recommended. It makes it possible to answer questions from prospects in advance and drastically reduces the number of questions asked by email and/or telephone.

Make a FAQ to improve your natural referencing

By nature, a FAQ will allow you to add content and keywords to the website and therefore ultimately improve its referencing.

But other factors can also help to rank better. The FAQ is indeed based on searches that you identify as frequent. Does this remind you of anything? Well, search engines use the same process. When we offer answers on an FAQ page, we potentially answer questions from Internet users asked in Google. Google indexes this content. He recognizes question-answer systems and uses them to construct his answer. Thus, the website can appear in the search results for a given question in the zero position or so-called snippets. This is a very effective way to get more traffic to a website.

To set up a dynamic FAQ, it is recommended to develop a minimum of content (more than 500 words) for each of the answer pages that will be set up For search engines to reference them properly.

How to build an effective FAQ?

It will, first of all, be necessary to identify the questions that users are asking.

List the questions often asked by customers by email or telephone

Keyword research tools can help, like SEMRush’s Keyword Magic Tool or Google Ads’ built-in Keyword Planner.

Think about research on your site: what keywords (or phrases) do visitors type to find the website? In google analytics go to “site search”. The functionality reveals how Internet users find a website and makes it possible to discover expressions that we do not necessarily think of.

When searching on Google, phrases or questions are suggested: use this famous “People also ask” feature

Ask his relatives. But also its users; for example, you can create a survey to collect customer opinions.

Who are our users? To create a good FAQ, you need to know exactly who you want to talk to. The language is not the same depending on the target: young people? more mature people? a rather serious domain or not?

As you will have understood, the FAQ is a powerful tool, useful for Internet users, it allows the company to save time and better promote its services and products. If you decide to create one, remember that the choice of questions and the wording are decisive. Your questions should be the ones you get asked most often. As for your answers, keep in mind that not everyone knows technical jargon. So be pedagogical and use intelligible terms. The prospects who contact you will be more qualified, which will allow you to work more efficiently.

What Are The Benefits Of An ERP Software For A Company?

An ERP, or integrated management software package, is software that allows a company to manage its resources efficiently. An ERP can provide several benefits to businesses of all sizes, including improved efficiency, better decision-making capabilities, and increased profitability. In this blog post, we’ll discuss the benefits an ERP can bring to businesses of all types and sizes.

ERP Software, What Exactly Are We Talking About?

ERP software is a type of software that helps businesses manage their operations, including inventory, manufacturing, and finance.

ERP is short for Enterprise Resource Planning. ERP software is used by businesses of all sizes to streamline operations and improve efficiency. They typically include modules for accounting, human resources, customer relationship management, and project management.

This management solution can be deployed on-premises or in the cloud.

The Advantages Of An ERP

  1. Help Your Business Run Smoother And More Efficiently

ERP software can be a useful tool for businesses of all sizes (from SMEs to large corporations). By automating tasks and providing a central location for information, the software solution can help businesses run more smoothly and efficiently.

Additionally, it can help businesses save time and money by reducing the need for manual data entry and paper-based reporting.

  1. Automate Many Tasks And Processes

In today’s business world, time is money. That’s why more and more companies are turning to ERP software to automate tasks and processes.

ERP software can help you save time and money by automating tasks such as invoicing, customer management, and order processing.

  1. Improve Communication Between Departments And Employees

Enterprise Resource Planning is designed to help organizations improve communication between departments and employees. The software provides a centralized repository for all communications, making it easy for employees to find the information they need.

The ERP also includes project and task management tools, so employees can stay on top of their work. Additionally, it offers a variety of features that make it easy to connect with other employees, including chat, video conferencing, and file sharing.

By using ERP software, organizations can improve communication between departments and employees, and allow employees to stay connected and productive.

  1. Help Track Inventory And Sales Data

This software can be used to manage and monitor all aspects of a business, including inventory management, sales, and finance.

This business management software helps track inventory levels and sales data. This information is used to gauge customer demand, optimize inventory levels, and forecast future sales.

This information may be used to assess customer preferences, identify trends, and adjust marketing and pricing strategies accordingly.

The ERP solution thus makes it possible to improve the customer relationship as a CRM could do.

  1. Provide A Better View Of Your Overall Business Performance

ERP software is a great way to get a better overview of your business performance.

It gives you the tools you need to track and monitor all aspects of your business, from sales and marketing to accounting and human resources. Everything is centralized in a single database.

It also allows you to customize reports and dashboards to suit your specific needs.

With ERP software, you can make informed decisions about allocating resources, improving processes, and focusing efforts for maximum impact. It is therefore an essential tool for any company that wants to optimize its operations and ensure its long-term success.

The Disadvantages Of ERP

If the advantages of an ERP are numerous, it is necessary to point out some disadvantages mainly related to its implementation.

The first is the cost of such software in business. The bill can indeed be quite high depending on the size of the company and the solution chosen (between a few thousand euros to several tens).

Then, setting up the integrated management software package is not easy and can take some time. It requires significant IT infrastructure and data integration can also be time-consuming.

Finally, for an ERP system to be effective, it must be used properly by all employees. Also, its adoption in business will require a major training effort.

