2019 - Ouriken Blogs

What is the best time to send push notifications?

Introduction

A push notification is a marketing message that companies can send at any time, regardless of whether the user is currently browsing through the application or website, on mobile phones or laptops respectively. So that means it can be both- app-based and web version.

These days push notification has become the most popular and efficient tool for increasing sales and retention. They are basically used to engage and re-engage your existing users and also create new clientele and inspire them to use your application actively. While sending or triggering push notifications is is really very important to follow a few guidelines so that the purpose of sending such notifications is solved. Here when we talk about guidelines our main focus is when where and how. Because if the notifications are sent in a vague manner untimely that may annoy and irritate the user and chances are that he may opt-out. So it is very to research regarding the frequency and time before sending the notifications. Thankfully because of the emergence of technology, you can automatically segregate and set the time for your notification only once, without repeating the steps every time.

In order, not to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using PushPush.io.

Check the timezone of your users

Technology has bought the world very close. So it may happen that the timezone of your client and you are different. Business is spread across the globe so here time plays a very important role. The time at which your users get notifications from you is one significant aspect adding to the achievement of your campaign. You have to make sure that the scheduling of your push notifications is in inline with the timezone of all your target users. For example: Being a radio taxi cab like Uber, if you send a push notification on its mobile app giving discount coupon during peak commute hours will boost the bookings.

Plan the Days

While planning your push notification strategy, one thing you can not afford to miss is the day. If you have a restaurant and you have planned a promotion -meal for two’ on Friday. Sending a reminder notification to users on Saturday will not really be a good idea. There are particular days and time which has shown evidently high click rates for most of the brands. Make sure you are scheduling your notification around these days.

We have segregated each day of the week with its best time to send push notifications according to our research made and that has given high ROI to companies.

Tuesday: 4-5 pm, 5-6 pm
Wednesday: 10 am-12 noon, 3-6 pm
Thursday: 3-5 pm, 5-6 pm
Friday: 10-11am, 2-3 pm, 3-4 pm
Saturday: 4-5 pm

Check on Upcoming events

You may customize your message based on the time of year or any upcoming holidays to make the brand attractive.

Make sure that your notification calendar is always in sync with the events happening throughout the year. It’s done to avoid a situation where your notification may get ignored reason being that day falls on a busy festival day. Further, following a track of events will ease you develop and create festive offers for those events which have constantly gained considerable response rate.

For example, push notification for a restaurant review set to go out two days prior to Valentine’s Day could be like, “Happy Valentine’s Day! Have a lovely evening. Here’s a discount code for dining out with your loved ones.”

The frequency of Sending Notifications

The frequency at which you send the notifications to your users depends on various factors like industry specific-News app, Gaming app or website, Travel portals, Fitness apps, E-commerce or your Notification purpose like retargeting users, brand awareness of your product. We have segregated the frequency as per the industry.

News: 3-4 times a day which depends on the news, it’s significance and gravity as per your users.
Games: Once a day or less and that too after deciding its time slot as to when the users will be excited to receive your notifications and give the maximum response.
Travel: 2-3 times a day. This number may vary depending upon the holiday seasons. Also if your plan to promote a new holiday package.
Fitness: 3-4 times a week or even daily reminders are acceptable depending on the type of fitness business. For example, if you are a fitness band app then daily morning and evening notifications are fine to alert the user to remind about his target.

Right Content

When the right content is sent to the right audience and that too on right time then that is surely going to help you achieve your business goals.

Push notifications study reveals that there are a huge amount of users that find these notifications as important and essential. It is may happen so since the notifications sent by you are of user’s interest or the content provided is giving valuable. Content that is relevant to users generate high user engagement. As per the recent study, Personalisation can boost push notification open rates by up to 800%. When the content is personalized it boost the open rate 4 times than sending a generic message. This can be done reciprocating your user with their name, including a custom image, a thank you note, personalized message etc.

Content and timing go hand in hand for any push notifications’ success. Giving a customized and personal touch to your notification on right is sure to give an immeasurable response.

Targeting the right audience

Always consider sharing the right content with the right audience with your users. Your information should be as targeted as possible. Creating and recognizing who you plan to target must be an essential part of determining your push notification plan. There is a greater risk of your entire communication being a failure if you target the wrong audience. Therefore, building specific customer personas benefits you plan the most powerful push notification strategy. It is better for companies to learn more about users and take extra efforts to avoid their push notification to be seen as annoying by users.

Let us take an example of women to fashion retail brand wherein they have segmented their target audience in personas like Let’s say you run a female fashion retail chain. You have successfully segmented your audience in personas such as- working class, middle-aged housewife, a young mother, and student. So here you would never want to notify all the personas with one push messaging for the sale of babies wear. That just does not make any sense.

Choose the right timing

You have to choose the right time to share the right content with the right audience. Timing should be an indispensable part of your push messaging plan.Suppose you receive a disturbing push notification message at 5 am when you are in deep sleep. What would be your reaction, will u still like that brand or unsubscribe its offers? Here, you are required to take care of local time notification delivery. For example, In New York, it is morning 5 am and at the same time in London, it is 9am.You can determine the right time for your push notifications depending upon your Industry or targetting persona.

