The COVID-19 has heavily affected every small, medium, and large company with more than 9,000+ new cases every day worldwide. Because when this pandemic stops, there are no definitive forecasts, entrepreneurs are searching for strategies for lead generation to preserve business continuity at this time of crisis.
Leads are in general, the introduction of the interest of a client in any of your goods or services. You will cultivate the leads and turn them into long-term loyal customers by making constant, strategized efforts.
You have to select all the best channels to communicate with the right audience and convince them to become active ambassadors of your business similar to a fisherman who narrowly spreads the net on all four corners of the water body.
In this blog, we have explained how lead generation activities will contribute to your business growth during unprecedented times. Also, we have compiled various types of lead generation techniques that will bring fruitful outcomes.
How Lead Generation works?
You have to create good exposure on those channels after finding the right channels to stay in contact with your audience. For instance, nowadays most individuals consume social media. Think of the various ways to advertise the organization on social networks.
Your next goal should be to obtain your visitors’ contact details once you receive traffic to your website. Like you can ask your guests to include their email ID to access gated content such as case studies, e-books, webinars, etc.
The lead generation concept can be carried out in two methods, inbound and outbound, depending on the platform you prefer.
Our in-depth understanding helped us to compile the best channels to generate leads online & offline. To explore how you can make the best use of each platform, keep reading.
What is inbound Lead Generation?
Inbound lead generation is an efficient method in which you pull your target audience through useful content and efficient SEO practices into your market.
Effective ways of Generating Inbound Leads
Here we have mentioned a few inbound result-driving techniques that lead to your sales funnel through which you can capture efficiency.
Blogs
You don’t need to force the audience into your company through blogs, instead, they will voluntarily be invited to work with you. Any post that is heavily written about addressing user issues never fails to draw the attention of the reader.
There are chances that when readers are happy with your answers/solutions, they can look out to meet you!
Therefore, blog content marketing is a budget-friendly strategy from which you can boost traffic and contribute to your website.
Visuals
People usually fall in love with animated graphics, aesthetic pictures, and other elements that are visually appealing. In certain cases, the audience is not interested in obtaining information from posts.
This is where the scene is penetrated by visuals. Visuals such as maps, graphics, infographics, videos, etc. improve readership by 80%. There are better chances to represent your thoughts and inform your prospects by creating eye-catchy visuals.
Case Studies
In general, potential customers decided to work with a company that effectively addresses the customers’ pain points. Case studies are an important source of promotion in which you can explain how the major and minor problems encountered by your customers have been treated and resolved.
They will trust your brand as potential leads go through your case studies and decide to work with you to take advantage of your goods and services. Try therefore to write more case studies to expose to your prospects your valuable work.
Also, if you need to get more information about the methods and techniques we use, we have written a lot of case studies, then check our case study page.
Webinars
No doubt, webinars are a powerful magnet through which prospective leads can be drawn to become part of your business. A webinar is the best way of producing high-quality leads, 73 percent of B2B marketers and sales leaders claim. When it comes to webinars, a promotion at the right time through the correct channels helps you achieve your goals for the webinar.
If you arrange a webinar correctly at least 3 weeks in advance and do the right promotion, it will be easier. This is because about 54% of webinar registration takes place at least eight days before the event, and 46% of registration takes place within a week of the event.
In reality, through his webinars, Neil Patel, the king of digital marketing, created 518,399 visitors and 16,394 leads to his website.
You can get customer contact information by sharing your experiences via webinars, and communicate with your customers to push leads to your sales funnel.
Video Funnels
If you look from the shoes of the consumers in today’s fast-paced world, it is really bitter for customers to read the long product details or dig deep into your service website. If you want to open the audience’s minds and engage them with your brand, then the keys are videos!
In addition, videos are a win-win ingredient. Consumers and advertisers alike have strong enthusiasm for videos. Consumers like videos, as video material is digestible, entertaining, and engaging. On the other side, because they have a big return on investment (ROI), marketers love videos.
More than 79 percent of internet users have a YouTube account of their own. The YouTube platform is optimised by top-leading digital marketing experts. On his YouTube channel, for example, Brian Dean, the SEO expert, has more than 367K+ subscribers.
