Digital Solutions - Ouriken Blogs

At one time online marketing was simply a new and different way to market. It opened up a new kind of media on which to trade goods and services. But in past few years, the importance of digital marketing has become something else. It’s become an indispensable part of what a business is to its clients. It’s no longer sufficient to have a website or run any un-focused AdWords campaign. If you don’t have integrated digital marketing solution working for your business then time is working against you because of it. As the Internet grows twisted with everything we do, the value of digital marketing is becoming crystal clear. The main benefit of digital marketing is that a targeted audience can be reached in an economical and measurable way. Other digital marketing advantages add increasing brand loyalty and pushing online sales.

Let’s take a look at why your business requires digital marketing to grow and succeed.

Advanced Analytics

Digital Marketing helps you know the following about your ads and user:

You can know whether they viewed or not. But in the case of TV ads, you don’t even know that much. The TV might be on mute or they could have been in some other room.
If they interacted with the ad after viewing
Have they shown a liking for the ad by checking the likes?
If they shared the ad with friends or family which itself gives an indirect boost to the ad.
If they click on some action button mentioned on the ad.
We can also track the demographics of the viewers as this is much easier to track with free analytics tools provided by Google like Google Analytics. Also, there are many paid tools available which even give more insights.

Personalization

When your client database is linked to your website, then whenever someone visits your website, you can welcome them with your targeted offers. The more they purchase from you, the more you can improve your customer profile and business effectively and efficiently to them. With the help of digital marketing services, you can build a very strong presence on social media platforms. Also by getting connected with social media and handling it carefully, you can develop customer loyalty and build a reputation for being easy to engage with.

Easy to Scale & Adapt

With any marketing campaign or tool to run, there’s initial investment needed to get traffic streaming to your business. But the effect of a digital marketing plan for small businesses becomes very obvious when you see how simple it is to scale and adapt as your business develops and grows. For instance, with social media campaigns, you can choose a daily budget with display ads and search ads. Which will help you know exactly how much that campaign will cost you. You start seeing amazing results and you also need not have to go and renegotiate an ad spot to keep the ad going. Your ad remains uninterrupted. As you continue to convert that traffic, you just increase your everyday spend and revenues with it. And If something is not working in your marketing campaign, you do not have to wait for the ad agreement to run out. Also, you don’t have to start from scratch. Since you have got the control and power so you need to just make a few small changes and re-launch the ad. The importance of digital marketing rests in the fact that you can get on-the-spot results. Analyze data and bring changes quick to decrease wasted ad spend and spent revenues. This proves to us how digital marketing solutions for a small business.

Best ROI

Email marketing is one marketing method which as the highest ROI. It can show great results for the business. It is a conversion machine. But you need to build your email list with quality subscribers. Then deliver very relevant and quality content to a subscriber’s inbox. This is usually achieved through a blend of social media marketing and content marketing. But these marketing methods have an effective ROI of their own. Content marketing can create three times the leads for about 62% less than traditional marketing. When we talk about leads we are just not talking about website traffic but they are likely to buy your product and become loyal consumers as you nourish that relationship.

Social media can give indirect ROI at times. Forbes study observed that companies using social media exceed 78% of businesses when compared to ones who don’t use social media. IBM noticed that a lead which comes in through social media is seven times more likely to convert into a paying customer. That also means it is more likely that you are spending less money when trying to convert people who will never develop as paying customers. The ultimate priority as a small business is cost-effectiveness. Every Rupee you spend matters. You need to know it is going to give you an ROI. That is the value of digital marketing to small business.

Global Influence

A website empowers you to discover new markets and trade globally with only a small investment. The growth of digital and social media marketing has motivated brands to adopt global marketing at a very deeper level. The lines between separate markets have become smudged. Digital Marketing campaigns appeared in one region surely ‘leak’ to others via social media channels, as are the people’s comments, feedback, and opinions, whether positive or negative.

This approach has worked especially well for certain brands. For instance, Coca-Cola established the initial concept of global marketing and has maintained to hold its slogans universal over the years. From slogans like ‘Have a Coke and smile’ in 1979 to ‘Can’t Beat The Feeling’ in 1989 and ‘Always Coca-Cola’ in 1993, its taglines attracted to its audience’s emotions – universally so. Similarly, Nike has also placed the bar pretty high when it comes to embracing digital as a platform to accelerate global campaigns. A shift positively occurred when Nike launched the Nike iD online store, that allows customers to customize their own shoes. It was a success, with sales reaching above $100 million in a few years. Nike has not looked back since then.

Ouriken has passionate digital strategist who helps in creating digital ecosystems and brands wherein providing a proper digital marketing solution for your business. Also, we give website development services in India and Overseas. We focus on technology research, training, innovation & development of the product.

The importance of social media in business is growing at a very accelerated pace. With more and more people joining social media sites and using them on a regular basis and efficient manner, the social media industry is bound to become larger in days to come. It is booming like never before.

Social media is soon becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this effective source, you are missing out an incredible marketing opportunity, as it makes it easy to reach the word about your product and mission.