Industry-based time

News-10-12 pm,5 pm
Fashion & lifestyle-12 pm, 5pm, 9 pm
Travel-9 pm
Hospitality-10 am, 2 pm, 8pm-10 pm
Entertainment-8 pm -10 pm
Education-11 am-1 pm, 8 pm
Healthcare-12 pm

Persona-based time determination

Working class-9 am, 12 noon-2 pm, 9pm -11 pm
Young mothers-11 am-12 pm, 7 pm-8 pm
Middle-aged housewives-12 noon 2 pm, 9 pm-11 pm
Students-9 am-12 am, 7 pm-2 am

So to conclude we may say that tailoring your push notifications to your users is not just about what you say and how you say, but first and foremost factor is about time i.ewhen you say it. Lastly, don’t forget to expire messages when they go out of date.

PushPush.io gives a modern day advertising platform where a company or website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

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Website Designing

What to consider while choosing the Best Web Designing Company?

In today’s marketing scenario, every business needs to create a web presence for themselves. So having a website is must today in this ever-evolving world of technology, especially small and medium business enterprises dealing in products and services.

If you planning to have lots of customers, then you need to create an online presence for your business that gives them information at just one click of a button. Businesses cannot afford to lose customers just because they are not present online.

So once the company decides to develop or design a website for themselves, then a big question which comes is what to consider while choosing the best web design company from among the array of options available.

Consider your Business Ideas

You’re an expert in your industry. As such, you know what you’re selling, and you have some idea of how you need to present it to your potential customers. No one knows your business better than you do. If a web design company won’t listen to your ideas, then you probably don’t want to work with them. Your designer needs to be able to put your ideas into action, not create their own pet project.

They Must Have Creative Ideas

The ideas which come to you for your business is only worth when it has been implemented practically. So the web designing company should be able to understand those ideas and put them on the front end for actual users in a creative manner. It should not happen that they just keep listening to your ideas recklessly and generate or design its replica without putting their own creative thinking. Your designer must be able to present interesting ideas on board.

Must have a great marketing team

Without a marketing team, a web designing company is like a car without an engine. Though the website developed and designed may look great but it won’t take your business to anywhere. Your business requires more than an eye-catching website and also one that works wonders for the business. When a web design company has an efficient and creative team of designers, developers, and marketers, you can be confident enough that the final product will be more than just a large paperweight.

They know responsive design

Responsive design is not just a style. It is actually these days the best way to design a website. Even search engines like Google thinks so. If a web design company is not well-versed or equipped with creating a responsive website or are suggesting you create a separate website for mobile devices then they are not at all advisable or right for you. A responsive design website is usually the preferred solution. People using mobile devices or laptops are increasing steadily so its very necessary to make sure your business is optimized for every device.

Portfolio with live websites

The best way to decide between various web designing companies is to have a look at the work done by them in past and the live projects that are going. This gives a clear idea about how efficient they are in putting concepts action. Take time and go through their portfolio and actually visit the websites and judge whether they will be able to put all the factor which you want on your website.

Their persistence and longevity

These days with the wave of start-ups coming and going. There are very few companies who can survive this cut-throat competition in this software industry. Every year there loads of new web designing companies that pop-up and many close down also. But there are few of them who are able to survive. So the best of such companies having longevity or persistence will be able to give you good results and help you in the future updating required in this ever changing web world. The more experience, knowledge, and exposure a design company has, the more able to change and adapt to the many new trends of the internet. And more they will be able to help and support you in the future.

Experience of working with varied industries

The best website designing company who has worked with varied industries will be able to design and develop a unique website that will help a business reach its target audience and on a big scale. Your website will stand out and will be above the competition. If we talk about varied industries, it also means that they should have good exposure in local as well as international business. This expertise will help design a website which appeals to both local and international audience boost the growth of the company. Also, it should be able to create a website for a business like E-Commerce, Customized, booking portals and so on.

Locating the best web design agency is not the simplest job you have as a business owner. But once you discover the right designer, your job becomes a lot easier.!!

Ouriken is one of the best web designing companies providing web designing services in the US and India. Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Digital Solutions

Push Notification-Modern Advertising Channel!

What is Push Notification and how it works?

Push notifications are a communication channel built into every mobile device sold today. They enable apps to reach out to users with short messages that users may respond to. They are notifications that can be sent to a user through a desktop web and mobile web. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open despite whether or not the user is on the website.

Types of Push Notification

1.Transactional Notifications

Transactional notifications are used to send a notification to users about events upcoming. For example, If a user has ordered some book from an e-commerce application or website, they are notifying a user that their package has been shipped and will be delivered on a particular time and date. Airlines sending notification about the delay in flight and latest status of the fight.

2.System Notifications

System notifications are used to inform users about new product features or openings. For example, sending a notification to the user of a new product feature, or of a vacation or holiday discount offer. Such information when send may attract users and are having chances to conversion.

3.User Notifications

User notifications are used to send alerts or notify users of new messages received from their friends or office colleagues, such as in an e-mail or social networking application. For example, if an important message that’s awaited from a client, push notification alerts to make the further course of action saving time.

push notifications

Importance of Push Notification to Website Owners

Push-notification advertising is a modern type of advertisement, that enables advertisers to reach their target audience more efficiently and website owners to earn more without adding any banners. So fundamentally it’s a new method to monetize your website.

According to a recent study,73% of publishers are not convinced with their website monetization. They are continually seeing for new ad channels and header bidding solutions to get higher returns on cost per click or cost per impression.