You can push your YouTube subscribers to your email list through consistent efforts and smart strategies, and inspire them to leverage your goods and services. Click on the link if you’d like to visit our YouTube channel.
Ebooks
All the knowledge about a subject through small content such as blogs, infographics, etc is possibly a daunting challenge to cover.
One of the content marketing practises by which you can illustrate a subject in depth is e-books. It’s an undeniable fact that an e-book can only be written by experts with in-depth knowledge of a specific topic. So the consumer will trust you as a well-experienced brand in the industry when you publish e-books.
Podcasts
Podcasts have become an important part of everyday life, and people prefer to listen to podcasts without interrupting their normal activities while doing their daily chores. Up to a third of American adults between the ages of 25 and 34 are podcast listeners, according to Music Oomph.
There are about 80 million business pages on Facebook, but there are just 700,000 podcasts on the air. Podcasts only have less competition compared to other content marketing channels and allow you to quickly gain attention among a small crowd of competitors.
Plus, since mobile-friendly podcasts can be built, it stretches a broad path to reach the mobile audience. Clearly, about 69% of podcast listeners are on their mobile devices.
Podcasts serve as an interactive marketing feature that enables hosts, similar to a conventional radio show, to build surveys, respond to questions, and attend audio calls. You can raise the level of engagement of your listeners through podcasts and create a loyal following.
Social Media
Surprisingly, most individuals use social media to follow a brand. Therefore it is a wise move to generate an inbound lead to your company via social media.
Here’s a famous Birchbox beauty brand that utilises Instagram, Pinterest, and YouTube. They post colourful product photos and invite the public to try their samples at no cost. If you like it you can purchase one after consuming the stuff, paying the actual cost.
SEO
All the efforts you put on blogs, social media posts, infographics, podcasts, and others could go in vain without an active SEO practise. There are chances for you to achieve better rankings on SERPs only when you optimise your content according to the guidelines and algorithms.
Runner’s World, for example, optimised its content according to Google guidelines and was able to spot organic rankings and snippets featured.
What are Outbound Lead generation techniques?
Outbound lead generation refers to the strategic method of reaching the target audience through successful billboards for ads, emails, phone calls, etc.
Effective Ways of generating Outbound Lead Generation
Cold Email
A cost-effective and high ROI outbound marketing strategy is cold email. Ambition, a sales performance management software company, may for example, get 73 new leads from a cold email campaign out of 572 total prospects.
Justin McGill was able to expand his company to $30k MRR/month by sending the audience cold emails. Also with their mobile app cold email campaign, Crazy Eye marketing received open rates of 50 percent and response rates of 10 percent.
These B2B accomplishments show that cold emails are a great outbound lead magnet that can drive the efficiency of your sales funnel.
Direct Email
Direct mail requires the delivery of a piece of physical mail via mail service providers to the clients or prospects.
Ulta Cosmetics, a beauty franchise in the United States for example, has agreed to increase its customer retention. It launched a direct mail campaign for this which included aggressive prices and a new weekly voucher for taking in and redeeming prospects.
This resulted in 82% of both Ulta Beauty and their top competitor customers being motivated, citing that Ulta’s regular discounts and points system kept them coming back.
Direct mail marketing is one of the great methods of lead generation from which you can physically meet clients. You will also have the full influence on who receives your letter, at what time it should be sent, and how many individuals you should meet.
Trade Shows
A trade show is an event where companies meet to learn, find goods to purchase and promote their own products and services in the same industry.
Aqua Paw attended the Global Pet Expo here to increase awareness of their new product and probably create ties within the pet industry. Aqua Paw won the New Product Showcase Winner’s award at this trade show, which again helped raise awareness of their brand.
As trade shows are open only to registered audiences, reputable representatives of the organisation or members of the press, you will meet the audience and have a productive conversation.
It’s easy to introduce paid ads where you can set up a campaign on your favourite ad network and only pay when someone clicks your ad. Some of the biggest advertisement channels that you can use to drive loads of traffic back to your website are Facebook, Google, and Twitter.
Uber, for instance, pays for ads across social media sites and across several web pages. If you visit a travel-related website or a travel blog, Uber’s paid ads can be found on those platforms.