In addition to these few disadvantages, the advantages of an ERP are numerous for a company, whether it is increased efficiency and productivity, reduced costs, or improved customer service. customer base. If you’re looking for ways to improve your business operations, consider implementing an ERP system.

The Essential Features Of An E-Commerce Mobile Application

Customers appreciate the services accessible via a mobile application: dematerialized loyalty card, reservation of a product, and tailor-made promotions. You take care of your image and affirm the quality of service of your business. Some features then become essential to facilitate their use and reaffirm the proximity with your customers. 

What are they? What are their uses? Answer in this article which will help you to design e-commerce services closer to the needs of your users.

1- Push Notifications, To Be Used In Moderation

This is the number 1 feature preferred by companies when they venture into the creation of a mobile application. Notifications allow personalized messages to be delivered directly to users’ smartphones. They are used in various cases:

  • News relay 
  • Exclusive offers
  • Location-based promotions
  • Rating of a product

This is a considerable advantage to communicating with the user in a personalized way and reinforcing their commitment to the brand.

Notification campaigns are carefully planned for automated mailings. Be careful not to abuse it because the user can quickly stop sending them or at worst uninstall the application.

2- In-App Purchases And Subscriptions (Or In-App Purchases)

The In-App Purchase consists of purchasing products from the mobile application. After downloading the application for free, the mobile user accesses additional content or a subscription purchased via the application.

There are different types of In-App purchases:

  • Consumable purchases (for example coins or currency for a game)
  • Non-consumable purchases  (example: removal of advertisements, access to premium features of an application)
  • The purchase of goods (for example products from e-commerce)

3- Geolocation, Without Faults

Mainly used on mobile, location detection offers a better user experience and facilitates the use of the store locator.

To avoid typographical errors, the idea is to use tricks like the auto-completion feature: it automatically completes the name of the city after entering the postal code. 

Error reduction is guaranteed!

4- The Store Locator, For Even More Proximity

This feature uses the user’s geolocation. Integrated into the application in the form of an interactive map, it locates the various digitized points of sale of a company.

The store locator streamlines the customer journey by opening a route from the application. It also facilitates access to much practical information such as:

  • Full contact details (address, postal code, city)
  • The phone
  • Email-address
  • The access map 
  • Opening hours 

This essential feature for companies and users is part of the web-to-store strategy, which consists of displaying the physical point of sale closest to your home. This is where the link between online and offline communication devices is created.

Another strategy perfectly adapted to the mobile application is the drive to store. Based on using GPS to guide you to the store, just enter a postcode or address to find the store closest to your location.

The application is also the link to your store!

5- Click & Collect, An Optimized Purchase Path

This mode of sale consists of buying or reserving a product online, before picking it up in-store. Click and Collect makes it possible to create a multi-channel purchase journey by linking e-commerce to physical commerce.

Any company that uses this strategy must be able to manage its stock of merchandise in real time. A stock management and order tracking tool is essential to support you in this implementation.

6- Barcode And QR Code Scanning, Direct Access To Information

Another feature specific to the mobile application: is barcode and QR Code scanning

The QR code represents a square graphic made up of a grid of black squares on a white background. It is a series of coded numbers and letters. To decrypt them, the scan is carried out via a reader or the mobile’s camera and offers simplified navigation to directly access product information: 

  • Price
  • Dimensions
  • Videos or photos in a situation 
  • Feature List 
  • Ratings 
  • Latest buyer reviews 

Complementary products that customers acquired at the same time as the product

Access to a chatbot or messaging system to request advice in real time

No need to waste your time looking for product information, a single scan is enough to find it directly on your mobile!

7- One-Click Customer Service

An undeniable service that your application can provide is communication. It can be combined with several points of contact to provide direct service to your company

  • Callback options
  • Messaging
  • Chat Support

One of the strengths of the mobile experience is that it can integrate feedback and assistance into the app. An instant way to react directly with you!

Why IT Audit Is Necessary For An Company?

For your system to be safe from attacks, an IT audit is crucial. In an IT audit, the main objective is to determine the availability of computer systems, the security and confidentiality of the information in the system, and the accuracy, reliability, and timeliness of the system.

Between the different software updates, the addition of devices, and the possible configuration errors, there are a thousand and one possible problems that can endanger the IT infrastructure and therefore jeopardize the productivity of a company.

Carrying out an IT audit makes it possible to better face these problems, or even to anticipate them in most cases.


A computer audit makes it possible to identify possible flaws in a computer system or an entire computer system.

By carrying out a complete inventory, it is easier later to organize the work, correct certain systems, to update or even change such software.

The Objectives Of An IT Audit Are:

  • Carry out a precise inventory: it will be necessary to inventory the operations on each computer station, on each server, each office application as well as the means of connection.
  • Set up preventive security: it is access to data that is at the center of the concerns of an IT audit. It is necessary to locate and identify each piece of data to better protect it and to determine a threshold of tolerance and accessibility.
  • Modify or improve the computer system: concern is given to material constraints as well as human resource constraints.



With an IT audit, you will save considerable time since you can anticipate possible problems related to technical errors and therefore react proactively and no longer curatively.