Launch push-notification advertising on your website is very simple. It is more or less similar to any other type of ad types. If You have apparently tried display or native, push notification also works the same way. You just install the code of the ad network of your choice like PushPush.io and start getting more money.

Importance of Push Notification to Advertisers

Push notification technology is fast evolving from a simple message delivery system to a strong and interactive medium. They are the first and often most important communications channel used by apps. Almost all major app uses push notifications for transactions and re-engagement. They signify a great way to interact with your audience. According to a study made, 52% of smartphone users let push notifications on their devices, and this method can benefit businesses in the following ways:

Pointing users to visit your social media networks or channels.
Advertising your existing products and services or promoting the new ones especially ones having special offers.
Developing trust, loyalty and brand reputation by delivering valuable content to users.
Engaging users who are currently on your website.
Re-engagement is possible for users who have abandoned carts, especially for e-commerce applications.

Best Practice when using Push Notification technology

An important element of notifications is that users must opt-in to receiving such messages. The number of notifications that most users get, many choose to opt-out of receiving more unless and until there is a compelling value of those notifications.

The simplest idea for an application to increase the opt-in rate is to define the value of notifications before prompting the users for notification permissions.

Using Permission Messages before showing a device Permission Requests is a genuine practice as it increases the probability that users will remain subscribed to your push notifications and find them valuable. Permission messages do the following three things

They inform a user of the value of subscribing to push notifications.
They obtain user intention with buttons like ‘Enable’ and ‘No Thanks’.
Trigger a Permission Request, if the user shows his preference to get such notifications.

PushPush.io provides a modern day advertising platform where a website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience and wherein the users grant permission to receive such messages.

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Digital Solutions

Why your Business Needs Digital Marketing to Grow and Thrive?

At one time online marketing was simply a new and different way to market. It opened up a new kind of media on which to trade goods and services. But in past few years, the importance of digital marketing has become something else. It’s become an indispensable part of what a business is to its clients. It’s no longer sufficient to have a website or run any un-focused AdWords campaign. If you don’t have integrated digital marketing solution working for your business then time is working against you because of it. As the Internet grows twisted with everything we do, the value of digital marketing is becoming crystal clear. The main benefit of digital marketing is that a targeted audience can be reached in an economical and measurable way. Other digital marketing advantages add increasing brand loyalty and pushing online sales.

Let’s take a look at why your business requires digital marketing to grow and succeed.

Advanced Analytics

Digital Marketing helps you know the following about your ads and user:

You can know whether they viewed or not. But in the case of TV ads, you don’t even know that much. The TV might be on mute or they could have been in some other room.
If they interacted with the ad after viewing
Have they shown a liking for the ad by checking the likes?
If they shared the ad with friends or family which itself gives an indirect boost to the ad.
If they click on some action button mentioned on the ad.
We can also track the demographics of the viewers as this is much easier to track with free analytics tools provided by Google like Google Analytics. Also, there are many paid tools available which even give more insights.

Personalization

When your client database is linked to your website, then whenever someone visits your website, you can welcome them with your targeted offers. The more they purchase from you, the more you can improve your customer profile and business effectively and efficiently to them. With the help of digital marketing services, you can build a very strong presence on social media platforms. Also by getting connected with social media and handling it carefully, you can develop customer loyalty and build a reputation for being easy to engage with.

Easy to Scale & Adapt

With any marketing campaign or tool to run, there’s initial investment needed to get traffic streaming to your business. But the effect of a digital marketing plan for small businesses becomes very obvious when you see how simple it is to scale and adapt as your business develops and grows. For instance, with social media campaigns, you can choose a daily budget with display ads and search ads. Which will help you know exactly how much that campaign will cost you. You start seeing amazing results and you also need not have to go and renegotiate an ad spot to keep the ad going. Your ad remains uninterrupted. As you continue to convert that traffic, you just increase your everyday spend and revenues with it. And If something is not working in your marketing campaign, you do not have to wait for the ad agreement to run out. Also, you don’t have to start from scratch. Since you have got the control and power so you need to just make a few small changes and re-launch the ad. The importance of digital marketing rests in the fact that you can get on-the-spot results. Analyze data and bring changes quick to decrease wasted ad spend and spent revenues. This proves to us how digital marketing solutions for a small business.

Best ROI

Email marketing is one marketing method which as the highest ROI. It can show great results for the business. It is a conversion machine. But you need to build your email list with quality subscribers. Then deliver very relevant and quality content to a subscriber’s inbox. This is usually achieved through a blend of social media marketing and content marketing. But these marketing methods have an effective ROI of their own. Content marketing can create three times the leads for about 62% less than traditional marketing. When we talk about leads we are just not talking about website traffic but they are likely to buy your product and become loyal consumers as you nourish that relationship.

Social media can give indirect ROI at times. Forbes study observed that companies using social media exceed 78% of businesses when compared to ones who don’t use social media. IBM noticed that a lead which comes in through social media is seven times more likely to convert into a paying customer. That also means it is more likely that you are spending less money when trying to convert people who will never develop as paying customers. The ultimate priority as a small business is cost-effectiveness. Every Rupee you spend matters. You need to know it is going to give you an ROI. That is the value of digital marketing to small business.