Over to You – Choose the Best Lead Generation Approach that Captures Quality Leads to Your Sales Funnel
To push future leads into your sales funnel, we have discussed possible inbound and outbound lead generation approaches. Now it’s all your part to choose the right ones based on the requirements and goals of your company.
Lead generation is the initial phase you take to expand your company’s growth. Lead generation is the mechanism by which your goods and services are stimulated by the desires of your future audience.
https://semaglupharm.shop/# SemagluPharm
LipiPharm Lipi Pharm LipiPharm
LipiPharm: Lipi Pharm – Lipi Pharm
https://semaglupharm.com/# SemagluPharm
should i take coq10 with lipitor: LipiPharm – Cheap Lipitor 10mg / 20mg / 40mg
Lipi Pharm lipitor, which is better lipitor or crestor
No doctor visit required statins: CrestorPharm – Crestor Pharm
https://semaglupharm.com/# SemagluPharm
PredniPharm: prednisone 40 mg price – PredniPharm
https://crestorpharm.shop/# Crestor home delivery USA
п»їBuy Lipitor without prescription USA Lipi Pharm Lipi Pharm
prednisone otc price: PredniPharm – can you buy prednisone over the counter in usa
https://semaglupharm.com/# what to eat on semaglutide
CrestorPharm: Crestor Pharm – Crestor Pharm
atorvastatin without calcium what happens if you eat eggs when on lipitor LipiPharm
Buy statins online discreet shipping: Best price for Crestor online USA – rosuvastatin and insomnia
semaglutide 2.5 mg: Where to buy Semaglutide legally – Semaglu Pharm
https://crestorpharm.com/# CrestorPharm
https://semaglupharm.shop/# SemagluPharm
Semaglu Pharm: SemagluPharm – how semaglutide works
Predni Pharm Predni Pharm Predni Pharm
how long after stopping lipitor will muscle pain stop: LipiPharm – LipiPharm
https://semaglupharm.com/# Safe delivery in the US
LipiPharm: FDA-approved generic statins online – LipiPharm
LipiPharm LipiPharm side effects of atorvastatin calcium
atorvastatin for: does lipitor affect the liver – LipiPharm
https://semaglupharm.com/# Semaglu Pharm
https://semaglupharm.shop/# what is the problem with rybelsus?
rosuvastatin dosage for high cholesterol: Crestor Pharm – why is crestor taken at night
CrestorPharm CrestorPharm Crestor Pharm
lipitor cause weight gain: Lipi Pharm – Online statin drugs no doctor visit
https://semaglupharm.com/# SemagluPharm
SemagluPharm: SemagluPharm – Semaglu Pharm
how can i get prednisone prednisone pill 20 mg prednisone 5mg cost
https://semaglupharm.shop/# SemagluPharm
PredniPharm: prednisone purchase canada – Predni Pharm
rosuvastatin ezetimibe 10/10: CrestorPharm – CrestorPharm
SemagluPharm SemagluPharm SemagluPharm
https://prednipharm.com/# prednisone cost 10mg
https://semaglupharm.shop/# how does rybelsus work
prednisone 5093: Predni Pharm – steroids prednisone for sale
rosuvastatin cost without insurance: Crestor Pharm – Crestor 10mg / 20mg / 40mg online
Crestor Pharm Crestor Pharm CrestorPharm
http://semaglupharm.com/# SemagluPharm
LipiPharm: lipitor how does it work – LipiPharm
Discreet shipping for Lipitor: LipiPharm – LipiPharm
SemagluPharm Rybelsus side effects and dosage can you take rybelsus with other medications
https://semaglupharm.com/# SemagluPharm
https://lipipharm.com/# how long does it take lipitor to get out of your system
SemagluPharm: Rybelsus side effects and dosage – Rybelsus 3mg 7mg 14mg
Rybelsus for blood sugar control: SemagluPharm – Semaglu Pharm
atorvastatin 20 mg when to take it No RX Lipitor online LipiPharm
https://semaglupharm.com/# semaglutide sodium