With such marvellous growth, every business now needs to leverage proper social media channels in the best possible way. By giving your business brand the social media touch, you not only create more business but also relate with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

According to an infographic published by Ambassador, 71% of consumers are more likely to promote a brand to others if they have a positive experience with it on social media.

1.Improved Brand Awareness

Social media is one of the most stress-free and effective digital marketing platforms that can be used to increase your business visibility. To begin with, create social media profiles for your business and start networking and connecting with others. By applying a social media strategy, it will help you significantly improve your brand recognition. By employing only a few hours per week, over 91% of marketers claimed that their social marketing efforts hugely increased their brand visibility and increased user experience. Surely, having a social media page for your brand will benefit your business and with regular practice, it can also produce a wide audience for your business in no time.

2.Cost-Effective

For an advertising strategy, social media marketing is likely the most cost-effective channel. The account can be created for free for almost all social networking platforms. But if you choose to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is significant as it helps you achieve a higher return on investment and hold a greater budget for other marketing and business payments. Just by investing limited money and time, you can significantly enhance your conversion rates and ultimately generate a return on investment on the money that you primarily invested.

3.Engage With Your Customers

Social media is a great way to engage and interact clients. The more you communicate with the audience, the higher chances you have of conversion. Establish a two-way communication with your target audience so that their preferences are known and their interest is catered with ease. Moreover, connection and engagement with customers are one of the ways to gain their attention and convey them your brand message. Hence, your brand will reach a wider audience in genuine terms and gets itself established without any hassle.

4.Increased Traffic

One of the other benefits of Social Media is that it also helps boost your website traffic. By sharing your content on social media, you are supplying users a reason to click-through to your website. On your social account, the higher the quality content you share, the more inbound traffic you will generate while making conversion chances.

5.Improved Brand Loyalty

When you have a social media presence, you make it accessible for your customers to locate you and connect with you. By connecting with your customers through social media, you are more likely to upsurge customer retention and customer loyalty. Since generating a loyal customer base is one of the principal goals of almost any business. It is vital to often engage with your customers and start developing a connection with them. Social media is not just restricted to introducing your product, it is also a leading platform for promotional campaigns. A customer considers these platforms as service channels where they can directly communicate with the business.

6.Stronger Customer Satisfaction

Social media plays an indispensable role in networking and communication platform. With the aid of these platforms, building a voice for your company is essential in enhancing the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than an automated message. A brand that values its customers, takes the time to form a personal message, which is perceived naturally in a positive light.

7.Marketplace Awareness

One of the best ways to find the requirements and wants of your clients rather than directly communicating with them is Marketplace awareness. It is also marked as the most important advantage of social media. By following the activities on your profile, you can see customers’ interest and views that you might not identify otherwise if you didn’t have a social media presence. As a complementary analysis tool, social media can help you get data and a greater knowledge of your industry. Once you get an immense following, you can then use added tools to measure other demographics of your consumers.

8.More Brand Authority

For earning your business more strong, brand loyalty and consumer satisfaction both play a vital role, but it all comes down to communication. When customers see your company posting on social media, mainly replying to their queries and posting unique content, it helps them develop a positive image in their minds. Constantly interacting with your customers shows that you and your business care about them. Once you get some satisfied customers, who are vocal about their positive buying experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

9.Enhanced SEO Rankings

Social media presence is becoming a vital part in determining rankings. These days, to achieve a successful ranking, SEO requirements are continuously changing. Therefore, it is no longer enough to only optimize your website and regularly update your blog. Companies sharing their content on social media are carrying out a brand signal to search engine that delivers to your brand validity, integrity, and constancy.

10.Real-time Performance Analysis

Knowing if your advertisement is working or not is essential in order to improve it. When you’re doing any kind of offline advertising, you’re unable to analyse the performance of your ad campaign. Which paralyzes massively efforts. Social media ads, on the other hand, lets you to constantly have a track of how great (or how bad) your ad is working. You’re able to edit your ad on the fly and spontaneously view the results.

Final Words

There is no denying that Social media marketing has several benefits for start-ups and established brands. By frequent updating the appropriate social media marketing plan, it will lead to increased traffic, better SEO, enhanced brand loyalty, better customer satisfaction and much more. Your competition is already growing on social media day by day, so don’t let your competitors take your likely customers. The immediate you start, the faster you notice the growth in your business.

If you want to have your own social media marketing but do not have the expertise to do so. We at Ouriken, implement innovative digital solutions to generate many new connections, products, services, ideas, insights, and efficiencies. When you blend social, mobile, advanced analytics, cloud, and IoT with modernized technologies including user-centred design, Agile and DevOps, and you have strong digital solutions. This benefits the businesses to grow in an enormous way.

We combine in-depth product knowledge and digital technical expertise with a consultative approach. We provide service that helps you to transform your organization and create new and innovative digital services. Our digital strategists and technology specialists are transforming the way our clients think about, assemble, sell and execute digital services.

Category : Digital Solutions

Why your Business Needs Digital Marketing to Grow and Thrive?

Advanced Analytics

Personalization

Easy to Scale & Adapt

Best ROI

Global Influence