Your company will have a complete and recent inventory and this will allow you to measure yourself against the competition more calmly.


A computer audit also makes it possible to check whether your computer equipment complies with the legislation in force.

If your company had to face a merger, a resale, or an assignment, the IT audit facilitates the process to help any manipulations be carried out.


The manager or the IT manager can take care of this audit but their time is often limited, it is strongly recommended to turn to an external service provider to carry out this intervention.

By calling on an IT service provider outside the company, you ensure that you have a fresh and impartial look at your system and your IT equipment. Its assessment will be more objective and therefore more relevant for the company itself.

The external service provider will collect neutral testimonials and will not have to come up against possible hierarchy conflicts: its diagnosis will be 100% reliable and close to reality.

5 Criteria For Choosing An ERP For Your SME/SMI

 Whether it is a first ERP project for your SME or the change of an existing solution, the choice of ERP software should not be taken lightly. Indeed, choosing the right ERP will positively impact the performance and productivity of your business. Before starting to compare the different solutions on the market, the first step is to precisely define and formalize your needs.

If your SME is already equipped and you hesitate to renew your current management solution, discover our article on the 5 reasons to change your ERP software.

So which ERP to choose for your SME and how? Among the criteria for selecting an integrated management software package (ERP), we suggest that you study certain fundamentals to take into account before you decide. Then, you can make a comparison of the ERPs on the market.

  1. Knowledge Of Your SME/SMI Business

Some integrated management software packages can be adapted to a very broad industry spectrum (Trading, HR, Project, Production, Process, Logistics, Stock, etc.) and others are oriented toward a specific industry, sector, or profession.

Choose An ERP Solution Adapted To Your SME/SMI Specificities

When looking for an integrated management solution, SMEs regularly turn to publishers of generalist solutions with a strong reputation. This type of ERP, which is both “generic” and often oversized, involves more adaptations. Adaptations that increase the complexity, risks, deadlines, the costs of an ERP project for SMEs and also add difficulty to future updates.

Conversely, ERP software geared to your field of activity allows you to have a ready-to-use solution much more quickly, better expertise, and fewer specific developments to plan for. 

Choose An ERP Integrator Who Understands Your Business

Choosing an ERP integrator with expertise in your industry is just as important. With knowledge of your industry, the integrator will be able to analyze and resolve problems more effectively, saving you time and money.

  1. Functional Coverage And System Agility

Your future ERP must offer a favorable environment for decision-making and be flexible enough to adapt to your organization and the needs that you have previously formulated. It should in no way force you to change your processes. Your ERP software must ensure the proper management of information flows between the different departments of your company: sales, production, accounting, purchasing, and management.

Flexibility And Adaptability Of The Software To The Medium-Term Strategy

The functionalities offered by an ERP must be able to meet at least 80% of the immediate needs of your organization but also the medium-term needs. Indeed, your requirements and your needs at the moment should not be the only arguments that guide you in your purchase decision.

It is, therefore, necessary to reflect on certain possible scenarios that can be part of the company’s development and medium-term strategy: internationalization, the opening of new production sites, staff mobility, new markets, etc.

The selected solution must be flexible and modular enough to support you toward new realities. If the ERP you want has excessive limitations in terms of functionality and customization, it is advisable to look elsewhere.

The selected solution must be flexible and modular enough to support you toward new realities. If the ERP you want has excessive limitations in terms of customization, it is advisable to look elsewhere.

  1. User Experience And Adoption Of Your ERP Software Within Your Company

The adoption and appropriation of ERP software by the personnel of the company is a major issue and must be taken into consideration.

Naturally, a good ERP must be able to present the right information to the right people at the right time. But it must also be intuitive, and easily customizable.

Each employee of the company, whatever their function, will have to work daily with this new tool. Perhaps even employees who are not users of the current system will have to use this new ERP.

  1. Medium-Term Costs

The cost of ERP software is a fundamental issue. But too often, the company limits itself to considering the initial costs whereas it is essential to take into account the total costs over the medium – long term to compare the offers and their ROI.

Even though business models are changing faster than in the past, an ERP system should be seen as a long-term investment. According to several studies, an integrated management software package has a life cycle of 8 to 10 years on average.

  1. Sustainability And Quality Of Support

Sustainability must be verified at the level of the product itself, but also at the level of the service provider who will deploy the solution, and above all ensure support in the years that follow.

Ensuring the sustainability of software is not easy when you are not an IT specialist, especially considering that companies change ERP software every 10-12 years.

But do not hesitate to ask questions about the technologies used, and the architecture of the software, or even ask to have a presentation of the technical developments that have been made in recent years on the software. Many solutions available on the market today are more than 30 years old, and if technically the product has not evolved at all, this should concern you.

Beyond the solution, it is essential to choose the right partners because the human factor is the key to the success of your ERP project. Do not hesitate to inquire about after-sales service, customer service, ticket management, etc.

You must therefore carefully analyze the profile of the integrator and the ERP editor before you start. They will be present for several years at your side and will guarantee the performance of the system put in place. Be all the more vigilant if you are considering an open-source solution.