Global Influence

A website empowers you to discover new markets and trade globally with only a small investment. The growth of digital and social media marketing has motivated brands to adopt global marketing at a very deeper level. The lines between separate markets have become smudged. Digital Marketing campaigns appeared in one region surely ‘leak’ to others via social media channels, as are the people’s comments, feedback, and opinions, whether positive or negative.

This approach has worked especially well for certain brands. For instance, Coca-Cola established the initial concept of global marketing and has maintained to hold its slogans universal over the years. From slogans like ‘Have a Coke and smile’ in 1979 to ‘Can’t Beat The Feeling’ in 1989 and ‘Always Coca-Cola’ in 1993, its taglines attracted to its audience’s emotions – universally so. Similarly, Nike has also placed the bar pretty high when it comes to embracing digital as a platform to accelerate global campaigns. A shift positively occurred when Nike launched the Nike iD online store, that allows customers to customize their own shoes. It was a success, with sales reaching above $100 million in a few years. Nike has not looked back since then.

Ouriken has passionate digital strategist who helps in creating digital ecosystems and brands wherein providing a proper digital marketing solution for your business. Also, we give website development services in India and Overseas. We focus on technology research, training, innovation & development of the product.

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CRM Software

Why is CRM software important for your Business?

In the business world, the value of preserving existing clients and growing the business is important. Customer relationship management (CRM) serves companies to get an insight into the behavior of their customers and transform their business operations to guarantee that customers are served in the best possible way. Some organizers have discovered the importance of CRM Software the tough way, but you don’t have to. And this has been possible thankfully because of this digital era, there are CRM systems that will do the work for you. All you need to do is follow the trends and personalize the method according to the requirements of your present and potential customers.

Some of the important points which make CRM must for your business:

Accessing Comprehensive Customer History

CRM software will help you earn more customers and be fast to serve the newly acquired and earlier gained customers. You will also have a record of your leads and contacts and can access them whenever you want. Those leads will not be lost. Using the CRM system you can have an entire history os customer trends and ways.ALso of those customers whom you had acquired before installing CRM into your system. This data is essential for the analysis of the preferences and trends of every customer. Once you understand this, you will identify what to offer them

Helps you Acquire new Customers

The CRM software you apply will not only help you track the history of recently acquired clients but further help you obtain new clients. The system will recognize targets and copy the necessary data into the ‘Opportunity of Business’, which is the CRM system that collects the details to utilize when required. A combined CRM system will benefit the employed Sales and Field representatives s to put this data to utilize and optimize conversion.

Saves Time

The reports on an integrated CRM system is centralized so that it is accessible at any point of time and to any entitled person on any authorized machine whenever required. You don’t waste precious time or a big opportunity waiting for the system to upload or the data to be secured. This boosts productivity which not only instantly translates into enhanced sales, but also builds a reputation for your business.

Helps Business Flourish and Expand

Speaking about reputation, a CRM software supports you with everything so that you can work with perfection and quickly, without any delay at all. It makes your brand image brilliant. Clients will view your company as one of the most experienced ones in the market. Your team will be the best. The point is, the individual employees must understand how to utilize it best and the business will prosper.

To Boost Brand Image

A loyal customer base is essential for the progress of any company and a perfect CRM system leads to you added customers and teaches you how to maintain a relationship with them and turn them true to your brand. So, the CRM system not only benefits the existing business and profits but also assists you to secure a steady prospect for your business.

Help Train your employees

A CRM system eases the employees understand how to go about the customer relationship management part so they obtain experience in the field studying from a software. The system also explains to these human employees how to examine important data and which data to concentrate on. So overall, the CRM system makes your employees and the administration teams further experienced and more productive as compared to what they were when you hired them. In this way, the performance of each employee will continue increasing with each passing day without any outside investment on your part to guide them.

To Reduce Cost

CRM system is good for your business as it is very cost-effective. You will obviously wonder how is that even possible when these tools are actually premium and don’t come cheap either. Well, look at the price cuts you are getting to make. Because of this tool, you can contract your whole analytical team and the marketing team keeping fewer people on the memo. Though you will have to make some cuts to your existing team which may be wrong ethically speaking. But if you commence your business with a CRM system integrated then you won’t require to make any cuts. You will hire only people you need and this will save time and capital that goes into the process of employing.

Ouriken provides a sharp CRM software that gives you the information you want in a way that you can utilize it. A perfect CRM gives you a solution to analyze your processes right from day one. We provide Zoho CRM Software that gives a good, smart and an ideal enterprise-ready package. Agile CRM Software has modern features that provide easy implementation and support at an affordable price.

We also design innovative services for your vision and assure flawless and complete implementation. We create and integrate the best products and solutions for your company and implement business support solutions to showcase your capacities and services.

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Cloud Consulting

What is the perfect Cloud Computing Service for your Business?

Cloud computing is normally defined in one of two ways, based on the deployment model, or on the service that the cloud is giving. Primarily, programs that are needed to run a particular application are presently more popularly placed on a remote device or machine, owned by another company. This is done with a view as to not to lose on the quality performance which may be due to the processing power of your own computer, to save money on IT assistance, and still, remain beneficial on the market. These machines or networks that run the applications, preserve and store the information, and manage a server system through cloud consulting services, are basically what we call “the cloud”.