PredniPharm: Predni Pharm – prednisone tablets canada
https://medsfrommexico.com/# Meds From Mexico
pharmacy website india India Pharm Global world pharmacy india
canadian pharmacy tampa: Canada Pharm Global – canada discount pharmacy
https://canadapharmglobal.shop/# canadian pharmacy
India Pharm Global: India Pharm Global – buy medicines online in india
http://canadapharmglobal.com/# canadian pharmacy 24 com
top 10 pharmacies in india: Online medicine order – indian pharmacy paypal
canadian pharmacy ltd canadian pharmacy store canadian pharmacy world reviews
India Pharm Global: India Pharm Global – cheapest online pharmacy india
https://indiapharmglobal.com/# reputable indian pharmacies
buy prescription drugs from india: indian pharmacy paypal – indianpharmacy com
India Pharm Global mail order pharmacy india India Pharm Global
https://indiapharmglobal.com/# world pharmacy india
https://indiapharmglobal.shop/# India Pharm Global
India Pharm Global: reputable indian pharmacies – top online pharmacy india
best online pharmacy india: india online pharmacy – top 10 online pharmacy in india
reddit canadian pharmacy Canada Pharm Global canadian pharmacy antibiotics
https://indiapharmglobal.shop/# India Pharm Global
canadapharmacyonline: Canada Pharm Global – buy canadian drugs
top 10 online pharmacy in india: cheapest online pharmacy india – India Pharm Global
https://canadapharmglobal.shop/# canadian drug
canadian drug pharmacy reputable canadian online pharmacy safe online pharmacies in canada
https://medsfrommexico.com/# Meds From Mexico
onlinecanadianpharmacy: Canada Pharm Global – canadian pharmacy oxycodone
buy prescription drugs from india: indianpharmacy com – India Pharm Global
mexican online pharmacies prescription drugs п»їbest mexican online pharmacies mexico drug stores pharmacies
https://canadapharmglobal.shop/# reputable canadian pharmacy
canadian pharmacies that deliver to the us: escrow pharmacy canada – canadian pharmacy india
canadian drug pharmacy: canadadrugpharmacy com – canadian drug stores
http://indiapharmglobal.com/# India Pharm Global
canadian pharmacy ed medications pharmacies in canada that ship to the us canadian drugs pharmacy
https://indiapharmglobal.shop/# India Pharm Global
India Pharm Global: Online medicine home delivery – mail order pharmacy india
canadian online pharmacy: Canada Pharm Global – canadianpharmacymeds
https://canadapharmglobal.shop/# reliable canadian online pharmacy
buying prescription drugs in mexico online mexican mail order pharmacies mexican drugstore online
canadian pharmacy: canadian pharmacy king – certified canadian international pharmacy
India Pharm Global: India Pharm Global – top 10 online pharmacy in india
https://canadapharmglobal.shop/# canadian pharmacy ratings
http://medsfrommexico.com/# mexican online pharmacies prescription drugs
medication from mexico pharmacy medicine in mexico pharmacies Meds From Mexico
Papa Farma: Papa Farma – donde comprar cialis de forma segura
http://raskapotek.com/# lutein apotek
chiama amazon numero verde: italia farmacia – 20% di 400
gocce night and day vinali recensioni EFarmaciaIt EFarmaciaIt
billig nettside: probiotika hund apotek – Rask Apotek
https://svenskapharma.com/# glidmedel apotek
https://svenskapharma.shop/# Svenska Pharma
EFarmaciaIt: integratori farmacia – EFarmaciaIt
amazon poligono la isla Papa Farma cialis black opiniones
citrafleet precio farmacia: loniten 5 mg espaГ±a – mas parafarmacia
https://efarmaciait.com/# EFarmaciaIt