Based on a deployment model, we can distinguish the cloud as

Public Cloud

When we speak about the public cloud, we imply that the whole cloud computing service or infrastructure is located on the premises of a cloud consulting company that gives cloud assistance. So the location of the server here remains separate from the customer and he has no physical access over the infrastructure. As public clouds use shared devices, they do excel chiefly in performance but are also prone to or may mostly get exposed to various attacks.

Private Cloud

Private Cloud renders the same advantages of Public Cloud but utilizes dedicated private hardware. A private cloud involves using a cloud network entirely by one customer or organization. It is not shared with others, though it is remotely positioned. The companies have an alternative of choosing an on-premise individual cloud as well, which is more costly, but they do have physical control over the system. The security and authority level is highest when using a private network. But, the cost reduction can be minimal, if the company would like to spend in an on-premise cloud infrastructure.

Hybrid

Hybrid cloud means using both private and public clouds, basically a combination of both, depending on their purpose. For instance, the public cloud can be utilized to interact with clients and for keeping their data secured within a private cloud. Most businesses link traditional public cloud service with flexible scalability and the capacity to handle continuous shifts in demand. Though, performance issues can occur for some data-intensive or high-availability workloads.

Community Cloud

Community Cloud implies an infrastructure that is shared among organizations, normally with the shared data and data management concerns. For instance, a community cloud can refer to the government of a single country. Community clouds can be positioned both on and off the premises.

Based on a service the cloud model is giving, we are addressing either:

IaaS (Infrastructure-as-a-Service)

IaaS is the lowest level of cloud solution and refers to cloud-based computing infrastructure provided by a Cloud Strategy and Consulting Services company as a fully outsourced service. An IaaS provider will give pre-installed and configured hardware or software by a virtualized interface. What the clients accessing the cloud services do with the service is up to them. For instance, managed hosting and development environments. A web hosting company is an IaaS provider. Some of the larger players offering infrastructure as a service solution include Google, IBM, Rackspace Cloud Servers, and Verizon.

Benefits of IaaS Solutions

Reduces total cost of ownership and capital expenditures
Companies pay for the service that they want, on the go
Access to enterprise-grade IT resources and infrastructure
Clients can scale up and down based on their requirements at any time

PaaS (Platform-as-a-Service)

This kind of cloud computing is related to IaaS although is further advanced. With PaaS, apart from just providing infrastructure, providers also offer a computing platform and solution stack as a service. The IT infrastructure will come with a graphic user interface, run-time system libraries, programming languages or an operating system. PaaS services are often used by companies that require to develop, test, collaborate and deploy cloud solutions for particular applications. Here, the hosting of the application is done by a third company i.e. the PaaS provider. PaaS providers advise a fully configured sandbox and deployment environment for clients to develop, test and deploy their cloud applications. PaaS solutions examples are Salesforce.com’s Force.com, Rackspace Cloud Sites, Google App Engine and Microsoft Azure.

SaaS (Software-as-a-Service)

Generally, Cloud Consulting Services is thought by people as Software as a Service (SaaS) providers. SaaS providers implement fully functionally web-based applications on demand to clients. The applications are largely targeted at business users and can involve web conferencing, ERP, CRM, email, time management, project tracking among others.

The payment models for SaaS solutions may involve subscription-based (Salesforce), pay-for-use (WebEx) or free. Examples of Cloud Consulting Service companies that offer SaaS solutions are Citrix, NetSuite, and others.

Benefits of SaaS Solutions

Agile Scalability
Conveniently access from any place with Internet
Reduces infrastructure concerns
Customized service offerings
Bundled maintenance and Assistance

Conclusion

It takes hardly a few minutes or hours to set up a Cloud Strategy and Consulting application with full-fledged features that may require less or meager investment. You are able to access the cloud service from any machine or device is connected on the internet including smartphone, tabs or laptops regardless of where ever remote you are located. As your organization grows or shrinks, you can increase or decrease your subscription to the resources you need to go respectively.

Companies that choose cloud services normally benefit from increased efficiency and lowering costs. This awards them an advantage over their competitors and can support them to instantly gain market share. Start-ups opting for cloud services helps them to become profitable quickly without risking investments in huge in-house IT infrastructure, hardware or software. Companies should examine thoroughly to understand their specific requirements and find providers offering solutions that will help achieve their goals.

Ouriken enables organizations to instantly move to the cloud and scale in a factory-based model, that ensures efficiency and the adaptability to adjust with business needs. We also help identify and evaluate the key decisions to start and manage the deployment of Cloud to disrupt brand-new business models and transform the customer experience.

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Application Development

Why Mobile App is important for your Business?

We call our mobile devices smart for one principal reason that is, the host of applications they offer. Around 68% of the population in the United States owns a smartphone as per a survey which was done recently. And nearly 81% of the mobile device users commonly explore for the product or service online and 26% of them search for the apps related to that particular product. If your business has an online presence in the form of a website or even an app, then it will surely leave a great impact!

As a business entity, you might be wondering, your small company apparently doesn’t require a mobile app to sell products to your loyal buyers. But this is sheer misconception which might have been true in the past but not now as you have to be ready for future! Also, businesses all over the world have begun moving to mobile apps! For that reason, you need to get a mobile app developed for business. The business App download is projected to grow in the next 5 years reason being nearly 58% year over year mobile users are growing.

Let us have a look at the benefits a business can gain be developing their mobile apps.

Cultivate Customer Loyalty

Developing a Mobile app for your business helps create customer loyalty. Newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing slowly lose our impact on consumers because of the tremendous amount of advertising around all of us. It is time to go back to giving a true and actual connection with your customers and making them a true admirer of your product or service. A mobile app development enables a business to instantly communicate with its customer. This real interaction further develops to brand loyalty. It is not that a mobile app is going to save your company, but it can be a means of staying closer to your customers and staying just a “fingertip” away always.

Build a Better Brand and recognition

A mobile app for your business can hugely add to your brand awareness. A mobile app is similar to an empty advertisement sign. You can do whatever you desire with it, you can give it a stylish design and also make it, informative too. But what you really need to do is design a mobile app that has attributes your consumers will like, simultaneously it is well branded and attractively designed. The more often you can get clients engaged with your app, the sooner they will be inclined to purchase your product or service. Further, you may include in-app offers and promotions to keep a customer engaged.

Direct Marketing Channel

Traditional marketing methods are all gone. There is no need to appoint a salesman to deal with your customers.or print brochures to make them aware of your business services or market your brand on banners or hoardings. But one single mobile app can serve the business with all such features. Push notifications provide a business to send a message or a piece of information reminding the customers about your services and also make them aware of offers, whenever necessary on a mobile device, at any given point of time and place. This benefits a business to keep a customer updated regarding the news, offers, deals etc. A mobile app allows greater customization as against to mobile websites. Also, once you develop a mobile app for business, you can add an easy-to-access payment method, location signals, and greater options for the user’s ease.

Rise in Profits

Customer satisfaction is proportional to sales. Increase in customer satisfaction will typically boost your sales as well. Today, most of the people connect to the Internet through their mobile device also know as smartphones Owning a responsive website that can accustom to any screen, regardless of its size is a must. But if you also develop and launch a mobile app for your business, you will notice an outstanding growth in your sales and profit.

Nowadays, Businesses have understood the significance of mobile devices and various mobile channels in drawing new customers. Mobile apps are the game changers that give next level customer service. Over a billion people hold a mobile device in their arms reach all the time is not wondering these days. Both the mobile app and website provide a valuable purpose and both have their own boundaries. But surveys and reports show that business owners prefer an app above a website.

Ouriken helps create amazing and effective mobile apps, by offering the best app development service in the industry. We are a dedicated team of experts, who help develop a very user-friendly and beneficial platform to clients, that will help accelerate profit in the near future.

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Cyber Safety Services

Do’s and Don’ts of Cyber Safety Measures!

Cyber Safety Measures must for all Business

The online world offers businesses the potential for reaching a broader customer base, use international suppliers and seldom even conserve on admin or supply expenses. However, the world of online business can bring the potential for scams and security risks in internet safety measures are not taken. A single successful attack could seriously damage your business and cause financial trouble for you and your clients, as well as affect your business’s status. It is important to have an update on cyber safety operation and protect your business against cybersecurity threats and make the most of the opportunities online. It’s a good idea to put an efficient cybersecurity system in place if your business accesses the internet or email to conduct business.

Here is your important checklist of do’s and don’ts when it comes to cyber safety facts and keeping your business secured from unwanted cyber attacks, hacks and human threats!

Managing administrative Password and Insist on strong passwords!

Update your operating system constantly. This is very important when new security patches come out under cyber safety information. Many computers do this automatically, just make sure you have the auto-update function switched on so you don’t miss out. Change all default passwords and look at disabling administrative access fully to evade an attacker from getting access to your computer or network. Make sure you change each password to something unique that can’t be quickly guessed, improving your digital security. Attackers own the potential to gain complete access to your system from an administrator level account.

Backing Up data

Backing up your company’s data and website may aid you as a cyber safety measure and help you recover what you’ve lost in the case of an attack. It’s crucial that you constantly back up your valuable data and information, from financial documents and business plans to client records and personal data. This will reduce the damage in the event of a breach or computer problem. Luckily, backing up your data is usually cost-effective and simple. It’s a great idea to use versatile back-up methods to further ensure the protection of your valuable files. A good back-up system typically includes daily,end-of-week, quarterly, and yearly server back-ups.

Use a Virtual Private Network (VPN)

VPN’s connect your business to the network with an encrypted connection so data being shared online can’t be seen by third parties. VPN providers allow secure data connections within remote workers and your network also, which can be mainly valuable if you assign workers into the field (for deliveries or repairs, for instance).

Secure your computers, laptops and mobile devices

Make sure all the devices used for work or business are secure. Don’t save important passwords on any mobile, laptop or computer device. Master how to use remote wipe capability on your phones and tablets through cyber safety services. Small portions of software identified as malware or viruses can infect your computers, laptops and mobile devices. Install security software on your company computers and devices to further prevent infection and ensure it comprises anti-virus, anti-spyware and anti-spam filters. Make sure that you set your security software to update automatically as updates may include critical security upgrades based on fresh viruses and attacks.

Educate the Staff

Educate employees on using a USB stick or portable hard drive and make them well versed with cyber safety information. An anonymous cyber threat can inadvertently transfer from a portable device from home directly into your business system. So don’t assume everyone is doing the right job, and be actively alert and across your team, their activities and all components of your business and give them enough security training. It is essential to enlighten your team on the menaces they can face online and the major role they play in keeping your business safe. Your staff needs to be aware of their computer rights and responsibilities as well as their network access usage. Be particular about the types of online methods that are acceptable when using work computers, devices, and emails.