apotek antigentest: Svenska Pharma – Svenska Pharma
ready gel bambini recensioni orale significato EFarmaciaIt
dir ofertas: Papa Farma – producto farmaceutico
http://papafarma.com/# movicol in english
http://efarmaciait.com/# EFarmaciaIt
mint gravid graviditetstest billigt apotek se mina recept
EFarmaciaIt: EFarmaciaIt – EFarmaciaIt
https://efarmaciait.shop/# EFarmaciaIt
xanax compresse 0 25 prezzo: EFarmaciaIt – EFarmaciaIt
viagra barcelona Papa Farma mycostatin comprar online
oral-b io 10 precio: Papa Farma – farma direct
https://efarmaciait.shop/# esteclin tosse
https://raskapotek.shop/# Rask Apotek
Rask Apotek: tretinoin krem apotek – skjeggolje apotek
Svenska Pharma: Svenska Pharma – amoxicillin apotek
difmetre compresse a cosa serve pigitil recensioni lucen a cosa serve
https://svenskapharma.com/# bästa graviditetstest
farmacia 33 recensioni: farma point – farmacie online recensioni
Papa Farma: Papa Farma – Papa Farma
ortopedia valencia 24h farmacias a la venta dodot gratis
https://raskapotek.shop/# sjekke føflekker på apotek
https://svenskapharma.shop/# Svenska Pharma
Svenska Pharma: apotek Г¶ppet nu – Svenska Pharma
EFarmaciaIt: EFarmaciaIt – vermox gocce
http://raskapotek.com/# måle blodtrykk på apotek
EFarmaciaIt 8% di 500 gliatilin flaconcini prezzo
https://svenskapharma.com/# Svenska Pharma
cosa serve cistalgan: gentamicina – EFarmaciaIt
novadien recensioni: EFarmaciaIt – EFarmaciaIt
hammertГҐ apotek kompresjons bh apotek Rask Apotek
http://efarmaciait.com/# farmacia on line piГ№ economica
https://papafarma.com/# farmacia gran parque
Rask Apotek: julekalender apotek – angrepille pris apotek
Svenska Pharma: klorhexidin apotek – Svenska Pharma
Rask Apotek jerntilskudd apotek spoteket
http://svenskapharma.com/# antibiotika apotek
Svenska Pharma: Svenska Pharma – Svenska Pharma
mycostatin para que sirve Papa Farma Papa Farma
https://raskapotek.com/# urintest apotek
slankepiller apotek: Rask Apotek – sitronsГҐpe apotek
http://raskapotek.com/# Rask Apotek
Svenska Pharma: online apotek – hur stavas vГ¤lkommen
farmacia orlandi online EFarmaciaIt EFarmaciaIt
PharmaJetzt: online medicine – Pharma Jetzt
Medicijn Punt: internetapotheek nederland – online apotheek nederland zonder recept
Pharma Confiance ivermectine acheter pilule viagra bleu prix
http://pharmajetzt.com/# günstigste internetapotheke
https://pharmaconfiance.com/# fiГЁvre chien traitement naturel
Pharma Jetzt: gГјnstige apotheke online shop – Pharma Jetzt
entreprise de livraison de mГ©dicaments: Pharma Confiance – Pharma Confiance
https://pharmaconfiance.com/# achat sildenafil
onlineapotheke pille kaufen apotheke PharmaJetzt
tel pharmacie: online medicine – Pharma Confiance
PharmaConnectUSA: Pharma Connect USA – Pharma Connect USA
http://pharmaconfiance.com/# pharmacie bonne
http://pharmaconnectusa.com/# Pharma Connect USA
PharmaConnectUSA Pharma Connect USA klonopin+indian pharmacy
online apotheek nederland: apteka den haag – apotheker online
https://medicijnpunt.com/# MedicijnPunt
Pharma Connect USA: carefirst rx pharmacy – xlpharmacy generic cialis
xenical 120 mg prix en pharmacie taille sГ©vГЁre marronnier Pharma Confiance
PharmaConnectUSA: indian pharmacy – adipex pharmacy prices
https://pharmajetzt.shop/# PharmaJetzt
https://pharmajetzt.shop/# PharmaJetzt
PharmaConnectUSA: online pharmacy pain meds – online pharmacy tylenol 3
Pharma Confiance alzheimer douleur jambes pharma santГ©
PharmaJetzt: PharmaJetzt – versandapotheke versandkostenfrei
https://medicijnpunt.shop/# Medicijn Punt