Use spam filters

Apply spam filters to decrease the volume of spam and phishing emails that your business experiences. Spam messages are normally from a person or organization that you don’t know, and they usually include offers too real to be true. Don’t reply, try to unsubscribe or call the number given in the message. The righteous thing to do is delete them. Applying a spam filter will help lessen the risk of you or your employees opening a phishing or fraudulent email by accident. Forwarding spam emails for marketing purposes is a crime under the law coming under cyber safety operations. Notable fines apply if this crime is proven.

Protect your clients

No matter the extent of your client information database, it is vital that you keep it secure. Apart from being a tremendous blow to your organization’s reputation, there may be judicial consequences for losing clients’ personal information. For various people who buy online, it is necessary to identify that their payment particulars and address are safe. It is also important for your clients to know that you will not share their details without their permission. Give a secure online environment for transactions and ensure you secure any personal information that your business may store. Communicate to your payment gateway provider about what they can do to check online payment fraud and safeguard the interest of the client through cyber safety services.

Outsource overwhelm. There are plenty of companies and consultants who will happily come in, audit your business and provide solutions. Whether it is your time and money or their time and your money, this is a non-negotiable expense that will save you far more than it will cost in the long run.

Ouriken -We are at the fore of the cyber frontier, relentlessly continuing innovative solutions that give the world a secure place to experience, serve, and do business with well implemented cyber safety operations.

With decades of mission intelligence linked with the most exceptional tools possible, we preserve businesses facing the attacks of today and equip them for the warnings of tomorrow.

We are a team of experienced strategists and analysts, engineers and operators in the world’s greatest missions and we know the strategies, structures, and statistics that describe cyber enterprises and operations.

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Website Designing

Boost visits by optimizing page load time for your Website

Today, even seconds create the difference, users have no endurance for websites with weak load time or poor performance. Nearly all users on the web expect a site to load in 2 seconds or less. If it isn’t loaded in 3 seconds, those users tend to leave or reject the site.

A still more startling statistic is that 64% of customers or shoppers who are disappointed with an online store’s experience & loading time will carry their business away. That means you’re not only missing your current visitors and lowering conversion rates, also you run the risk of your site dropping traffic from those consumers who may have suggested your website to others.
So what is aforementioned Page Load Time all about and why is it so powerful during the process of website designing and application development, let’s discuss below.

Search engines like Google apply page load time in algorithms that determine search engine rankings, which signifies they’re more likely to lead shoppers to sites that load fast.Speed is not just the only thing to concentrate on, there are nearly more than 200 signals in Google’s search algorithm, and page load time is simply one of them.Even small changes can shave time off and help raise your rankings.

With this in consideration, let’s take a glance at techniques to optimize while website designing for the best achievable performance.

1.Minimize HTTP Requests

HTTP, commonly known as Hypertext Transfer Protocol, Requests are computed whenever a browser retrieves a file, page, or an image from its web server.
These calls lead to use around 80% of a Webpage’s load time.
This signifies that the more HTTP requests you need to load, the longer it needs for the page to go and retrieve them completely, increasing your web page’s load time.

2. Combining CSS/JS Files

Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS).If you find that you only need to load certain images on the desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed.

3.Reduce the number of images you use

Remove fairly images especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX-User Experience such distracting images that don’t correspond to your written content.

4.Browser Caching

Browser caching enables components on your website to be downloaded to your hard drive once into a cache, or temporary storage space. Those files are get stored locally on your system, which supports consequent page loads to boost in speed.As per the latest studies,40-60% of daily visitors to your site come in with an empty cache. So when users visit your website, you need to make it so the first page they see load instantly enough so they will unavoidably proceed through the rest of your website (with even faster load times).

5.Compress Images & Optimize Files

Images currently take up 60% of the average bytes loaded per page, So as mentioned early, remove any images of assets you believe you don’t need. Also, check the sizes of the existing image and optimize them simultaneously.Manage all your images under 150KB, nothing over 1920px in width, at an average/medium/72dpi quality level.
File Extensions suggested to be used should be either PNG, which must be applied for images where you need transparent background behind.
JPG is suitable for pictures or anything where fine detail is less significant.
This definitely increases your website’s overall performance.

Lastly, to conclude with, Loading time is a significant contributing factor to page abandonment. The average user has no endurance for a page to take excessively long to load.Google might crawl your site moderately or slower if you have a slow site. And that’s very critical – particularly if you are appending lots of fresh content or performing lots of edits to content on the website.

We have historically focused on the website designing for desktop versions of our site load as fast as possible, but with Google shifting to the mobile index first, an increase in the number of users on mobile devices, we must now also concentrate on mobile speed excessively.

Beyond the rankings, optimizing your page load time is an excellent way to encourage users to get where they’re performing faster and happier shoppers are more easily converted into sales.A one-second delay decreases customer satisfaction.!!
It is rightly said-“Customers Are Won or Lost in One Second”!!

Ouriken with a team of well-experienced website designers makes it simpler by presenting you with the best website designs and is the technology partner that best fits your requirements.