internet apotheke test: PharmaJetzt – Pharma Jetzt
Pharma Confiance Pharma Confiance Pharma Confiance
http://pharmajetzt.com/# luitpold apotheke berlin
Pharma Confiance: Pharma Confiance – Pharma Confiance
https://pharmajetzt.com/# gГјnstiger apotheke
Pharma Jetzt: Pharma Jetzt – luitpold apotheke
MedicijnPunt MedicijnPunt MedicijnPunt
http://medicijnpunt.com/# medicijnen kopen met ideal
Pharma Jetzt: online apotheke kostenloser versand – PharmaJetzt
MedicijnPunt: pharmacy online – apotheken in holland
cymbalta indian pharmacy PharmaConnectUSA PharmaConnectUSA
https://pharmaconfiance.shop/# acheter aicar en pharmacie
Pharma Jetzt: Pharma Jetzt – medikamenten preisvergleich
http://medicijnpunt.com/# Medicijn Punt
beste online apotheek: п»їmedicijnen bestellen – medicijn online
https://pharmajetzt.com/# internet apotheke bad steben
pharmacy orlando PharmaConnectUSA PharmaConnectUSA
Pharma Confiance: Pharma Confiance – tadalafil prix
Pharma Connect USA: PharmaConnectUSA – Pharma Connect USA
http://pharmajetzt.com/# ihre apotheken de
PharmaJetzt Pharma Jetzt online apotheke ohne versandkosten
Pharma Jetzt: medikamente sofort liefern – PharmaJetzt
https://pharmajetzt.shop/# shop apotheke bestellung
Pharma Confiance: Pharma Confiance – nutri prescription avis
http://pharmaconfiance.com/# comparatif parapharmacie en ligne
PharmaJetzt online apo versandapotheke shop apotheke
online medicatie bestellen: MedicijnPunt – medicij
http://pharmaconnectusa.com/# PharmaConnectUSA
Medicijn Punt: medicijnen kopen – medicijnen online
Pharma Connect USA online pharmacy legal PharmaConnectUSA
pharmacie en ligne sans ordonnance luxembourg: Pharma Confiance – cialis ne fonctionne pas
http://medicijnpunt.com/# Medicijn Punt
gss exemple: parapharmacie paris – Pharma Confiance
https://pharmaconfiance.com/# Pharma Confiance
spray magnesium pieds: la creme de paris notre dame – tchat soumission
http://pharmaconnectusa.com/# PharmaConnectUSA
Pharma Jetzt: Pharma Jetzt – Pharma Jetzt
Medicijn Punt: holland apotheke – Medicijn Punt
http://pharmaconnectusa.com/# low dose naltrexone pharmacy
cialis 5 mg prix france: Pharma Confiance – Pharma Confiance
Pharma Confiance: Pharma Confiance – donne chaton cher 18
http://medicijnpunt.com/# medicatielijst apotheek
https://pharmajetzt.shop/# PharmaJetzt
apotheke obline: pillen kaufen – Pharma Jetzt
Pharma Jetzt: medikamente gГјnstig kaufen – shopapotal
https://medicijnpunt.shop/# Medicijn Punt
rite aid pharmacy store locations: rx pharmacy no prescription – PharmaConnectUSA
online versandapotheke: PharmaJetzt – PharmaJetzt
https://pharmaconfiance.shop/# Pharma Confiance
https://medicijnpunt.com/# MedicijnPunt
holandia apteka internetowa: Medicijn Punt – MedicijnPunt
online shop apotheke: bei apotheke bestellen – PharmaJetzt
https://pharmaconfiance.shop/# amoxicilline + doliprane 1000
http://pharmaconnectusa.com/# Sporanox
rx pharmacy services: target pharmacy store hours – Pharma Connect USA
https://pharmajetzt.com/# apotheken online shop
https://pharmajetzt.shop/# shop apotheke versandkosten
Pharma Jetzt: PharmaJetzt – medikamente online bestellen
Pharma Confiance: Pharma Confiance – viagra comprimГ©
http://pharmajetzt.com/# Pharma Jetzt
MedicijnPunt: betrouwbare online apotheek – apteka den haag
PharmaConnectUSA: PharmaConnectUSA – clindamycin online pharmacy
http://pharmajetzt.com/# Pharma Jetzt
http://pharmajetzt.com/# bad apotheke online shop
PharmaJetzt: Pharma Jetzt – PharmaJetzt
Medicijn Punt: MedicijnPunt – MedicijnPunt