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Digital Solutions

10 Incredible Benefits of Social Media and Social Media Marketing!!

The importance of social media in business is growing at a very accelerated pace. With more and more people joining social media sites and using them on a regular basis and efficient manner, the social media industry is bound to become larger in days to come. It is booming like never before.

Social media is soon becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this effective source, you are missing out an incredible marketing opportunity, as it makes it easy to reach the word about your product and mission.

With such marvellous growth, every business now needs to leverage proper social media channels in the best possible way. By giving your business brand the social media touch, you not only create more business but also relate with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

According to an infographic published by Ambassador, 71% of consumers are more likely to promote a brand to others if they have a positive experience with it on social media.

1.Improved Brand Awareness

Social media is one of the most stress-free and effective digital marketing platforms that can be used to increase your business visibility. To begin with, create social media profiles for your business and start networking and connecting with others. By applying a social media strategy, it will help you significantly improve your brand recognition. By employing only a few hours per week, over 91% of marketers claimed that their social marketing efforts hugely increased their brand visibility and increased user experience. Surely, having a social media page for your brand will benefit your business and with regular practice, it can also produce a wide audience for your business in no time.

2.Cost-Effective

For an advertising strategy, social media marketing is likely the most cost-effective channel. The account can be created for free for almost all social networking platforms. But if you choose to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is significant as it helps you achieve a higher return on investment and hold a greater budget for other marketing and business payments. Just by investing limited money and time, you can significantly enhance your conversion rates and ultimately generate a return on investment on the money that you primarily invested.

3.Engage With Your Customers

Social media is a great way to engage and interact clients. The more you communicate with the audience, the higher chances you have of conversion. Establish a two-way communication with your target audience so that their preferences are known and their interest is catered with ease. Moreover, connection and engagement with customers are one of the ways to gain their attention and convey them your brand message. Hence, your brand will reach a wider audience in genuine terms and gets itself established without any hassle.

4.Increased Traffic

One of the other benefits of Social Media is that it also helps boost your website traffic. By sharing your content on social media, you are supplying users a reason to click-through to your website. On your social account, the higher the quality content you share, the more inbound traffic you will generate while making conversion chances.

5.Improved Brand Loyalty

When you have a social media presence, you make it accessible for your customers to locate you and connect with you. By connecting with your customers through social media, you are more likely to upsurge customer retention and customer loyalty. Since generating a loyal customer base is one of the principal goals of almost any business. It is vital to often engage with your customers and start developing a connection with them. Social media is not just restricted to introducing your product, it is also a leading platform for promotional campaigns. A customer considers these platforms as service channels where they can directly communicate with the business.

6.Stronger Customer Satisfaction

Social media plays an indispensable role in networking and communication platform. With the aid of these platforms, building a voice for your company is essential in enhancing the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than an automated message. A brand that values its customers, takes the time to form a personal message, which is perceived naturally in a positive light.

7.Marketplace Awareness

One of the best ways to find the requirements and wants of your clients rather than directly communicating with them is Marketplace awareness. It is also marked as the most important advantage of social media. By following the activities on your profile, you can see customers’ interest and views that you might not identify otherwise if you didn’t have a social media presence. As a complementary analysis tool, social media can help you get data and a greater knowledge of your industry. Once you get an immense following, you can then use added tools to measure other demographics of your consumers.

8.More Brand Authority

For earning your business more strong, brand loyalty and consumer satisfaction both play a vital role, but it all comes down to communication. When customers see your company posting on social media, mainly replying to their queries and posting unique content, it helps them develop a positive image in their minds. Constantly interacting with your customers shows that you and your business care about them. Once you get some satisfied customers, who are vocal about their positive buying experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

9.Enhanced SEO Rankings

Social media presence is becoming a vital part in determining rankings. These days, to achieve a successful ranking, SEO requirements are continuously changing. Therefore, it is no longer enough to only optimize your website and regularly update your blog. Companies sharing their content on social media are carrying out a brand signal to search engine that delivers to your brand validity, integrity, and constancy.

10.Real-time Performance Analysis

Knowing if your advertisement is working or not is essential in order to improve it. When you’re doing any kind of offline advertising, you’re unable to analyse the performance of your ad campaign. Which paralyzes massively efforts. Social media ads, on the other hand, lets you to constantly have a track of how great (or how bad) your ad is working. You’re able to edit your ad on the fly and spontaneously view the results.

Final Words

There is no denying that Social media marketing has several benefits for start-ups and established brands. By frequent updating the appropriate social media marketing plan, it will lead to increased traffic, better SEO, enhanced brand loyalty, better customer satisfaction and much more. Your competition is already growing on social media day by day, so don’t let your competitors take your likely customers. The immediate you start, the faster you notice the growth in your business.

If you want to have your own social media marketing but do not have the expertise to do so. We at Ouriken, implement innovative digital solutions to generate many new connections, products, services, ideas, insights, and efficiencies. When you blend social, mobile, advanced analytics, cloud, and IoT with modernized technologies including user-centred design, Agile and DevOps, and you have strong digital solutions. This benefits the businesses to grow in an enormous way.

We combine in-depth product knowledge and digital technical expertise with a consultative approach. We provide service that helps you to transform your organization and create new and innovative digital services. Our digital strategists and technology specialists are transforming the way our clients think about, assemble, sell and execute digital services.

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